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Topic: Australia

Can Ad Agencies Teach Women to Love Their Bodies?

Marie Claire commissions print ads from six shops

Female empowerment was a major advertising theme in 2013, particularly in the area of self-esteem—led by Dove's "Real Beauty Sketches." But freed of client constraints, can ad agencies alone get…

Sharks Now Tweet When Approaching the Beach

Turning transmitter data into Twitter alerts

It used to be that when you wanted to warn ocean-goers about shark-infested waters, the only solution was to send a panicked Roy Scheider running down the beaches. But this…

This Delightfully Sarcastic College Recruitment Ad Will Make You Want to Enroll Today

Monash College is a blissfully brainwashed utopia

Looking for a good way to spend the next few minutes? May I recommend … (looks at camera and grins cultishly) … this amazing recruitment video for Monash College? In a…

These Beer Ads Aren't Afraid to Celebrate the Stupid Fun Fueled by Beer

Carlton Dry embraces harmless idiocy

When guys get together and have a few drinks, things tend to get a little stupid. That's a fact most alcohol marketers would prefer not to highlight, lest advocating stupid…

Ad for Naked Condoms Is Just a Bit Too Naked for Australian Censors

Care to remove all sexual references?

This Australian ad for the Naked brand of condoms was destined for a ban from TV, and got it, but the specific reasoning is pretty stupid. Australia's FreeTV Commercials Advice…

Australia Bans Ad Solely Because One Woman Pushes Another

Cougar attack!

Australia's Ad Standards Board recently axed the TV spot below for Cougarlife.com because a scene where the voluptuous spokeswoman pushes a younger woman into a wacky pratfall was considered too…

Ad of the Day: How an Ad Agency Made Up a Word to Sell Thousands of Them

Are you phubbing me?

Phubbing. It's not a dirty word—or at least, no more so than any other word created by advertising. To illustrate the importance of having a current dictionary, McCann Melbourne (the agency…

Tech Company Challenges Job Applicants by Hiding Its Phone Number Inside a Complex Puzzle

Can you crack the code?

Big Commerce, an Australian tech company, is looking for software engineers who can solve complex problems. So, it replaced the phone number in its ads with a complex code and…

Ad of the Day: Chatty, Indignant Child Delivers the Speech of His Life for Ikea

Are you getting all this?

When you watch an Ikea ad, you can generally expect one of two groups to be the target: One, style-conscious twenty-somethings looking to furnish their cramped apartment on a dime;…

Stiff Butter, Soy Milk Ruin Lives in Ads for Australian Dairy Brand

Don't let it happen to you

Unyielding butter is the worst. It ruins toast, and tween girls' relationships with mothers, and mothers' relationships with new husbands. So says this cheeky new :30 spot from DDB Melbourne…

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