Australia | Adweek

Topic: Australia

Ad of the Day: McDonald's DDB commiserates with those who'll have to stay up late to watch the London Olympics

The time difference with London will be exhausting and exasperating for people in some parts of the world as they try to watch the Olympic Games this summer. But instead…

July 11, 2012, 11:20 AM EDT

This 'Toxic Fat' PSA Is Super Gross but Effective Australian ad shows internal impact of obesity

If you thought some of New York City's anti-obesity ads were a little graphic, then you'll probably lose an hour of sleep after watching this Australian spot cautioning against the…

June 27, 2012, 1:24 PM EDT

Outdoor Ads for Axe Visible Only If You're Wearing Sunglasses Plot of 'They Live' lives!

A new Australian campaign for Lynx/Axe's grody deodorant consists of LED screens that host raunchy videos which can be seen only with polarized sunglasses. Of course, the entire AdFreak staff…

May 22, 2012, 3:40 PM EDT

Short Film About Bodybuilder Suddenly Becomes an Ad Meet Phill Pace, a guy who eats a lot

Here's an odd little number from Droga5 in Sydney, Australia. It starts off like a mini documentary about a bodybuilder, and is narrated by his girlfriend. By the end, it…

May 9, 2012, 12:58 PM EDT

Ford Destroys Defenseless Creature in Strange, Emotional New Ad Weep for the toads

This "Cane Toad Road" ad from Australia (via ad agency JWT Melbourne) for the Ford Falcon and its EcoBoost engine leaves me feeling sad for toads rather than impressed by…

May 8, 2012, 11:49 AM EDT

Australian Brewer Diligently Solves All of Your Beer Predicaments Long hours in the Hahn lab yield amazing results

Break out the beakers, there's a beer blast in the lab! Publicis Mojo's "Pioneering beering" campaign for Australia's Hahn SuperDry was successful last year, and these new iterations—starring doofus researchers…

March 20, 2012, 9:20 AM EDT

Bus-Shelter Ad Lets You Pick and Play Songs Insurance company builds special app and QR codes

Australia's NRMA Insurance has outfitted a Sydney bus shelter with a custom sound system that lets you choose the songs with QR codes, just to remind people that its coverage…

March 13, 2012, 9:44 AM EDT

Brilliant Ad for Technical School Will Teleport You to Hell Australian comedy duo honor their alma mater

Two former students of Central Institute of Technology, one of Australia's largest training institutes, have created a delightfully disturbing two-minute promotional video that showcases CIT and serves as a cautionary…

February 21, 2012, 8:20 AM EST

LG Vacuum Cleaner Great at Sucking Up Bikini-Model Fat Kompressor ad is an odd one

In this strange commercial from Australia, an LG Kompressor vacuum is used to pull an ultra-plus-size woman's body impossibly taut so she looks ultra slim in a bikini. Is the…

January 10, 2012, 12:10 PM EST

Australian Retailer Wishes You a Very Inappropriate Christmas This is an actual Dick Smith ad

Dick Smith, an Australian electronics retailer in the Best Buy vein, uses the tagline "Dick does." This presents opportunities for innuendo, as seen most notably in this actual Christmas ad,…

December 22, 2011, 7:46 AM EST