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Topic: Austin, Texas

5 Tech Players Agencies Should Consider Partnering With This Year

You know Google, of course, but what about DJI?

Countless agencies have partnered with Google to better understand how to connect brands and consumers. But what about resources like InfoScout and Atlas? Those were among the five technology players that…

AOL CEO Tim Armstrong Encourages Agencies to Step Up Their Game on Execution

Tells 4A's crowd to take advantage of new opportunities in media

When asked to grade agencies on how well they're leveraging new opportunities in media, AOL CEO Tim Armstrong today gave a measured, qualified response at the 4A's Transformation conference in…

Agency Leaders Predict What We'll Be Talking About a Year From Now

Keeping pace with tech and emphasizing the art of storytelling

When asked today what the ad industry will be talking about a year from now, agency leaders were refreshingly thoughtful and hopeful. Talking in paragraphs rather than soundbites, a panel of…

Chipotle Explains Why It Doesn't Share Sales Data With Its Agencies

Focusing on long-term brand building, not short-term gains

Chipotle prides itself on being a different kind of fast-food company, and that even applies to how it briefs its ad agencies. For example, the company does not feed real-time, quarterly…

Filmmaker Robert Rodriguez Has Some Encouraging Advice for Creative People

Don't wallow in failure, or you'll miss your best ideas

Failure has been key to Robert Rodriguez's success. Rodriguez, a filmmaker who's now chairman of his own cable TV network, El Rey, said some of his best ideas for movies came…

How Austin's Biggest Agency Threw One of the Best Parties at SXSW [Video]

Check out our behind-the-scenes tour of GSD&M's big night

Best known lately for Petsmart's perfectly bizarre spot and an irreverent Avocados from Mexico Super Bowl ad, GSD&M is one of the more versatile agencies in the industry. And being…

Take a Tour of Austin's T3, With Think-Tank Client Rooms and On-Site Daycare [Video]

Where there are kids at heart…and actual kids

Once again, it seems as if practically everyone in the media business is gearing up for SXSW in Austin, Texas. It's where tech's elite go to chat, showcase ideas and…

5 Austin Destinations Worth a Lyft

10-gallon hats and world-class ribs are just a ride away

Making your way to Austin, Texas, for SXSW? Lyft is gearing up to provide your rides. As the official ride-hailing partner of this year’s festival, Lyft can take you to…

MediaLink's Neil Carty on Why SXSW Is a Millennial Proving Ground for Brands

Attendees represent 'the most qualified focus group on the planet'

Specs Who Neil Carty Current gig vp of innovation strategy, MediaLink Previous gig partner, director of innovation, emerging technology, Mindshare Twitter @NeilCarty Age 37 What are some of the challenges brands face at SXSW as they try…

Tocquigny Gives the Ad People What They Want: Tacos and Beer

Decades-old digital agency still knows how to have fun

Specs Who Fom left: vice presidents Colin Gilligan, Chris Patten, Prentice Howe; president Tom Fornoff; CEO Yvonne Tocquigny What Digital ad agency Where Austin, Texas To appeal to SXSW attendees last year, Tocquigny created the…

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