Augmented Reality | Adweek
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Topic: Augmented Reality

Voice: Your Helveti-topia Awaits As social media make self-focused information the new advertising, one typeface will continue to rule

You’ve seen them. Those videos that giant technology companies create to demonstrate their vision. In the spots, people do ordinary things—they fly places and use parking meters and do stuff…

November 19, 2012, 12:01 AM EST

AR, Nascar Score for Budweiser Fans hung out (virtually) with Nascar star Kevin Harvick

While augmented reality (AR) adoption in America has dawdled compared to markets like Brazil and Germany, Budweiser’s test last month targeting Nascar fans suggests the U.S. is catching up. The brand…

October 1, 2012, 12:02 AM EDT

Tic Tac to Erect Interactive Billboard in Times Square Augmented reality app will put consumers in a Times Square ad

Tic Tac will unveil a nearly 300-foot billboard in Times Square starting Monday (Feb. 14) that, when consumers scan it using thieir cell phone cameras and a dedicated mobile app,…

February 10, 2012, 4:05 PM EST

Beck's Launches Virtual Art Galleries 'Green Box Project' funds mobile-powered installations

Beck’s beer fancies itself a patron of the arts. Eager to associate itself with what it sees as the cool crowd—or in the words of the import brand, “independent thinkers”—Beck’s has…

July 5, 2011, 10:50 AM EDT

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