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Topic: Augmented Reality

How Adobe Is Connecting Virtual Reality With the World of Product Placement

360-degree video mixes atmosphere and ads

Interested in watching the 2015 hit film The Martian from the surface of the moon? Adobe wants you to take you there. Adobe isn't entering the latest next-generation space race to…

OMD CEO Turns Her Attention to Virtual Reality as It Gets Closer to Being Mainstream

Monica Karo says that will happen soon

brightcove.createExperiences(); Virtual reality's day in the sun is coming soon, says Monica Karo, CEO of OMD USA, which hosted a…

PopSugar CEO Riffs on the Fall of Linear Media and the Rise of Virtual Reality

Plus, why the tracker in his CES badge is so scary

brightcove.createExperiences(); As the first day of CES 2016 wrapped, PopSugar founder and CEO Brian Sugar gave us a vigorous rundown…

Q&A: Why This Former Agency Exec Is Betting on Augmented Reality

MediaCom's Mark Fortner joins Blippar

American psychologist Barry Schwartz wrote about the "Paradox of Choice" in 2004, wherin he argued that the abudance of choices for consumers was leading to increased anxiety. One could argue…

Inside Lowe's Wacky Approach to Building the Store of the Future

This is not a sci-fi novel

If you've ever felt overwhelmed when walking into a sprawling hardware store, you're not alone. To tackle the problem and better understand how people shop online and in brick-and-mortar stores,…

Microsoft's Bus Shelters Make You Feel Like You're Inside Its New Video Game

Getting immersive for Sunset Overdrive

If you're like a lot of commuters these days, you're glued to your smartphone while sitting at a bus stop. So, how do advertisers get your attention? Microsoft, for one,…

Office Depot Teams Up With R5 for Back-to-School Campaign

Retailer layers social, video into augmented reality

Office Depot is the latest retailer to bet on augmented reality to target millennial back-to-school shoppers this year. The retailer is launching a mobile campaign for the second year that…

Kraft Fuels Up on Mobile to Sell More Summer Cheeseburgers

Augmented reality looks to make over food packaging

Consumer-packaged goods giant Kraft is dialing up its digital investments this summer with the "Great American Bacon Cheeseburger" campaign (which runs through Labor Day) for 14 different summer-themed products including…

Lowe’s Tests 3D Technology Booths

First concept out of retailer’s innovation lab

Are consumers ready for Star Trek-like experiences that turn in-store shopping into 3D virtual models? Lowe’s thinks so and is rolling out installations into two Canadian stores that use augmented…

Victoria’s Secret’s New App Mobilizes Direct Mail

Latest retailer to embrace augmented reality

While a number of different retailers continue to struggle in building mobile apps that keep people coming back, Victoria’s Secret’s college-focused Pink is taking a different approach by integrating its…

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