Topic: Augmented Reality
You’ve seen them. Those videos that giant technology companies create to demonstrate their vision. In the spots, people do ordinary things—they fly places and use parking meters and do stuff…
While augmented reality (AR) adoption in America has dawdled compared to markets like Brazil and Germany, Budweiser’s test last month targeting Nascar fans suggests the U.S. is catching up. The brand…
Feast your eyes on the amazeballs future with this Google vision of your life in augmented reality. Google has created a pair of AR glasses that would allow you to…
Tic Tac will unveil a nearly 300-foot billboard in Times Square starting Monday (Feb. 14) that, when consumers scan it using thieir cell phone cameras and a dedicated mobile app,…
Outdoor-clothing retailer Moosejaw is one of the few brands currently using augmented reality to its full potential—i.e., for soft-core porn. Specifically, the dirty, dirty minds at the company have come…
Most days, it's tough to decide which I want with my morning coffee: scone or augmented reality . . .augmented reality or scone? Now, thanks to Starbucks, I can have…
Beck’s beer fancies itself a patron of the arts. Eager to associate itself with what it sees as the cool crowd—or in the words of the import brand, “independent thinkers”—Beck’s has…
Hyundai has been going for the jugular with its ads lately, attacking the Honda Civic, substandard legroom and sheepish car buyers. But this outdoor execution from Kuala Lumpur, Malaysia, is…
I'm not easily surprised, but an "augmented-reality" campaign, starring Gary Coleman, celebrating the 25th anniversary of Canadian french-fry chain New York Fries ... I must admit, I didn't see…
The marketing world is slowly warming up to "augmented reality," a surreal hybrid of real life and video. But the slick efforts for GE's Smart Grid and Ubisoft's Assassin's Creed…
