Augmented Reality | Adweek

Topic: Augmented Reality

Voice: Your Helveti-topia Awaits As social media make self-focused information the new advertising, one typeface will continue to rule

You’ve seen them. Those videos that giant technology companies create to demonstrate their vision. In the spots, people do ordinary things—they fly places and use parking meters and do stuff…

November 19, 2012, 12:01 AM EST

AR, Nascar Score for Budweiser Fans hung out (virtually) with Nascar star Kevin Harvick

While augmented reality (AR) adoption in America has dawdled compared to markets like Brazil and Germany, Budweiser’s test last month targeting Nascar fans suggests the U.S. is catching up. The brand…

October 1, 2012, 12:02 AM EDT

Google Eyes the Future With Augmented Reality Glasses What would you like them to do?

Feast your eyes on the amazeballs future with this Google vision of your life in augmented reality. Google has created a pair of AR glasses that would allow you to…

April 5, 2012, 9:15 AM EDT

Tic Tac to Erect Interactive Billboard in Times Square Augmented reality app will put consumers in a Times Square ad

Tic Tac will unveil a nearly 300-foot billboard in Times Square starting Monday (Feb. 14) that, when consumers scan it using thieir cell phone cameras and a dedicated mobile app,…

February 10, 2012, 4:05 PM EST

X-Ray Specs App Lets You Undress Models in Clothing Catalog Make Moosejaw's bulky outerwear disappear

Outdoor-clothing retailer Moosejaw is one of the few brands currently using augmented reality to its full potential—i.e., for soft-core porn. Specifically, the dirty, dirty minds at the company have come…

November 14, 2011, 11:32 AM EST

Starbucks Wishing You a Very Augmented Holiday Season AR app brings chain's cups to life

Most days, it's tough to decide which I want with my morning coffee: scone or augmented reality . . .augmented reality or scone? Now, thanks to Starbucks, I can have…

November 10, 2011, 7:19 AM EST

Beck's Launches Virtual Art Galleries 'Green Box Project' funds mobile-powered installations

Beck’s beer fancies itself a patron of the arts. Eager to associate itself with what it sees as the cool crowd—or in the words of the import brand, “independent thinkers”—Beck’s has…

July 5, 2011, 10:50 AM EDT

Hyundai Wows With Stunning 3-D Projection

Hyundai has been going for the jugular with its ads lately, attacking the Honda Civic, substandard legroom and sheepish car buyers. But this outdoor execution from Kuala Lumpur, Malaysia, is…

April 7, 2011, 9:22 AM EDT

Gary Coleman will augment anyone's reality

I'm not easily surprised, but an "augmented-reality" campaign, starring Gary Coleman, celebrating the 25th anniversary of Canadian french-fry chain New York Fries ... I must admit, I didn't see…

August 13, 2009, 8:51 AM EDT

Zombies and Skittles redefine advergaming

The marketing world is slowly warming up to "augmented reality," a surreal hybrid of real life and video. But the slick efforts for GE's Smart Grid and Ubisoft's Assassin's Creed…

June 12, 2009, 3:36 PM EDT