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Topic: Augmented Reality

Why More Brands Aren't Making Quality Virtual Reality and Augmented Reality Experiences

Omnicom Media Groups exec weighs in

  brightcove.createExperiences(); LAS VEGAS—Despite virtual reality being around for some time now and augmented reality picking up speed, consumers havne't been…

Esquire's New Print Campaign Pairs Macallan Whisky With Augmented Reality

Nexus helped animate the hands-on ad

Call it two worlds, one technology: Esquire, a magazine founded in 1933, is charging full steam into the 21st century with the help of The Macallan, a whisky brand founded…

Is Pokemon Go Finally Making Augmented Reality Mainstream?

Brands like Porsche and State Farm are trying it out

Until Pokemon Go became a viral phenomenon by amassing more than 100 million downloads in a few weeks, augmented reality was confined to tech types and sci-fi fiends. However, thanks…

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

4 reasons to consider an agnostic approach

Pokemon Go could be the beginning of a shift in the way we advertise. Yes, it is bridging the gap between the online and offline experience and leveraging the latest…

In Less Than a Week, Pokémon Go Has More Than 6 Million Mentions on Twitter

And brands are getting in on the chatter

Nintendo's surprise hit Pokémon Go mobile app is going gangbusters, increasing the gaming company's value by $7 billion. The location-based game, which came out Thursday, uses augmented reality to place Pokémon…

How Adobe Is Connecting Virtual Reality With the World of Product Placement

360-degree video mixes atmosphere and ads

Interested in watching the 2015 hit film The Martian from the surface of the moon? Adobe wants you to take you there. Adobe isn't entering the latest next-generation space race to…

OMD CEO Turns Her Attention to Virtual Reality as It Gets Closer to Being Mainstream

Monica Karo says that will happen soon

brightcove.createExperiences(); Virtual reality's day in the sun is coming soon, says Monica Karo, CEO of OMD USA, which hosted a…

PopSugar CEO Riffs on the Fall of Linear Media and the Rise of Virtual Reality

Plus, why the tracker in his CES badge is so scary

brightcove.createExperiences(); As the first day of CES 2016 wrapped, PopSugar founder and CEO Brian Sugar gave us a vigorous rundown…

Q&A: Why This Former Agency Exec Is Betting on Augmented Reality

MediaCom's Mark Fortner joins Blippar

American psychologist Barry Schwartz wrote about the "Paradox of Choice" in 2004, wherin he argued that the abudance of choices for consumers was leading to increased anxiety. One could argue…

Inside Lowe's Wacky Approach to Building the Store of the Future

This is not a sci-fi novel

If you've ever felt overwhelmed when walking into a sprawling hardware store, you're not alone. To tackle the problem and better understand how people shop online and in brick-and-mortar stores,…

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