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Topic: Audience On Demand

Beringer Replaces Unkel As Head of VivaKi AOD

To run digital media trading operation

Stephan Beringer was named the new chief growth officer and president of Audience On Demand at VivaKi. He succeeds Kurt Unkel, who is leaving the company at the end of…

Kurt Unkel Is New Digital Chief at Team Detroit

Previously top VivaKi exec

Kurt Unkel, global president of VivaKi’s Audience on Demand, is moving over to WPP’s Team Detroit as chief digital officer, according to sources. Unkel was among the rising stars within Publicis…

VivaKi Is Partnering With Adelphic for Smarter Mobile Ads

Targeting beyond cookies

VivaKi is partnering with mobile demand-side platform (DSP) Adelphic Mobile to enhance programmatic ad buying for brands that want to reach on-the-go consumers. The companies are announcing today that they'll develop…

IPG Reorganizes Trading Desk Operations as Company Tries Automation

Change comes as clients across industry start to question model

Is it time to blow up the agency trading desk model? Maybe not. But changes are afoot as the industry grapples with the long-term prospects of owning and maintaining separate…

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