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Topic: Audience On Demand

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Beringer Replaces Unkel As Head of VivaKi AOD To run digital media trading operation

Stephan Beringer was named the new chief growth officer and president of Audience On Demand at VivaKi. He succeeds Kurt Unkel, who is leaving the company at the end of…

January 28, 2014, 4:09 PM EST

Kurt Unkel Is New Digital Chief at Team Detroit Previously top VivaKi exec

Kurt Unkel, global president of VivaKi’s Audience on Demand, is moving over to WPP’s Team Detroit as chief digital officer, according to sources. Unkel was among the rising stars within Publicis…

January 24, 2014, 1:34 PM EST

VivaKi Is Partnering With Adelphic for Smarter Mobile Ads Targeting beyond cookies

VivaKi is partnering with mobile demand-side platform (DSP) Adelphic Mobile to enhance programmatic ad buying for brands that want to reach on-the-go consumers. The companies are announcing today that they'll develop…

May 30, 2013, 7:00 AM EDT

IPG Reorganizes Trading Desk Operations as Company Tries Automation Change comes as clients across industry start to question model

Is it time to blow up the agency trading desk model? Maybe not. But changes are afoot as the industry grapples with the long-term prospects of owning and maintaining separate…

April 10, 2013, 11:00 AM EDT

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