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Topic: Audi

Audi Heads to Space With a Stirring Super Bowl Ad Set to David Bowie's 'Starman'

Venables Bell spot pushes the 2017 Audi R8 V10 Plus

Audi unleashed its 2016 Super Bowl ad on Wednesday, and it's destined to have one of the most talked-about soundtracks of any commercial on the game—"Starman," the 1972 track by…

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Self-driving rides are just around the bend

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad…

Marketers Should Look Beyond the Dazzle of CGI and Embrace Storytelling

2 auto ads show very different ways to go

One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog…

Ad of the Day: Audi Made One Hell of a Gnarly Skiing Ad Without Any Snow at All

It's all downhill from here

Look out below! In this gripping Audi Quattro ad from agency Lowe Stratéus and production house The Boat, French ski champion and filmmaker Candide Thovex races down a mountain. There's just…

Good Storytelling Is the Secret to Happy Clients and Consumers, PMK-BNC CEO Says

Michael Nyman puts brands in the picture

Specs Current gig CEO, co-chairman at PMK-BNC Previous gig CEO, chairman and co-founder at BNC Twitter @Mnymanpmkbnc Age 51 Adweek: What's PMK-BNC's mission? Michael Nyman: We help our clients—whether they are major consumer brands, talent or…

Audi's Airbags Keep You From Damnation, or Salvation, in These Turkish Print Ads

It's a thin line between you and eternity

Imagine you're mid-car-crash, face firmly planted against against an airbag, and you get a brief window into the afterlife. Will you be going to heaven, or somewhere a tad hotter? Either…

Why Maker Studios Chose This Agency for Its Ad-Buying Service

'Forward thinking and nimble'

Maker Studios has already partnered with the big guns for its Maker Select ad-buying service. Now the Disney-owned multichannel network has signed on its first small-scale agency, which leans heavily…

Can Agencies Win If They Don't Play the Spec Pitch Game?

The pros and cons of creating free work to win work

When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders…

Bob Dylan Went Electric. And You Should Too, With a Plug-In Hybrid, Says Audi

Newport sponsor invokes an iconic moment

A new hybrid-electric Audi is just like that time Bob Dylan shocked audiences by playing an electric guitar at the Newport Folk Festival, says Audi. This new video from the automaker,…

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

ESPN competes with FC Barca, Red Bull, Dude Perfect

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular feature…

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