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Topic: Audi

How Audi Created the World's Biggest World Cup Scoreboard Guerrilla marketing worth at least $2.1 million

Anyone who remembers when Ikea installed living rooms inside of bus kiosks or Red Bull’s Nascar racing team set up a pit stop in the middle of Times Square knows…

June 27, 2014, 11:47 AM EDT

3 Twitter Ad Trends for USA Vs. Germany World Cup Face-Off Surprisingly, no Promoted Tweets on a big page

Today's USA vs. Germany World Cup match has already garnered a few interesting developments in terms of brands buying Promoted Tweets. 1. #USAvsGermany is not (totally) for sale.  When you click…

June 26, 2014, 1:21 PM EDT

Pretty Little Liars and Audi Test Real-Time Snapchat Content And PLL gets sixth and seventh seasons

Fans of Pretty Little Liars should be stoked right about now: Hours ago, the ABC Family show got renewed for a sixth and seventh season, and the Season 5 premiere…

June 10, 2014, 7:41 PM EDT

VW Expands Its Relationship With MediaCom Shop retains the global account for another 3 years

Volkswagen Group has re-upped with its longtime global media agency for another three years. MediaCom, which has worked with VW since 1998, will continue to handle media planning and buying for…

April 1, 2014, 11:57 AM EDT

Why Ricky Gervais Was Right for Audi's A3 Campaign 'Uncompromised' talent, and an assist from Queen

IDEA: Endorsers needn't be universally loved. They just need to reflect—or better, embody—the brand promise. Take Ricky Gervais. Some people love him; others loathe him. But he's great for any brand…

March 25, 2014, 8:16 AM EDT

What McDonald's Is Doing on Snapchat [Infographic] Fast-food giant's tactics come to light as well as brand-related stats

The Snapchat marketing train just keeps picking up steam. Agencies and brands have been jumping aboard since late summer 2013, and this week, McDonald's took a seat next to Taco Bell in…

February 27, 2014, 11:34 AM EST

Here's an Audi Ad That Should (but Won't) Be Running During the Sochi Olympics Real-time ridicule

From the peanut gallery at Reddit comes this amusing, fake Audi ad that plays off the four-rings snafu during the Opening Ceremony of the Winter Olympics in Sochi, Russia. An…

February 10, 2014, 1:50 PM EST

A Play-by-Play From Jaguar's Super Bowl Social Media Lair Carmaker embraces its role as villain on Twitter

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a…

February 3, 2014, 2:08 PM EST

Audi and The Onion's Snapchat Super Bowl Goes for Quick Laughs For peeps who want something more than football on Sunday

Audi's Super Bowl plans are extensive, including a 60-second spot and a social media war room on both coasts. The carmaker's efforts also include Snapchat while teaming up with The…

January 31, 2014, 10:29 PM EST

Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms Six agencies and brands are watching and waiting

Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment. But Arby's…

January 31, 2014, 6:01 AM EST

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