Topic: Audi
Sometimes a brand is just too forward thinking for its own good. At least Audi was when its engineer Paul Jaray designed a crazy-looking, aerodynamically advanced concept car in 1920—a…
Venables Bell & Partners is getting into the business consultancy business. The San Francisco shop has launched vpb orange, a unit that will seek to solve business problems and develop new…
You have a new title that hasn’t existed before: director of customer experience. It sounds really nice, but what’s it mean? There are four main areas. I’ll be doing strategy—what…
Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after…
Venables Bell & Partners half-embraces and half-spurns pop culture's obsession with vampires in its 60-second Super Bowl commercial, posted below. The spot, airing in the first ad break after the…
When is a digital agency really more than just a digital agency? When its client says so. This past Halloween, when AKQA created an online ad for Audi to be shown…
Last week, we looked at an iPhone ad from Amnesty International that turned the device's "Slide to Unlock" feature into a symbolic act of political protest. Here's another ad that…
The hummingbird fascinates advertisers because it's a marvel of engineering. It's no surprise when the creature turns up in ads for cutting-edge technology. We saw this back in 2009 with…
Bartle Bogle Hegarty's two-and-a-half minute, 3-D film "A Day in the Life of an Audi Driver" leverages the nameplate's success at the famed high-speed Le Mans race to underscore its…
Long perceived by many to be the workaday alternative to more luxurious brands like BMW, Mercedes, and Lexus, Audi is now being positioned as the more attractive option. In this…
