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Topic: At&t

Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps Will it affect marketers' willingness to invest in proprietary applications?

Weaker app presence for brands, and stronger data for Facebook. Those are two key reactions to Facebook's home screen replacer "Facebook Home," which was ceremoniously unveiled today with launch partners…

April 4, 2013, 4:53 PM EDT

How AT&T Is Owning March Madness on Twitter Partnership with NCAA, Turner puts brand constantly in the game

Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted Tweets in real time around the ups…

March 28, 2013, 4:47 PM EDT

March Madness All But Sold Out CBS, Turner eye another lucrative tournament

Unless you’re a starry-eyed Valpo alum with more school spirit than common sense, there’s a good chance your March Madness brackets remain relatively unscathed at this early juncture. And while…

March 21, 2013, 5:15 PM EDT

Publicis Seattle Chief Heads East to BBDO Takes managing director role, lead on AT&T

Mark Cadman, the CEO of Publicis Seattle, is joining BBDO as evp and managing director of North America with oversight of the agency’s AT&T business. Cadman, who moved to the U.S.…

February 26, 2013, 9:59 AM EST

Consumers Could Start Receiving Anti-Piracy Notices This Week Persistent offenders could face slower Internet service

Consumers that illegally download movies, music or TV shows could start receiving warning notices from Internet service providers this week. Persistent downloaders might even see slower Internet connections. Beginning Monday, five…

February 25, 2013, 11:23 AM EST

Where Brands Go to be Born Again Citi, AmEx, AT&T and others are tapping into the entrepreneurial talent in Palo Alto, Calif.

Orange, apparently, is the real color of money. In the Silicon Valley town of Palo Alto, Calif., within blocks of where Facebook and Google grew up, Citi’s chief innovation officer Deborah…

February 4, 2013, 3:55 AM EST

TV Takes the Gold in Q3 Broadcast, cable budgets soar on infusion of Olympics, political dollars

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…

December 17, 2012, 5:40 PM EST

No Liftoff (Yet) for Launchpad Splashy Red Bull crowdsourced marketing stunt starts strong, then goes radio silent

Red Bull just gambled (and won big time) on backing daredevil Felix Baumgartner’s supersonic sky dive on YouTube, but a crowdsourcing stunt may prove to be a more daunting challenge. Red…

December 11, 2012, 6:14 AM EST

Real-Time Bidding's Biggest Buyers AT&T leads the programmatic pack

EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms…

November 26, 2012, 4:14 PM EST

T-Mobile Taps Industry Vet as New CMO Michael Sievert brings two decades of brand marketing to wireless firm

T-Mobile named Michael Sievert chief marketing officer over the weekend, filling a position that's been open since Cole Brodman retired from the telecom in May. Sievert was was most recently the CEO…

November 19, 2012, 4:35 PM EST

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