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Topic: At&t

Consumers Could Start Receiving Anti-Piracy Notices This Week Persistent offenders could face slower Internet service

Consumers that illegally download movies, music or TV shows could start receiving warning notices from Internet service providers this week. Persistent downloaders might even see slower Internet connections. Beginning Monday, five…

February 25, 2013, 11:23 AM EST

Where Brands Go to be Born Again Citi, AmEx, AT&T and others are tapping into the entrepreneurial talent in Palo Alto, Calif.

Orange, apparently, is the real color of money. In the Silicon Valley town of Palo Alto, Calif., within blocks of where Facebook and Google grew up, Citi’s chief innovation officer Deborah…

February 4, 2013, 3:55 AM EST

TV Takes the Gold in Q3 Broadcast, cable budgets soar on infusion of Olympics, political dollars

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…

December 17, 2012, 5:40 PM EST

No Liftoff (Yet) for Launchpad Splashy Red Bull crowdsourced marketing stunt starts strong, then goes radio silent

Red Bull just gambled (and won big time) on backing daredevil Felix Baumgartner’s supersonic sky dive on YouTube, but a crowdsourcing stunt may prove to be a more daunting challenge. Red…

December 11, 2012, 6:14 AM EST

Real-Time Bidding's Biggest Buyers AT&T leads the programmatic pack

EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms…

November 26, 2012, 4:14 PM EST

T-Mobile Taps Industry Vet as New CMO Michael Sievert brings two decades of brand marketing to wireless firm

T-Mobile named Michael Sievert chief marketing officer over the weekend, filling a position that's been open since Cole Brodman retired from the telecom in May. Sievert was was most recently the CEO…

November 19, 2012, 4:35 PM EST

iPhone Ads Beating Samsung Galaxy III Spots Ace Metrix 'Watch List' report favors Apple

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s iPhone…

November 14, 2012, 11:38 AM EST

FCC: Mobile and Cable Services Improving New York and New Jersey continue to be 'difficult'

As many residents of New York and New Jersey know all too well after Sandy blew through town, cellphone and cable service outages persist. But overall, communications conditions in the…

November 1, 2012, 5:34 PM EDT

AT&T Ghostbombs Its Own TV Commercial for Halloween How many fiends can you spot?

Leading up to Halloween, AT&T and BBDO New York have been running a campaign called "Ghostbombing," in which ghosts, goblins and ghouls engage in a little freaky photobombing to promote…

October 31, 2012, 4:15 PM EDT

Razorfish's Atlanta Lab Focuses on In-Store Digital Will soon open similar labs in San Francisco and New York

If you talk to big digital agencies like Razorfish and SapientNitro these days, it sounds like the new money to be made in digital is based inside retail stores. Razorfish is certainly…

October 16, 2012, 3:28 PM EDT

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