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Topic: At&t

NBC's $1 Billion Olympics Sellout Network lines up dozens of new sponsors for London games

With exactly one month to go before the Opening Ceremonies of the London 2012 Summer Olympic Games, NBC is on track to book nearly $1 billion in ad sales revenue…

June 27, 2012, 5:19 PM EDT

Idle Threat? GM’s stall tactics chill upfront, but history favors the networks

General Motors is driving a hard bargain, calling on broadcast networks to roll back pricing on their 2012-13 upfront inventory by as much as 20 percent—an opening gambit that has…

June 5, 2012, 5:05 PM EDT

Antitrust Senator Raises Concerns Over Verizon Cable Deals Stops short of recommending regulators block them

Critics of Verizon Wireless' $3.9 billion spectrum purchase and marketing and joint venture deals with the nation's largest cable companies may have just won a powerful ally in their fight…

May 24, 2012, 12:46 PM EDT

Critics of Verizon Wireless' Cable Deals Launch Coalition Group hopes to put more pressure on regulators

Many of the same companies and groups that opposed and helped to shut down the AT&T purchase of T-Mobile are joining forces to take on Verizon Wireless' spectrum and marketing…

May 14, 2012, 10:38 AM EDT

Fox Sports Scores With Soccer Sells out UEFA Champions League Final in record time

Fox sold out its ad inventory for the UEFA Champions League Final in record time, clearing the decks a good six weeks before Chelsea and Bayern Munich will square off…

May 10, 2012, 6:27 PM EDT

Masters Ratings Falter as Final Round Falls on Easter Sunday Low HUT levels, wilting Tiger add up to 8-year low for CBS

A two-hole playoff matching the country’s highest-ranked golfer and the winner of the 2010 British Open wasn’t enough to keep viewers locked in for CBS’ coverage of The Masters. Final-round coverage…

April 9, 2012, 3:41 PM EDT

Nokia Marks North American Return With Lumia 900 Campaign Effort debuts with TV ad starring Chris Parnell

You remember Nokia, playing Snake on a chubby black-and-white antennae phone. Back then you never saw touchscreens, Angry Birds or Siri coming. Neither did Nokia. During the early aughts, the Finnish…

April 9, 2012, 10:08 AM EDT

AT&T AdWorks Checks In Mobile Ads With Foursquare Carrier's ad network developing TV commerce units

AT&T AdWorks, through mobile ad firm Celtra’s partnership with Foursquare, will let consumers check in to the location-based service via mobile ads served by the carrier’s ad network. AT&T AdWorks…

March 27, 2012, 3:49 PM EDT

Nothing But Net: March Madness a Winning Investment College hoops the right stuff for auto brands

Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…

March 19, 2012, 3:50 PM EDT

Congress Poised to Pass Spectrum Legislation Broadcasters get what they want

Hammering out the differences into the wee hours of Thursday morning, a bipartisan, bicameral congressional committee took the historic first step toward unleashing more wireless spectrum to feed an increasingly…

February 16, 2012, 11:56 AM EST

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