Advertisement

Topic: At&t

AT&T Wireless Lets Content Providers Help Pay for Your Mobile Minutes

Developers cover cost of streaming, but will it favor the wealthy?

AT&T is launching a sponsored data program, allowing app developers and content makers to cover the costs of their services. Data is the lifeline of the mobile world, allowing users to…

Broadcast Spend Drops 18 Percent to $4.18 Billion in Q3

Olympics, political comps put the squeeze on network TV

The sugar rush of last year’s Summer Olympics and political spend has given way to the inevitable crash, as third-quarter advertising expenditures were down significantly from Q3 2012. According to a…

Wheeler Coaxes Wireless Companies to Adopt Cell Phone Unlocking

Deal is an early win for new FCC chairman

Major wireless carriers have agreed to make it easier for consumers to unlock their mobile devices to change providers. The set of voluntary principles unveiled by AT&T, Sprint, T-Mobile, U.S. Cellular,…

The Top 20 Tumblr Ads of the Year

Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

JWT's Matt MacDonald Heads to BBDO to Lead AT&T

Deepens the bench on a cornerstone account

JWT New York chief creative officer Matt MacDonald is heading to BBDO to lead creative efforts on the agency's cornerstone AT&T account. At BBDO, he'll become part of a select group…

BBDO's Ruhanen Moves Into Omnicom Job

Takes big client role

Troy Ruhanen, BBDO's chairman and CEO of the Americas, has been promoted to the agency’s corporate parent Omnicom as an executive vp. In his new role, Ruhanen, 46, is charged with driving…

Greg Hahn Rises to Creative Chief at BBDO N.Y.

Lubars once again taps an insider for the role

As he did previously, David Lubars, BBBO's North American chairman and chief creative officer, found his New York creative chief internally. Greg Hahn, an executive creative director in the New York…

This Agency Aims to Make Your Next Trip to the DMV Less Painful

Metia has digital solutions for the public sector

Specs Who J. Paul Anderson, regional vp; Andrew Martin, president, North America; Sandi LiSanti, director of finance and operations What Digital agency Where Kirkland, Wash., offices Rooted in public relations, 25-year-old Metia has blossomed…

YP Touts Its App in New Ads From BarrettSF

YellowPages redefines itself for the digital age

Can a 20th century search brand not only survive but thrive in the new millennium? That's the central question facing YP (formerly YellowPages), as the company launches a new campaign from…

Ad of the Day: Werner Herzog Makes It Heartbreakingly Simple—Don't Text and Drive

Four stories with one clear message

If you haven't already, make sure you make time to watch Werner Herzog's new documentary on the dangers of texting and driving. At 35 minutes, it's long for a PSA. It…

Advertisement