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Topic: At&t

No Liftoff (Yet) for Launchpad Splashy Red Bull crowdsourced marketing stunt starts strong, then goes radio silent

Red Bull just gambled (and won big time) on backing daredevil Felix Baumgartner’s supersonic sky dive on YouTube, but a crowdsourcing stunt may prove to be a more daunting challenge. Red…

December 11, 2012, 6:14 AM EST

Real-Time Bidding's Biggest Buyers AT&T leads the programmatic pack

EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms…

November 26, 2012, 4:14 PM EST

T-Mobile Taps Industry Vet as New CMO Michael Sievert brings two decades of brand marketing to wireless firm

T-Mobile named Michael Sievert chief marketing officer over the weekend, filling a position that's been open since Cole Brodman retired from the telecom in May. Sievert was was most recently the CEO…

November 19, 2012, 4:35 PM EST

iPhone Ads Beating Samsung Galaxy III Spots Ace Metrix 'Watch List' report favors Apple

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s iPhone…

November 14, 2012, 11:38 AM EST

FCC: Mobile and Cable Services Improving New York and New Jersey continue to be 'difficult'

As many residents of New York and New Jersey know all too well after Sandy blew through town, cellphone and cable service outages persist. But overall, communications conditions in the…

November 1, 2012, 5:34 PM EDT

AT&T Ghostbombs Its Own TV Commercial for Halloween How many fiends can you spot?

Leading up to Halloween, AT&T and BBDO New York have been running a campaign called "Ghostbombing," in which ghosts, goblins and ghouls engage in a little freaky photobombing to promote…

October 31, 2012, 4:15 PM EDT

Razorfish's Atlanta Lab Focuses on In-Store Digital Will soon open similar labs in San Francisco and New York

If you talk to big digital agencies like Razorfish and SapientNitro these days, it sounds like the new money to be made in digital is based inside retail stores. Razorfish is certainly…

October 16, 2012, 3:28 PM EDT

First Mover: Mike Welch AT&T's new ad chief on the promise of mobile advertising and the joy of telepresence

Specs Age 43 New gig President, AT&T AdWorks Old gig Vp of sales, Southwest region, AT&T Advertising Solutions AdWorks, AT&T’s multichannel ad network, plays in three of the big media—TV, online and mobile—to help…

October 1, 2012, 12:01 AM EDT

AT&T Opens Huge Digitally Enhanced Chicago Store 10,000-square-foot shop focuses on technology and lifestyle

AT&T’s newest retail endeavor is almost the complete opposite of the currently en vogue here today, gone tomorrow pop-up stores. On Saturday, the telecom giant will open a 10,000-square-foot shop…

August 30, 2012, 12:01 AM EDT

Ryan Lochte Goes the Distance in AT&T's Olympic Spot A nice dip in the Atlantic for U.S. swimmer

AT&T's "Warming Up" spot for the 2012 Olympic Games, from BBDO in New York (and directed by Psyop), has American swimmer Ryan Lochte claiming that luck didn't get him all…

July 20, 2012, 9:26 AM EDT

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