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Topic: At&t

NBCU Olympic Ad Revenue Is Snowballing

Report sees Peacock booking more than $1 billion in Sochi sales

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the…

Ford, Coca-Cola Return for Season 13 of American Idol

AT&T, veteran sponsor No. 3, drops the call

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and…

AT&T Wireless Lets Content Providers Help Pay for Your Mobile Minutes

Developers cover cost of streaming, but will it favor the wealthy?

AT&T is launching a sponsored data program, allowing app developers and content makers to cover the costs of their services. Data is the lifeline of the mobile world, allowing users to…

Broadcast Spend Drops 18 Percent to $4.18 Billion in Q3

Olympics, political comps put the squeeze on network TV

The sugar rush of last year’s Summer Olympics and political spend has given way to the inevitable crash, as third-quarter advertising expenditures were down significantly from Q3 2012. According to a…

Wheeler Coaxes Wireless Companies to Adopt Cell Phone Unlocking

Deal is an early win for new FCC chairman

Major wireless carriers have agreed to make it easier for consumers to unlock their mobile devices to change providers. The set of voluntary principles unveiled by AT&T, Sprint, T-Mobile, U.S. Cellular,…

The Top 20 Tumblr Ads of the Year

Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

The AT&T Kids Have a Very Odd Plan for Thanksgiving Dinner

An unlikely guest of honor

Kids still say the darndest things. AT&T and BBDO New York keep up their rich tradition of child-centric, ad-lib style spots (they are lightly scripted but most quickly become improvised)…

Verizon Hangs Rivals' 4G Coverage Maps in a Gallery Because They Look Like Abstract Art

Not like a map of the U.S.

Remember the "map wars" of 2009, when AT&T and Verizon spent a combined $4 billion on ads (and went to court) to claim coverage-area supremacy? Well, it looks like Verizon…

Buy an iPhone and Descend Into a Pleasantly Lobotomized State, Says AT&T Ad

Nothing else will matter

This AT&T ad from BBDO, promoting AT&T Next and the iPhone 5C, is a little confusing. "AT&T knows you don't want anything to come between you and your new iPhone,"…

Loki's Not Feeling the Love From Those AT&T Kids

Even in parody, campaign's still pretty cute

Spoofing AT&T's popular "It's Not Complicated" spots, Tom Hiddleston stars as his film character Loki, the villainous adoptive sibling of Thor, in this fun Comedy Central clip touting today's release of…

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