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Topic: At&t

TBS Primes the Pump for Its First Final Four

Turner net’s marketing push designed to help fans break a 32-year habit

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s…

Spredfast, Mass Relevance Unite Social Marketing Systems

Industry consolidating into all-in-one players

Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan…

Retail, Automotive Biggest Spenders in 2013

P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

Chevy and AT&T Need Help Understanding All Their Data

Here's where media agencies can play a crucial role

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances…

Meet AT&T's 'Network Guys,' Who Are Here to Help You and Quietly Judge You

Just go back to Instagram, peasant

Cable guys have been a staple of pop culture for years, but now it's time for their next-generation replacements to get some time in the spotlight. Two new spots for AT&T…

BBDO Wins Big Pitch for Wells Fargo

Bank shifts its creative account after 18+ years with DDB

Wells Fargo has found a new lead creative agency. After more than 18 years with DDB, the bank has hired BBDO in San Francisco to lead its creative business, Wells Fargo…

Oscars Produce Strange Promoted Tweets [Updated]

Oxygen's Kim Novak ad sticks out

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red…

NBCU Olympic Ad Revenue Is Snowballing

Report sees Peacock booking more than $1 billion in Sochi sales

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the…

Ford, Coca-Cola Return for Season 13 of American Idol

AT&T, veteran sponsor No. 3, drops the call

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and…

AT&T Wireless Lets Content Providers Help Pay for Your Mobile Minutes

Developers cover cost of streaming, but will it favor the wealthy?

AT&T is launching a sponsored data program, allowing app developers and content makers to cover the costs of their services. Data is the lifeline of the mobile world, allowing users to…

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