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Topic: At&t

Counting Down the Top 10 Space-Related Ads

From Cadillac to Red Bull

The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself…

This Content Marketer Also Produces Documentaries

Omelet works for AT&T, HBO, Red Bull

Specs Who (From left) Naj Allana, CFO; Ryan Fey, co-founder, chief brand officer; Sarah Anderson, CCO; Don Kurz, chairman, CEO; Mike Wallen, evp, content and development; Victoria Guenier, head of production;…

NFL Sunday Ticket Is Linchpin of AT&T, DirecTV Deal

Renewal of must-have content and exclusive rights required for merger

DirecTV's rights to NFL Sunday Ticket—a football package that gives subscribers access to every NFL game that plays on Sunday—is so important that it is a key clause in the…

AT&T Deal to Buy DirecTV Rocks Telecom, Media Universe

Mega-deal joins Comcast-Time Warner Cable on regulators' docket

The AT&T deal to buy DirecTV is officially only a couple hours old, but it's already shaking up the telecom and media industry and causing consumer groups to fret. Announced shortly…

Korean Dramas Hook Millennial Viewers Who Speak Spanish and English

DramaFever viewership jumped 440% in a year

Is Korean—even for those who need subtitles—the language of love? DramaFever, which claims to be the largest importer of prime-time soap-styled dramas from South Korea, would say so. The lion's share…

NCM Inks Deals With Shazam, Maker Studios

Also buying out the competition

National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly…

AT&T in Talks to Acquire DirecTV

$50 billion deal could close within weeks

DirecTV and AT&T are in talks to merge, with AT&T taking a stake in the smaller company in a deal composed of both cash and shares, according to multiple reports. Stock…

Adweek's Top 5 Commercials of the Week: April 25-May 2

These new spots were all about overcoming obstacles. Vote for your favorite

This roundup of the week's best ads speak to the various obstacles we encounter in our lives—both the small hurdles and those that at first may seem insurmountable. The lesson…

Ad of the Day: BBDO Gets 3 Clients to Make One Autism PSA Unlike Any You've Seen

They look like ordinary product ads, and that's the point

As Autism Awareness Month comes to a close, BBDO New York has unveiled an interesting, ambitious project in which it got three clients—Band-Aid, Campbell's Soup and AT&T—to produce 15-second product…

Vice Continues to Grow as It Heads Into Its First NewFronts

Expanding into sports and food programming

Since its humble beginnings as a Montreal-based print publication on news and culture, Vice has mushroomed to 129 million views per month across its platforms, which include online channels, TV…

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