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Topic: At&t

Spredfast, Mass Relevance Unite Social Marketing Systems Industry consolidating into all-in-one players

Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan…

April 2, 2014, 1:39 PM EDT

Retail, Automotive Biggest Spenders in 2013 P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

March 25, 2014, 4:18 PM EDT

Chevy and AT&T Need Help Understanding All Their Data Here's where media agencies can play a crucial role

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances…

March 18, 2014, 3:36 PM EDT

BBDO Wins Big Pitch for Wells Fargo Bank shifts its creative account after 18+ years with DDB

Wells Fargo has found a new lead creative agency. After more than 18 years with DDB, the bank has hired BBDO in San Francisco to lead its creative business, Wells Fargo…

March 12, 2014, 11:45 AM EDT

Oscars Produce Strange Promoted Tweets [Updated] Oxygen's Kim Novak ad sticks out

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red…

March 2, 2014, 9:06 PM EST

NBCU Olympic Ad Revenue Is Snowballing Report sees Peacock booking more than $1 billion in Sochi sales

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the…

January 23, 2014, 11:22 AM EST

Ford, Coca-Cola Return for Season 13 of American Idol AT&T, veteran sponsor No. 3, drops the call

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and…

January 15, 2014, 7:24 PM EST

AT&T Wireless Lets Content Providers Help Pay for Your Mobile Minutes Developers cover cost of streaming, but will it favor the wealthy?

AT&T is launching a sponsored data program, allowing app developers and content makers to cover the costs of their services. Data is the lifeline of the mobile world, allowing users to…

January 6, 2014, 1:28 PM EST

Broadcast Spend Drops 18 Percent to $4.18 Billion in Q3 Olympics, political comps put the squeeze on network TV

The sugar rush of last year’s Summer Olympics and political spend has given way to the inevitable crash, as third-quarter advertising expenditures were down significantly from Q3 2012. According to a…

December 16, 2013, 2:03 PM EST

Wheeler Coaxes Wireless Companies to Adopt Cell Phone Unlocking Deal is an early win for new FCC chairman

Major wireless carriers have agreed to make it easier for consumers to unlock their mobile devices to change providers. The set of voluntary principles unveiled by AT&T, Sprint, T-Mobile, U.S. Cellular,…

December 12, 2013, 4:07 PM EST

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