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Topic: At&t

AT&T in Talks to Acquire DirecTV $50 billion deal could close within weeks

DirecTV and AT&T are in talks to merge, with AT&T taking a stake in the smaller company in a deal composed of both cash and shares, according to multiple reports. Stock…

May 12, 2014, 7:38 PM EDT

Adweek's Top 5 Commercials of the Week: April 25-May 2 These new spots were all about overcoming obstacles. Vote for your favorite

This roundup of the week's best ads speak to the various obstacles we encounter in our lives—both the small hurdles and those that at first may seem insurmountable. The lesson…

May 2, 2014, 10:28 AM EDT

Ad of the Day: BBDO Gets 3 Clients to Make One Autism PSA Unlike Any You've Seen They look like ordinary product ads, and that's the point

As Autism Awareness Month comes to a close, BBDO New York has unveiled an interesting, ambitious project in which it got three clients—Band-Aid, Campbell's Soup and AT&T—to produce 15-second product…

April 28, 2014, 12:05 PM EDT

Vice Continues to Grow as It Heads Into Its First NewFronts Expanding into sports and food programming

Since its humble beginnings as a Montreal-based print publication on news and culture, Vice has mushroomed to 129 million views per month across its platforms, which include online channels, TV…

April 27, 2014, 8:20 PM EDT

Inside BBDO's Harmonious New Brand Campaign for AT&T People and their devices sing as one

IDEA: Wouldn't it be nice if everyone broke into song in a commercial and it felt somewhat natural and not like a cheesy Broadway show? AT&T manages that feat in a…

April 22, 2014, 8:06 AM EDT

TBS Primes the Pump for Its First Final Four Turner net’s marketing push designed to help fans break a 32-year habit

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s…

April 4, 2014, 4:54 PM EDT

Spredfast, Mass Relevance Unite Social Marketing Systems Industry consolidating into all-in-one players

Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan…

April 2, 2014, 1:39 PM EDT

Retail, Automotive Biggest Spenders in 2013 P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

March 25, 2014, 4:18 PM EDT

Chevy and AT&T Need Help Understanding All Their Data Here's where media agencies can play a crucial role

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances…

March 18, 2014, 3:36 PM EDT

Meet AT&T's 'Network Guys,' Who Are Here to Help You and Quietly Judge You Just go back to Instagram, peasant

Cable guys have been a staple of pop culture for years, but now it's time for their next-generation replacements to get some time in the spotlight. Two new spots for AT&T…

March 18, 2014, 12:09 PM EDT

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