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Topic: At&t

Snapchat Will Reportedly Debut Ads and Videos Looks to create non-vanishing revenue

According to the The Wall Street Journal, Snapchat is poised to introduce Snapchat Discovery in November, which will allow publishers to serve up ads, video clips and other content. When…

August 20, 2014, 12:12 PM EDT

AT&T's YouTube and Snapchat Summer Reaps Big Stats Millennial effort attracts a social following

AT&T's aims for its @SummerBreak initiative, which debuted on June 23, have been transparent: The telecom wants to continue the millennial marketing drive it touted at South by Southwest months…

August 12, 2014, 4:58 PM EDT

What Foursquare's Looming Data Mean to Advertisers As it targets Yelp's mobile-local lead

So now that Foursquare Labs Inc. has two mobile apps, the newest version of the Foursquare namesake and the two-month-old Swarm, what do the moves mean to advertisers? Quite a…

August 8, 2014, 7:36 AM EDT

Ad of the Day: AT&T Makes You a Detective and an Astronaut for U-verse Immersive viewing from BBDO

Lots of advertising for television-related products—from HD screens to DVR recorders—immerses an everyman viewer into chaotic scenes from film and TV as a metaphor for how real the experience feels. But…

August 7, 2014, 1:42 PM EDT

Chernin Group, AT&T Set to Buy YouTube Network Fullscreen Network is finalizing deal with joint venture Otter Media

Otter Media, the joint venture between Chernin Group and AT&T, is finalizing a deal to purchase a majority stake of YouTube network Fullscreen, Re/code reported. The deal reportedly values Fullscreen…

July 24, 2014, 11:21 AM EDT

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

AT&T’s Hackathons Help Foster Digital Innovation Providing solutions by tinkering with ideas and tech

The word hacker may have a negative connotation, but AT&T wants to show the world how it can lead to positive innovation. "That's the old connotation," said Carlton Hill, vp of…

July 11, 2014, 10:06 AM EDT

New Technology Allows Brands to Bypass Agencies First ad buying, now data moves in-house

Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly with…

June 10, 2014, 10:07 AM EDT

PayPal Wants to Make Your Governor's Ball Experience Easier E-wallet services and deals makes going to a festival a lot simpler

Headed to Governor's Ball Music Festival in New York? PayPal wants you to leave your wallet at home. The online payment processing company—which is working with experiential marketing agency Factory 360—will…

June 6, 2014, 6:04 PM EDT

Brands Take Aim at Hispanic World Cup Fans Univision wins as digital ad spend doubles

So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? Advertisers…

June 3, 2014, 5:59 AM EDT

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