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Topic: At&t

Oscars Produce Strange Promoted Tweets [Updated] Oxygen's Kim Novak ad sticks out

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red…

March 2, 2014, 9:06 PM EST

NBCU Olympic Ad Revenue Is Snowballing Report sees Peacock booking more than $1 billion in Sochi sales

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the…

January 23, 2014, 11:22 AM EST

Ford, Coca-Cola Return for Season 13 of American Idol AT&T, veteran sponsor No. 3, drops the call

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and…

January 15, 2014, 7:24 PM EST

AT&T Wireless Lets Content Providers Help Pay for Your Mobile Minutes Developers cover cost of streaming, but will it favor the wealthy?

AT&T is launching a sponsored data program, allowing app developers and content makers to cover the costs of their services. Data is the lifeline of the mobile world, allowing users to…

January 6, 2014, 1:28 PM EST

Broadcast Spend Drops 18 Percent to $4.18 Billion in Q3 Olympics, political comps put the squeeze on network TV

The sugar rush of last year’s Summer Olympics and political spend has given way to the inevitable crash, as third-quarter advertising expenditures were down significantly from Q3 2012. According to a…

December 16, 2013, 2:03 PM EST

Wheeler Coaxes Wireless Companies to Adopt Cell Phone Unlocking Deal is an early win for new FCC chairman

Major wireless carriers have agreed to make it easier for consumers to unlock their mobile devices to change providers. The set of voluntary principles unveiled by AT&T, Sprint, T-Mobile, U.S. Cellular,…

December 12, 2013, 4:07 PM EST

The Top 20 Tumblr Ads of the Year Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

December 8, 2013, 9:44 PM EST

JWT's Matt MacDonald Heads to BBDO to Lead AT&T Deepens the bench on a cornerstone account

JWT New York chief creative officer Matt MacDonald is heading to BBDO to lead creative efforts on the agency's cornerstone AT&T account. At BBDO, he'll become part of a select group…

November 1, 2013, 3:44 PM EDT

BBDO's Ruhanen Moves Into Omnicom Job Takes big client role

Troy Ruhanen, BBDO's chairman and CEO of the Americas, has been promoted to the agency’s corporate parent Omnicom as an executive vp. In his new role, Ruhanen, 46, is charged with driving…

October 8, 2013, 4:27 PM EDT

Greg Hahn Rises to Creative Chief at BBDO N.Y. Lubars once again taps an insider for the role

As he did previously, David Lubars, BBBO's North American chairman and chief creative officer, found his New York creative chief internally. Greg Hahn, an executive creative director in the New York…

October 2, 2013, 11:30 AM EDT

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