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Topic: At&t

Fullscreen Wants to Satisfy Brands' 'Unquenchable Thirst for Video'

Web stars Jack and Jack perform for teen girls and ad execs at NewFronts

It's a good sign when the premiere trailer for your biggest show starts trending, but that's also what you'd expect when your stars are Vine celebrities. So, when Fullscreen showed…

Who Won the Battle of March Madness Brands?

Nationwide and AT&T duked it out for No. 1

College basketball concluded another memorable, 68-team, three-week tournament best known as March Madness. And while hoops fans were entertained last night by the championship game, with Duke defeating Wisconsin 68-63,…

AT&T’s Catherine Borda Spills the Secrets to Millennial Marketing

Decoding how they use smartphones

Specs Who Catherine Borda Current gig Director of youth marketing at AT&T Previous gig Brand manager at Georgia-Pacific Twitter: @CatherineBorda Age 36 You're responsible for spearheading AT&T's millennial efforts. What have you learned that works with this…

Nissan's CEO Says Apple's Car-Making Initiative Is 'Good News for Us'

Carlos Ghosn sees tech giants as allies

The topic was the Internet of Things, with a strong emphasis on smart cars and mobile devices connected to a ubiquitous data cloud. And with so many of the tens…

The Winners and Losers in the FCC Ruling for Net Neutrality

Mozilla and Netflix celebrate as Comcast and Verizon seethe

In a historic decision today, the Federal Communications Commission voted 3-2 in favor of net neutrality by preventing broadband providers from throttling high-traffic services like Netflix. Specifically, the regulatory body voted…

Sprint Says Its Super Bowl Ad Will Be an Apology (of Sorts) to Verizon and AT&T

New lead agency Deutsch L.A. created the spot

Looks like T-Mobile won't be the only mobile provider on the Super Bowl. Sprint has purchased 30 seconds in the third quarter and will begin teasing the ad later today. A teaser…

How Milana Vayntrub Became Advertising's New 'It' Girl

You'll see much more of AT&T's Lily in 2015

Sorry, Flo. America has a new favorite spokeswoman in AT&T's Lily, the store employee character played with bright-eyed, quirky charm by improv actress Milana Vayntrub. The 27-year-old Upright Citizens Brigade veteran…

Agency of the Year: BBDO's Tenacity Turned a Major Client Loss Into a Minor Setback

With a cohesive worldwide talent pool, wins are pouring in

Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating. Looking back, the global CEO, in characteristic bespoke tailoring and confident…

Howie Mandel Uses Every Single Social App He Can

'I need to have my finger on the pulse'

Specs Who Howie Mandel Age 59 Claim to fame Comedian and actor; executive producer of the TBS series Deal With It (Fridays, 9/8c); judge on NBC’s America’s Got Talent Base Los Angeles Twitter @howiemandel What’s the…

Sprint Zeroes In on an Agency for Broadcast Ads

Deutsch L.A. in talks to help the brand battle AT&T, Verizon

Sprint is close to naming a new agency to create broadcast ads at a crucial time in the company's history. Deutsch L.A. is in advanced negotiations to handle the assignment, which…

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