Advertisement

Topic: At&t

Ad of the Day: AT&T Packs Loads of Classic TV and Film References Into Giddy DirecTV Ad

One for the fans

Until now, we could only imagine the awesomeness that would ensue if KITT and Michael of Knight Rider, Cliff and Norm from Cheers and Sesame Street's Big Bird starred in…

AT&T Is Using Facebook Live to Let Kids Interact With Santa Claus Before Christmas

Old-school tradition with new-wave tech

According to Possible's back-of-the-napkin math, around 6.6 million American children in the next year will decide that Santa Claus isn't real. The ad agency, working for client AT&T, wants to…

AT&T Says Early Demand for DirecTV Now Is ‘Exceeding Expectations’

Plus, Verizon details its 5G deployment plans

Last week's launch of DirecTV Now was plagued with errors, but AT&T says it's thrilled with the early interest in its new streaming bundle offering. "The early demand has been rather…

How AT&T Benefited From Getting Out of the Way of Content Creators

AT&T's Hello Lab boosts brand awareness

AT&T has very sneakily, and very keenly, become a brand beloved by those vexing and hard to reach millennials. AT&T's Hello Lab was announced this year and partnered with its Fullscreen…

6 Takeaways From DirecTV Now, AT&T's Buggy, but Promising, New Streaming Service

'A big game changer'? Not quite yet

During Monday's press event announcing this week's launch of DirecTV Now, AT&T's over-the-top, streaming bundle service, execs weren't shy about proclaiming the product as the harbinger of a new era…

AT&T Unveils Pricing and Channel Lineups for Its DirecTV Now Streaming Bundle

Targets millennials with $35 monthly offer starting Wednesday

Starting Wednesday, cord-nevers, cord shavers and cord cutters will have a relatively inexpensive, easy new option to access live TV. AT&T finally unveiled pricing, channel lineups and more details about DirecTV…

How an Unknown Agency Came From Nowhere to Score America's 2 Biggest Media Accounts

5 years of data research led to Omnicom's Hearts & Science

Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion's share of the…

Conan O'Brien's New App Is a Pokemon Go-Style Game for Fans

IRL branded content for AT&T

Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T. Today, Turner-owned TBS is launching the Catch Coco app that fans can use to…

Infographic: What People Are Saying on Social Media About Their Wireless Carriers

Sentiment is surprisingly positive

Complaining about wireless providers is quickly replacing overeating as the great American pastime. The four big providers—AT&T, Verizon, Sprint and T-Mobile—have spent years and hundreds of millions of dollars in…

AT&T and Time Warner's CEOs Explain the Benefits of Their $85 Billion Merger

Targeted advertising, 5G investment are likely outcomes

After a whirlwind weekend in which AT&T announced its $85 billion deal to acquire Time Warner, the companies' two CEO sat down to explain what it all means. In the megamerger,…

Advertisement
Advertisement