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Topic: At&t

AT&T’s Hackathons Help Foster Digital Innovation Providing solutions by tinkering with ideas and tech

The word hacker may have a negative connotation, but AT&T wants to show the world how it can lead to positive innovation. "That's the old connotation," said Carlton Hill, vp of…

July 11, 2014, 10:06 AM EDT

New Technology Allows Brands to Bypass Agencies First ad buying, now data moves in-house

Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly with…

June 10, 2014, 10:07 AM EDT

PayPal Wants to Make Your Governor's Ball Experience Easier E-wallet services and deals makes going to a festival a lot simpler

Headed to Governor's Ball Music Festival in New York? PayPal wants you to leave your wallet at home. The online payment processing company—which is working with experiential marketing agency Factory 360—will…

June 6, 2014, 6:04 PM EDT

Brands Take Aim at Hispanic World Cup Fans Univision wins as digital ad spend doubles

So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? Advertisers…

June 3, 2014, 5:59 AM EDT

Counting Down the Top 10 Space-Related Ads From Cadillac to Red Bull

The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself…

June 1, 2014, 8:46 PM EDT

This Content Marketer Also Produces Documentaries Omelet works for AT&T, HBO, Red Bull

Specs Who (From left) Naj Allana, CFO; Ryan Fey, co-founder, chief brand officer; Sarah Anderson, CCO; Don Kurz, chairman, CEO; Mike Wallen, evp, content and development; Victoria Guenier, head of production;…

May 21, 2014, 9:29 PM EDT

NFL Sunday Ticket Is Linchpin of AT&T, DirecTV Deal Renewal of must-have content and exclusive rights required for merger

DirecTV's rights to NFL Sunday Ticket—a football package that gives subscribers access to every NFL game that plays on Sunday—is so important that it is a key clause in the…

May 19, 2014, 11:20 AM EDT

AT&T Deal to Buy DirecTV Rocks Telecom, Media Universe Mega-deal joins Comcast-Time Warner Cable on regulators' docket

The AT&T deal to buy DirecTV is officially only a couple hours old, but it's already shaking up the telecom and media industry and causing consumer groups to fret. Announced shortly…

May 18, 2014, 8:18 PM EDT

Korean Dramas Hook Millennial Viewers Who Speak Spanish and English DramaFever viewership jumped 440% in a year

Is Korean—even for those who need subtitles—the language of love? DramaFever, which claims to be the largest importer of prime-time soap-styled dramas from South Korea, would say so. The lion's share…

May 15, 2014, 9:20 AM EDT

NCM Inks Deals With Shazam, Maker Studios Also buying out the competition

National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly…

May 14, 2014, 2:56 PM EDT

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