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Topic: At&t

AT&T Launches Huge U.S. Creative and Media Review

Incumbents Omnicom and WPP will participate

AT&T has put its giant U.S. creative and media accounts into review. A spokesperson for AT&T told Adweek: "We've begun a formal advertising media and creative agency review that will cover…

AT&T Wants to Keep Your Kids Entertained on Long Road Trips With In-Car Wi-Fi Service

No more 'Are we there yet?'

AT&T today is launching its first ad campaign dedicated to shining a light on its growing Wi-Fi network in connected cars. For an endeavor called "A Whole New Ride," social media…

Q&A: Milana Vayntrub, aka AT&T's Lily, Tells Us About Directing Her First Commercials

For Cracker Barrel's Macaroni & Cheese

Milana Vayntrub, the actress who plays AT&T's endearing spokeswoman Lily, just directed her first commercial work for Cracker Barrel Macaroni & Cheese.  The comic new spots, which Vayntrub directed through Crispin…

After Terrorist Attacks, Telecom Companies Are Waiving Fees to Call Belgium and Turkey

How Airbnb and Uber are helping customers affected, too

Following news of Tuesday's deadly terror attacks in Brussels, many of the world's largest telecommunications companies said they will waive fees for customers trying to reach people in Belgium and…

The Oscars Is Still an All-Star Destination for Advertisers

Amex, Cadillac among brands paying record rates to be in the big show

Actors, directors and costume designers aren't the only ones poised to score on Hollywood's biggest night. The Oscars remains one of the most important events of the year for advertisers. The…

Why Do Consumers Increasingly Want to Be Less Connected, Not More?

Horizon Media finds growing desire to unplug

With New York and other cities embracing the concept of the "smart city," making free Wi-Fi available anytime, anywhere, many consumers are looking to get less connected to their fellow…

AT&T Ad Star Milana Vayntrub, Once a Soviet Refugee, Becomes a Voice for Syrian Victims

Actress behind Lily character filmed a documentary in Greece

The actress behind one of today's most popular ad characters, AT&T's Lily, is taking on a new public role: an advocate for Syrian refugees. Milana Vayntrub, the subtly charismatic star of…

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Self-driving rides are just around the bend

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad…

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

31 winning video and social marketing moves

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of…

AT&T Is Pulling Its Retail Ads This Holiday to Run This One Instead

A special message to families from BBDO

AT&T finds itself in a bit of a bind at the holidays. Yes, it's a mobile-first company, but at this time of year, it can be irritating for families when…

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