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Topic: The Atlantic

After Scientology Debacle, The Atlantic Tightens Native Ad Guidelines Sponsored content will become more prominent on the site

A little over two weeks after The Atlantic got egg on its face over a sponsored Web post by the Church of Scientology, the media brand has issued new guidelines…

January 30, 2013, 12:44 PM EST

Sportswriters Go Long Online As the business of print publishing takes a hit, sports journalists find new outlets on the Web for rambling reads

As any literary-minded technophile will tell you, the Internet has become a haven for lengthy, high-quality prose, with sites from the Awl to BuzzFeed regularly churning out 4,000-word stories. But…

January 29, 2013, 7:21 AM EST

Following Scientology Post, The Atlantic Close to Finishing Native Ad Review Media outlet still committed to native ads

In the wake of The Atlantic's Scientology brouhaha, corporate parent Atlantic Media is close to finishing up a reevaluation of its native ad policies. On Jan. 15, The Atlantic pulled the controversial…

January 25, 2013, 2:30 PM EST

The Real Problem With The Atlantic's Sponsored Post Debacle proves that above all else, native ads need to feel native

The collective fury of the media chattering class was in full force yesterday evening as journalists, ad folks and casual readers alike sounded off on Twitter over a sponsored post…

January 15, 2013, 12:51 PM EST

Native Ad Economics How three publishers made custom advertising pay off

Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the…

January 15, 2013, 6:03 AM EST

The Atlantic Places Another Bet on Apps Atlantic Wire launches HTML5 site, may pull its iPhone app

As publishers wrestle with whether to deliver their digital content in an app or Web-based browser, the browser is gathering momentum. The Atlantic today announced the launch of a tablet-optimized HTML5…

January 9, 2013, 2:42 PM EST

Information Diet: Allison Williams The Girls star taps into a DVR full of must-see TV, from American Horror Story to 60 Minutes

Specs Age 24 Accomplishments Stars on HBO’s Girls (Season 2 returns Jan. 13); guest stars on Fox’s The Mindy Project on Nov. 20; Yale grad Base New York What’s the first information you consume…

November 16, 2012, 6:44 AM EST

The Manscape Economic and cultural trends transform the demo—but guys are just as manly as ever

Men, who needs them? A loaded and age-old question to be sure. But in this case, it wasn’t lobbed by Gloria Steinem, Betty Friedan or even Valerie Solanas—or, for a more…

September 24, 2012, 12:00 AM EDT

Quartz Names New Publisher Business startup set for Sept. 24 launch

Quartz hasn’t launched yet, but the business startup from Atlantic Media has already changed publishers. The company is expected to announce today that Jay Lauf, vp and publisher of The…

September 19, 2012, 12:00 AM EDT

Information Diet: Alton Brown Food Network star has no qualms about binging on books, magazines

Specs Age 50 Accomplishments Creator and host of Peabody Award-winning Good Eats on Food Network; host of Iron Chef America; mentor on The Next Food Network Star; recipient of 2011 James Beard…

August 10, 2012, 7:46 AM EDT

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