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Topic: The Atlantic

LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business

Now acting as a content broker, too

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its…

Check Out All of the Winners in the Print Category From This Year's Hot List

Including the editor and publisher of the year

Joanna Coles, Cosmopolitan   Photo: Jeremy Goldberg: Shot on location @ NYLO New York City Joanna Coles’ influence has extended far beyond sex and relationship tips. She’s become a prominent fixture on the…

Hayley Romer Promoted to Publisher of The Atlantic

To lead print, digital sales

The Atlantic is announcing a leadership change today. Hayley Romer has been promoted to vp and publisher, leading ad efforts across its print and digital platforms. Romer has served as associate…

Hot List: Adweek Editors Pick Print Finalists

Front runners for the year's top magazines and newspapers

And now, presenting print finalists for this year's Adweek Hot List. Here, our editors have trimmed down their picks for the top magazines and newspapers based on factors including advertising…

The Atlantic Rolls Out Education Vertical

New section to cover education reform, technology in the classroom

The Atlantic's website has a new addition. An education-focused vertical—which promises to cover topics such as education reform and technology's impact on learning—went live Monday evening. Eleanor Barkhorn, a senior associate…

Bloomberg LP Poaches Atlantic Media's Justin Smith

To run global media business

Bloomberg LP has made another big raid on old media again, poaching Justin Smith from the Atlantic Media Co. to be global media CEO. Smith is the Atlantic Media president…

If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

Problem of how to define

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t…

The Atlantic Launches a Paid Product

'The Atlantic Weekly' bets on readers' willingness to pay for curation

For a 155-year-old print publication, The Atlantic has never been shy about digital experimentation—a strategy that, so far, seems to have paid off, considering that the brand’s full-year digital ad…

The Atlantic Wire Is Building Its Audience By Inserting Itself Into Social News Conversations

News site plans to expand staff, original reporting

The Atlantic Wire defines news differently. It's not that news has changed radically in the age of digital disruption. But rather, it's the authority of who gets to decide what's news…

The New York Times Reinvents the Boring Banner Ad

Just don't call it 'native'

An obscure piece on The New York Times’ website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists…

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