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Topic: The Atlantic

Hayley Romer Promoted to Publisher of The Atlantic To lead print, digital sales

The Atlantic is announcing a leadership change today. Hayley Romer has been promoted to vp and publisher, leading ad efforts across its print and digital platforms. Romer has served as associate…

October 28, 2013, 12:02 AM EDT

Hot List: Adweek Editors Pick Print Finalists Front runners for the year's top magazines and newspapers

And now, presenting print finalists for this year's Adweek Hot List. Here, our editors have trimmed down their picks for the top magazines and newspapers based on factors including advertising…

October 13, 2013, 11:09 PM EDT

The Atlantic Rolls Out Education Vertical New section to cover education reform, technology in the classroom

The Atlantic's website has a new addition. An education-focused vertical—which promises to cover topics such as education reform and technology's impact on learning—went live Monday evening. Eleanor Barkhorn, a senior associate…

September 10, 2013, 7:30 AM EDT

Bloomberg LP Poaches Atlantic Media's Justin Smith To run global media business

Bloomberg LP has made another big raid on old media again, poaching Justin Smith from the Atlantic Media Co. to be global media CEO. Smith is the Atlantic Media president…

July 28, 2013, 10:56 PM EDT

If Publishers Fail to Self-Regulate Native Ads, FTC May Step In Problem of how to define

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t…

July 10, 2013, 7:08 AM EDT

The Atlantic Launches a Paid Product 'The Atlantic Weekly' bets on readers' willingness to pay for curation

For a 155-year-old print publication, The Atlantic has never been shy about digital experimentation—a strategy that, so far, seems to have paid off, considering that the brand’s full-year digital ad…

June 14, 2013, 1:47 PM EDT

The Atlantic Wire Is Building Its Audience By Inserting Itself Into Social News Conversations News site plans to expand staff, original reporting

The Atlantic Wire defines news differently. It's not that news has changed radically in the age of digital disruption. But rather, it's the authority of who gets to decide what's news…

May 31, 2013, 1:03 PM EDT

The New York Times Reinvents the Boring Banner Ad Just don't call it 'native'

An obscure piece on The New York Times’ website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists…

May 20, 2013, 9:55 PM EDT

The Atlantic to Promote Longreads' Long-form Journalism Content to be featured on magazine's sites

Longreads, the website that collects high-quality, long-form journalism and fiction, has signed its first deal with The Atlantic, an outlet already well known for its own long-form content. Beginning later this…

April 5, 2013, 7:00 AM EDT

Contently Wants to Help Brands Be Publishers Changes speak to growing pains of content marketing

Contently, a startup that helps brands find freelance writers, is rolling out a number of new features this week for brands that are pushing to communicate with consumers with stories…

March 25, 2013, 12:01 AM EDT

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