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Topic: The Atlantic Media Co.

The Wire Gets Folded Back Into The Atlantic

Company says the site's business strategy 'hasn't proven out'

Barely a year after The Atlantic Wire struck out on its own as The Wire, both the site and its staffers are getting folded back into TheAtlantic.com. In an email to…

The Atlantic Launches a Paid Product

'The Atlantic Weekly' bets on readers' willingness to pay for curation

For a 155-year-old print publication, The Atlantic has never been shy about digital experimentation—a strategy that, so far, seems to have paid off, considering that the brand’s full-year digital ad…

The Atlantic Redesigns With Bolder Look

The 155-year-old magazine debuts updated logo, layout

For the ninth time in its 155-year history, The Atlantic is getting a facelift. The magazine’s March issue will mark the debut of a redesign overseen by creative director Darhil…

National Journal Pivots

Boxed in, Beltway brand looks for larger audience

The Atlantic Media Co.’s National Journal Group has been focusing on retooling its pricey membership services for Beltway insiders in an intensifying battle with Bloomberg LP, Politico and The Economist…

Dinner with 'The Atlantic'

Magazine enlists boldfaced names to spread buzz

The Atlantic has gotten loads of attention on Twitter and Facebook for provocative cover stories lately (Lori Gottlieb’s “How to Land Your Kid in Therapy” and Kate Bolick’s “All the…

Atlantic Media Elevates Digital Chief

New role comes as company prepares for business site launch

The Atlantic Media Co. has given its top digital executive responsibility for corporate finance, signaling the importance it sees digital media playing in the company’s future. In his new role, announced…

Atlantic Media Eyes Expansion With New Hire

Andy Sareyan named president of National Journal Group

Having turned around The Atlantic, Atlantic Media Co. chairman David Bradley is bringing on Time Inc. and Meredith Corp. veteran Andy Sareyan to help grow its other major business, the…

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