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Topic: The Atlantic

The Atlantic Hires BuzzFeed Senior Political Writer McKay Coppins

Post-election shake-ups between media companies

McKay Coppins wrote the book on modern-day Republicans, literally. After creating nearly 700 posts for BuzzFeed since joining the site in early 2012—where he focused on the conservative reaction to news…

The Atlantic Takes Top Honors at National Magazine Awards

Here are your 2016 Ellie winners

Last night in New York, the American Society of Magazine Editors handed out this year's National Magazine Awards (also known as Ellies) to 18 different print and digital publications. The…

Apple's New Openness to Ad Blockers Threatens to Remove Publishers' Mobile Ads

Including premium branded content

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to ad-blocking technology on its massively popular…

The Atlantic Tries to Turn Native Inside Out, Beginning With the Biology of Porsche Drivers

Heart rate and breathing become works of art

The Atlantic’s creative marketing arm, Atlantic Re:think, recently overhauled its native ad strategy, introducing a new responsive, immersive and highly customizable platform for long-form branded content. Today, the publisher is…

The Wire Gets Folded Back Into The Atlantic

Company says the site's business strategy 'hasn't proven out'

Barely a year after The Atlantic Wire struck out on its own as The Wire, both the site and its staffers are getting folded back into TheAtlantic.com. In an email to…

Sneaky Facebook Study on Users' Emotions Draws Ire

Research 'may not have justified all of this anxiety,' study lead admits

If you use Facebook and found yourself momentarily feeling either better or worse in early 2012, an algorithm may have caused your shift in mood. And that's what has some…

The Atlantic Cities Relaunches as CityLab

New standalone site to feature more lifestyle content

The Atlantic Cities is finally all grown-up and heading out on its own—or getting its own URL, at least.   Following in the footsteps of sister property The Wire, the three-year-old…

LinkedIn Opens Ad Platform

Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

The Toast Is Generating Heat Online

Site is profitable after just 9 months

The Toast is singular among the ladyblogs. It is primarily a humor site with a heavy focus on the literary, pop culture and general nerdy content targeting young women. It…

A Candid Conversation With 5 Women Leaders of Advertising and Media

The triumphs and trials of smashing the ceiling

Two years ago, Anne-Marie Slaughter wrote a provocative essay in The Atlantic called "Why Women Still Can't Have It All." The piece, which sparked a national debate about the impossibilities…

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