Topic: athletes

Inside the Effort to Brand Tom Brady Funny memes, childhood photos and his own personal logo

You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been…

February 5, 2015, 12:47 PM EST

Nike's Scandal Woes Just a Numbers Game With billions invested in athletic endorsement deals, there's bound to be a few duds

Nike has a troubling knack for endorsing athletes prone to scandals, right? Not really. In fact, the brand’s troubles stem from its own success. “They just have the preponderance of athletes…

February 17, 2013, 4:16 PM EST