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Topic: Astrologer

Can A/B Testing Help Push Notifications Breakthrough With Brands in 2014? Infographic suggests how marketers can move the tactic forward

The Astrologer has been working with mobile vendor OtherLevels to optimize the horoscope app's push-notification marketing, putting together A/B split tests that have lifted click-throughs as much as 285 percent,…

December 26, 2013, 2:07 PM EST