Topic: AstraZeneca

Super Bowel 50? Some Viewers Cried Foul, but These 2 Poop Ads Got People Talking

AstraZeneca stands behind spot

During last night's broadcast of Super Bowl 50, the ads were filled with animals to warm our hearts, celebrities to make us laugh and ads about constipation and diarrhea to…

Two Talking Dead Fish Won the Top Pharma Advertising Prize at Cannes

P&G's Always also wins big at Lions Health, but not for 'Like a Girl'

CANNES, France—DigitasLBi won the U.S.'s first Grand Prix at the Cannes festival here this weekend by topping the Pharma portion of the Lions Health competition with an AstraZeneca campaign featuring…

Welcome to the New Face of Big Pharma

On eve of Obamacare, brands shift marketing from pill pusher to best friend

Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the…

Leo Burnett Wins Pfizer's Nexium

New over-the-counter version of drug coming out in 2014

Leo Burnett has won lead creative duties on Pfizer's planned over-the-counter version of Nexium. Leo Burnett's Chicago, London, Paris and Berlin offices all participated in a pitch for the OTC business,…