Topic: Associated Press

AP Tweets a Branded Story From Windex and BuzzFeed: Does Convoluted Ad Play Cross a Line?

My Big Fat Greek Wedding promo raises questions

Windex, in partnership with BuzzFeed and agency EnergyBBDO, created a sponsored listicle earlier this month to capitalize on the brand's connection to My Big Fat Greek Wedding 2. The sequel to the…

Associated Press Updates Social Media Guidelines

News organization publishes best practices for reporting on sensitive stories

The Associated Press announced an update to its social media guidelines, with a focus in part on potentially dangerous or sensitive stories, like the recent terrorist attack in Boston. "When there’s…

Twitter Launching 2-Step Verification in Response to AP Hack

High-profile hijackings prompt stepped-up security

Twitter is developing a two-step verification process to make it more difficult for hackers to access users' accounts, Wired reported. The new system is undergoing internal testing and may soon…

AP Twitter Account Hacked

Fabricated tweet claims President Obama injured in White House explosions

Around 1 p.m. today, hackers gained access to the AP's verified Twitter account and posted a fabricated tweet reading, "Breaking: Two Explosions in the White House and Barack Obama is…

AP Hires Mashable Exec to Build Digital Ad Strategy

Ken Detlet to expand ad sales team

The Associated Press hired former Mashable ad sales exec Ken Detlet to be its first vp of digital advertising strategy and sales as the news organization tries to augment its…

Associated Pushback on Twitter

AP rankles some with Samsung ads

The Associated Press this week is causing a stir by running ads for Samsung via the wire service's Twitter account. The ads—appearing in conjunction with the Consumer Electronics Show in…

Pepsi Looks to Sweeten Diet Brand

Tweaks formula ahead of major campaign

In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet…

Curated Content Gives Brands a Helping Hand

Marketers sate their social needs with repurposed news from outlets

Hungry for content to push out into social feeds, a growing number of marketers are adopting strategies that include repackaging articles from news sites on their own sites. For example, in…

Associated Press Sues Syndication Service

Claims 'video snacking' company Grab owes $3M

Online “video snacking” syndication company, Grab Networks, is suffering a case of indigestion over a $3 million bill from the Associated Press that’s been left unpaid for nearly two years,…