Topic: The Associated Press

AP Tweets a Branded Story From Windex and BuzzFeed: Does Convoluted Ad Play Cross a Line?

My Big Fat Greek Wedding promo raises questions

Windex, in partnership with BuzzFeed and agency EnergyBBDO, created a sponsored listicle earlier this month to capitalize on the brand's connection to My Big Fat Greek Wedding 2. The sequel to the…

U.S. Secretly Built Cuba's Twitter Clone to Spark Unrest, the AP Reports

Even tried to recruit Jack Dorsey

A Cuban Twitter clone that once counted tens of thousands of users on the small Communist island was actually a U.S. plot to manufacture dissent there, according to an Associated…

Associated Press Updates Social Media Guidelines

News organization publishes best practices for reporting on sensitive stories

The Associated Press announced an update to its social media guidelines, with a focus in part on potentially dangerous or sensitive stories, like the recent terrorist attack in Boston. "When there’s…

Associated Pushback on Twitter

AP rankles some with Samsung ads

The Associated Press this week is causing a stir by running ads for Samsung via the wire service's Twitter account. The ads—appearing in conjunction with the Consumer Electronics Show in…

Microsoft Gets 30 Brands to Run Windows 8 In-App Ads

20th Century Fox, Nissan running first campaigns

Microsoft may or may not be dropping upwards of $1 billion to promote its latest operating system Windows 8, and now the company’s announcing that 30 brands have agreed to…

AP to Distribute 'Hollywood Reporter,' 'Billboard' Content

News network to feature news, features from both titles

The Associated Press has struck a distribution deal with The Hollywood Reporter and Billboard (both owned by Adweek’s parent company, Prometheus Global Media) that will let AP customers access content…

Publishers Form NewsRight to License Content Online

Former ABC News president Westin named CEO

There’s no question that readers' appetite for news is more voracious than ever. But as news consumption migrates online, newspapers and other major news organizations are facing huge financial challenges…

AP Strikes Celeb Deal With Social Network WhoSay

Can starlets' tweets and AP content get along?

The Associated Press announced today an agreement with an unlikely partner: WhoSay, the celebrity-only social media platform you may not have heard of yet but have likely encountered. That’s because whenever…

AP Business Journalist Slams Newsroom Leadership

Management became 'negative and mean-spirited'

Janna Herron, who worked for the AP for more than five years, attacked the organization's leadership in a resignation email to her colleagues, saying that the wire service's business department,…

Digital Exec Bolts From the AP

Nick Ascheim was key to digital expansion plans

Nick Ascheim has bolted from the Associated Press, a little over a year after the news cooperative poached him from The New York Times. As general manager of AP Digital,…