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Topic: Asia

This Ink Made From Smokers' Lungs Increased Interest in Quitting by 500%

A morbidly effective campaign from BBDO Proximity Thailand

Here's one way to get a message to smokers: write it in ink made from their own diseased lungs. BBDO Proximity Thailand has produced a fascinating case study on its recent…

How Apple Became China's Most Coveted Luxury Brand

Lavish status symbols are giving way to the fusion of form and function

When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead,…

The New York Times Accidentally Invented a New Country, and the Internet's in Love

Visit scenic Kyrzbekistan!

Sometimes a mistake is so embarrassing, it cycles all the away around the shame circle and becomes kind of awesome. Today's case in point: Kyrzbekistan, a country accidentally invented by a…

People in Japan Are Making Tiny, Adorable Beds for Their Wallets and Purses

TV personality inspires odd way to 'recharge'

Here's an odd slice of weird from Japan. As seen on Japanese blogs, people are putting their purses and wallets into tiny beds before going to sleep themselves. The resulting pictures are…

Yahoo Japan's Awesome 50% Off Sale Leaves the Price the Same and Cuts the Product in Half

Left side of a suit, anyone?

Next time you see a sale online, be sure to read the details closely.  Yahoo Shopping's Japanese division is running hilarious ads promoting 50 percent off several items: suits, bicycles and…

It Looks Like Pizza Hut in Japan Is Now Totally Being Run by Cats

And they're understandably terrible at it

If there are two things that go together on the Internet like cats and pizza—it's cats and friggin' pizza!  The latest treat from Japan is a website announcing the grand opening of…

China’s BlueFocus Seeks to Expand Into U.S. as Profits Grow

Digitally focused holding company has ambitious goals

If you want to set up a new industry holding company today, it might look a lot like what BlueFocus chief Oscar Zhao is trying to build: a digitally focused…

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please

Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

The Bull-White House Will Create Ads for Corona Extra Overseas

Lands business after a pitch against larger shops

The Bull-White House has parlayed project work for Anheuser-Busch InBev into a shot at one of the brewer's biggest brands. A-B InBev has hired the New York shop to lead advertising…

Ad Agency Creates Jewelry Meant to Combat Sexual Assault

But does it normalize rape as a fact of life?

When JWT Singapore was tapped by the Association of Women for Action and Research (Aware) to create an educational campaign about date rape, the agency decided to go in a…

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