Topic: Asia
Gape in awe at these impressive "Windows 8 Training Camp" videos that dramatize product benefits through the goofiest of competitions. In "Makeup," three women have 10 seconds to apply cosmetics,…
Triumph, a marvelously named Swiss-owned women’s clothier in Japan, has unveiled its annual concept bra, which might just be the first economics-themed lingerie. The Abenomics Bra, named after Prime Minister…
Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…
Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has resulted…
BBH interns in Singapore are trying to fight back against antisocial smartphone dependency and the alienation of digital culture. Their weapon? A Social Rehab Toolkit, which includes note cards to…
It’s being praised as one of the most effective anti-smoking ads ever, which is especially impressive considering it required little more than a few pieces of paper and two kids.…
This Chinese New Year-themed spot, which fits bowls of rice into its story line, packs more punch than most of the bikini- and effects-driven Super Bowl commercials that have been…
Michael McLaren, the CEO and chairman of McCann Worldgroup Japan, is rejoining the company’s New York operations in the new role of president, MRM East and chief client solutions director. In…
Like it or not, there's life in the undead yet. Zombies are refusing to go quietly in pop culture, and so, of course, the same is true in advertising. In this…
As Coca-Cola marks its 125th year in business, celebratory can designs seem to be popping up all over the place. In addition to the new Diet Coke look rolling out…
