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Topic: Asia

This Motorcycle Helmet Detects Crashes and Instantly Reports the Rider's Location

Another invention from BBDO Bangkok

In Thailand, 80 percent of people killed in road accidents are riding motorcycles. Now, one agency hopes its new invention could literally mean the difference between life and death.  The "Helpmet"…

Chinese Version of The Force Awakens Poster Noticeably Downplays the Only Black Actor

And removes Chewbacca completely

Sure, there are a lot of different ways to splice together a Star Wars poster, but minimizing the movie's only black star seems an odd choice. Twitter user and producer Guy…

Singapore Retailer Apologizes for Writing 'Rape Us Now' on Black Friday Site

Brand 'didn't mean it to be offensive'

It should be obvious that no brand should consider posting anything resembling a rape joke, but that's what Singapore-based fashion brand SuperGurl did—and, of course, has since apologized for. The brand's…

Here Are Some of the World's Best Ads You Might Have Missed in 2015

Fun finds from this year's Epica Awards

Even if you feel bombarded by ads every day, you've probably missed quite a few of the better ones that never quite reached a global audience. This past week, I was…

5 Reasons a Job in Asia Will Propel Your Creative Career Forward

Gaining hugely marketable insights

As clients and agencies increasingly look overseas to Asia for growth opportunities, smaller and midsize outfits like kbs+ are setting up offices in China, Singapore and beyond, challenging larger agencies…

5 Brilliantly Faked Viral Ads That People Still Keep Thinking Are Real

Years later, they're still getting passed around

Sometimes even the smartest people you know can share something fake in social media, and correcting them is one of the few joys of being an ad geek.  We've compiled some…

Global Brands Are Getting More Digital Ad Measurements

Nielsen extends ratings system to Asia

Interactive marketers working for global companies in parts of Asia can finally compare their work to colleagues in other regions in an apples-to-apples fashion. Well, that is, if they are…

This Ink Made From Smokers' Lungs Increased Interest in Quitting by 500%

A morbidly effective campaign from BBDO Proximity Thailand

Here's one way to get a message to smokers: write it in ink made from their own diseased lungs. BBDO Proximity Thailand has produced a fascinating case study on its recent…

How Apple Became China's Most Coveted Luxury Brand

Lavish status symbols are giving way to the fusion of form and function

When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead,…

The New York Times Accidentally Invented a New Country, and the Internet's in Love

Visit scenic Kyrzbekistan!

Sometimes a mistake is so embarrassing, it cycles all the away around the shame circle and becomes kind of awesome. Today's case in point: Kyrzbekistan, a country accidentally invented by a…

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