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Topic: Arnold

Here's Why Agencies Are Hiring Top Execs at Such a Blistering Pace

Hungry for modern talent, growth and fresh ideas

Even in an industry increasingly defined by change, advertising agencies this year are making high-level moves at a blistering pace.  In the first six weeks of 2015, some 14 shops have…

Accounts in Review: KFC Leaves FCB After a Decade-Long Run

Acer finds a global shop and Elevate hires MDC's Assembly

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden…

Papa John's Picks a New Agency to Help It Go Global

Initiative will handle media planning, digital efforts

Initiative has landed Papa John's International's media business, replacing Zimmerman Advertising, Fort Lauderdale, on an account that spends about $130 million in measured media. The New York shop is charged…

Accounts in Review: Axe Goes Off Roster for Big Global Assignment

Finalists emerge in CarMax's media search

Unilever went outside the family in its selection of 72andSunny to refresh Axe's global strategic positioning. The agency hasn't worked for Unilever before but pitched ideas that Axe's marketing leaders…

Accounts in Review: Unilever Launches Massive Media Review While Ameriprise Briefs Finalists

Miracle-Gro makes a cut, Extended Stay America stays put

Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster…

Hershey Will Add to Its Roster of Creative Agencies

Ready to expand beyond Arnold, Havas

The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide. The confectionery giant is in the early stages of meeting with agencies, confirmed Anna…

How Havas Worldwide Won the Edible Arrangements Account Without a Pitch

A former client and some solid project work made an RFP unnecessary

Score one for leveraging past relationships. In 2010, when Havas Worldwide CEO Andrew Benett was CEO of sister shop Arnold, that agency pitched and won CVS' creative account. The retailer's chief…

Ad of the Day: NBA Celebrates Its History With Audio of Dr. King's 'I Have a Dream' Speech

Spot is artful and inspiring, but will have its critics

In its first work for the NBA, new lead creative agency Translation uses the Rev. Martin Luther King Jr.'s words to powerful effect. Excerpts from King's "I Have a Dream" speech…

Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts

And Pandora jewelry taps Grey to lead creative efforts

The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus…

It's a Busy New Year Already for Agency Leadership Changes

First TBWA, then Arnold and now JWT and Y&R

'Tis the season to make top management changes. A day after TBWA named a new head of its New York office and Arnold hired a new chief strategist, JWT has elevated…

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