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Topic: Arnold

Doner Reclaims ADT's Creative Business Reunion comes 8 months after the company hired Arnold

New chief marketing officer Jerri DeVard has taken the reins at ADT and hit the rewind button: she has moved the security mammoth back to Doner, eight months after the…

June 13, 2014, 4:36 PM EDT

Bartle Bogle Hegarty Adds New Chief Global Growth Officer Michael Densmore joins from McKinney next week

Bartle Bogle Hegarty has cast a new role at the agency with an executive from McKinney.   Michael Densmore, chief marketing officer at McKinney, will become the chief global growth officer…

May 21, 2014, 2:30 PM EDT

Havas Posts 3% Gain in Organic Growth N.A. helped in recovery from year-earlier period

Thanks to improved results in North America and strong performance in high-growth countries, Havas said first-quarter revenue rose to $542 million, with a 3 percent increase in organic growth. That…

May 6, 2014, 1:51 PM EDT

Ad of the Day: Progressive's Baby Man Is About to Spit Up in Your Facebook Feed New character is designed for site's Premium Video Ads

Look out, Flo. There's a new babe in town. Actually, make that baby. Progressive Insurance is changing things up with a new campaign from Arnold featuring a wise-cracking man-child character and…

May 6, 2014, 8:44 AM EDT

Arnold New York’s Chief Creative Officer Leaves to Start Own Agency New York office will no longer have a CCO

Following today's departure of chief creative officer Aaron Griffiths, the New York office of Arnold will no longer have a CCO.  The New York team will be lead by global creative…

April 25, 2014, 10:03 AM EDT

Milk-Bone Gets Into the Teeth Brushing Business Arnold rolls out new ads for Brushing Chews

Arnold's new campaign for Milk-Bone Brushing Chews features an everyman-type named Ted and his dog, Rudy. The duo appears in a series of online videos and a TV ad that illustrate…

April 16, 2014, 5:33 PM EDT

Creative Review Shortlists Are No Longer All That Short Finalists face longer odds with up to 5 competitors

Traditionally, a finalist in a creative review has had to beat just a couple of other shops to get the business. Recently, though, the odds of winning have gotten much…

April 13, 2014, 9:08 PM EDT

Busy Day for JWT as Lynn Power Takes Leadership Role Ex-Arnold president joins amid Peter Sherman's exit

JWT, amid the exit of North American CEO Peter Sherman, is expanding its leadership team in New York. Lynn Power, former president of Arnold in New York, is joining the WPP…

March 31, 2014, 7:47 PM EDT

BBDO Wins CVS Replaces Arnold, which pulled out of review

BBDO continues its new business streak, winning creative duties for CVS Caremark after prevailing in the Wells Fargo pitch last week. CVS' media spending last year was $115 million. The decision ends…

March 19, 2014, 12:29 PM EDT

Incumbents Rule in Media Pitches for Mercedes and Brand USA But not so in CVS' creative search

For once, it was a good week for incumbents in account reviews—at least among media agencies. PHD, the media agency for Mercedes-Benz USA since 1999, retained its assignment, with annual media…

March 7, 2014, 1:42 PM EST

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