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Topic: Arnold

Pam Hamlin Replaces LePlae as Global Chief of Arnold LePlae leaves the agency after 15 months

That was fast. Eleven months after taking the reins of Arnold as CEO and 15 months after he joined the agency as global president, Robert LePlae is out. Succeeding him as…

December 11, 2013, 5:26 PM EST

Grey London Wins Volvo Creative Pitch Agency creating a dedicated unit to manage the business

The London office of Grey has been named the new global creative lead on Volvo after a review that began in June. The automaker considered six agencies before narrowing its list to…

December 2, 2013, 2:37 PM EST

Robert De Niro Is the World's Most Obnoxious Moviegoer in This Bank Ad Don't take him to a Robert De Niro marathon

Santander Bank is sparing no expense in its U.S. rebrand from Sovereign Bank. The company is reportedly spending $200 million on a rebranding campaign for signs, new furniture and carpeting…

November 6, 2013, 10:23 AM EST

Hotels.com Picks Crispin for Its Creative Account Winner succeeds Y&R as lead creative agency

Hotels.com is shifting its creative business to Crispin Porter + Bogusky, the agency has confirmed. The online travel site's media spending totals about $40 million annually. The decision came after a review…

October 29, 2013, 10:56 AM EDT

Deutsch LA's Pete Favat Discusses Making Ads and What Keeps Him Up at Night Also, the career he’d have if not advertising

Specs Who Pete Favat Age 52 New gig Chief creative officer, Deutsch LA Old gig CCO, Arnold How has your perception of your new employer changed in the past few years? The thing I always loved about…

October 20, 2013, 10:39 PM EDT

Ogilvy & Mather N.Y. Wins Comcast Business Berlin Cameron previously handled

Ogilvy & Mather New York has won the creative advertising for Comcast Business, after a review involving agencies like Goodby, Silverstein & Partners, Leo Burnett and Arnold, a Comcast rep…

October 9, 2013, 11:39 AM EDT

Arnold Wins ADT's Creative Business [Updated] SapientNitro takes digital and MediaCom will handle media

Arnold is ADT's new lead creative agency, joining MediaCom as new key players on the home security giant's roster of shops, ADT has confirmed. Arnold, pitching out of its Boston office,…

October 9, 2013, 11:11 AM EDT

McCann, UM Win Lockheed Martin Beat finalists Arnold, Doremus

Lockheed Martin tapped McCann Erickson in New York and Interpublic sibling UM to handle global advertising and media responsibilities, sources said. Last year, Lockheed Martin spent nearly $4 million in measured…

October 8, 2013, 10:57 AM EDT

3 Shops Vie for Hotels.com's Business Winner will succeed Young & Rubicam as lead creative agency

Three shops are preparing final presentations in their bids to replace Young & Rubicam as lead creative agency for Hotels.com. Sources identified the finalists as Crispin Porter + Bogusky in Boulder,…

September 25, 2013, 12:43 PM EDT

Arnold Lieutenants Take Broader Roles Paul Nelson, Elliott Seaborn become managing directors

Paul Nelson and Elliott Seaborn have been promoted to managing directors at the Boston headquarters of Arnold. Previously, Nelson and Seaborn were managing partners, heads of marketing for the office. The…

September 19, 2013, 1:29 PM EDT

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