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Topic: Arnold

Hershey Will Add to Its Roster of Creative Agencies Ready to expand beyond Arnold, Havas

The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide. The confectionery giant is in the early stages of meeting with agencies, confirmed Anna…

January 23, 2015, 3:33 PM EST

How Havas Worldwide Won the Edible Arrangements Account Without a Pitch A former client and some solid project work made an RFP unnecessary

Score one for leveraging past relationships. In 2010, when Havas Worldwide CEO Andrew Benett was CEO of sister shop Arnold, that agency pitched and won CVS' creative account. The retailer's chief…

January 22, 2015, 12:54 PM EST

Ad of the Day: NBA Celebrates Its History With Audio of Dr. King's 'I Have a Dream' Speech Spot is artful and inspiring, but will have its critics

In its first work for the NBA, new lead creative agency Translation uses the Rev. Martin Luther King Jr.'s words to powerful effect. Excerpts from King's "I Have a Dream" speech…

January 16, 2015, 7:13 AM EST

Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts And Pandora jewelry taps Grey to lead creative efforts

The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus…

January 9, 2015, 2:01 PM EST

It's a Busy New Year Already for Agency Leadership Changes First TBWA, then Arnold and now JWT and Y&R

'Tis the season to make top management changes. A day after TBWA named a new head of its New York office and Arnold hired a new chief strategist, JWT has elevated…

January 6, 2015, 10:30 AM EST

Accounts in Review: Phew! What a Busy 10 Days 5 marketers hire new shops in the run-up to the holiday

When it rains, it pours. Five marketers have hired new shops for creative and media accounts in the past 10 days, starting with Johnsonville Sausage, Johnnie Walker and Golden Corral…

December 26, 2014, 11:27 AM EST

Sprint Finally Says Yes, Deutsch L.A. Is Our New Lead Agency Telco spends $450 million annually on broadcast ads

As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually. The news from the nation's No. 3 telecommunications company…

December 23, 2014, 6:03 PM EST

The Ultimate Rebranding: How a Veteran Creative Shifted Genders Mid-Career Arnold's Chris Edwards discusses his awesomely titled memoir, Balls

Despite all their turnover and relentless pursuit of revenue, ad agencies often end up feeling like big families. And announcing any sort of life change to your family, especially a…

November 20, 2014, 11:47 AM EST

Sprint Zeroes In on an Agency for Broadcast Ads Deutsch L.A. in talks to help the brand battle AT&T, Verizon

Sprint is close to naming a new agency to create broadcast ads at a crucial time in the company's history. Deutsch L.A. is in advanced negotiations to handle the assignment, which…

November 13, 2014, 12:18 PM EST

CenturyLink Taps a New Lead Agency to Build Brand Awareness Telecom firm spends $100 million on media annually

Regional telecommunications player CenturyLink has found a new lead agency for its consumer business. The Boston office of Arnold has landed the company's creative account after a review, and the brand's…

November 12, 2014, 11:10 AM EST

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