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Topic: Arnold

The Ultimate Rebranding: How a Veteran Creative Shifted Genders Mid-Career Arnold's Chris Edwards discusses his awesomely titled memoir, Balls

Despite all their turnover and relentless pursuit of revenue, ad agencies often end up feeling like big families. And announcing any sort of life change to your family, especially a…

November 20, 2014, 11:47 AM EST

The World's Biggest Dandy Wants to Teach You All About PUR Water Arthur Tweedie isn't just full of hot air

Arnold has enlisted a Chris McDonald (circa Thelma and Louise) doppelganger to tout the taste of water filtered with PUR. The new spots feature Arthur Tweedie, a self-proclaimed water critic, and…

August 22, 2014, 3:32 PM EDT

Robert De Niro Is the World's Most Obnoxious Moviegoer in This Bank Ad Don't take him to a Robert De Niro marathon

Santander Bank is sparing no expense in its U.S. rebrand from Sovereign Bank. The company is reportedly spending $200 million on a rebranding campaign for signs, new furniture and carpeting…

November 6, 2013, 10:23 AM EST

Flo Can't Be Your Wife, but Your Wife Can Be Flo, in Progressive's Odd Little Ad Fantasy Superstore at home

Do you wish your wife were more like Flo, the ever-peppy, white-aproned saleswoman for Progressive Insurance? Do you wish your home were more like the Superstore, the white-walled setting of…

August 29, 2013, 11:58 AM EDT

Biker Bee and Friends Swarm a City in Jack Daniel's Tennessee Honey Ad In search of a bottle

The Jack Daniel's biker bee is back in this new spot from Arnold in Boston, and this time he brought a whole swarm of friends to tear through a weirdly…

July 2, 2013, 2:01 PM EDT

McDonald's Hmong Billboard in St. Paul Gets Lost in Translation Native speakers question the copy

Always on the lookout for fresh arteries to clog, McDonald's has begun advertising in Hmong on billboards in St. Paul, Minn., which has more Hmong people—tens of thousands—than any other…

September 4, 2012, 9:04 AM EDT

Jack Daniel's Is Back With More Patriotic Posters Another independence project from Arnold

Jack Daniel's loves Independence Day. Last July, the whiskey brand built a campaign around letterpress printing, employing Yee-Haw Industries to create a bunch of patriotic posters and chronicled the process…

July 3, 2012, 2:18 PM EDT

Carnival Cruise Lines Makes a Splash With Clever Out-of-Home Ads Slide into this fire-escape execution

Carnival Cruise Lines is no fish out of water when it comes to advertising on land. Check out the clever out-of-home work it's been doing lately, courtesy of ad agency…

June 1, 2012, 2:44 PM EDT

Ex-Smokers Fight for Dignity in CDC's Brutal New Anti-Smoking Ads Transcendent work from Arnold

The Centers for Disease Control and Prevention takes an unfiltered and unflinching approach in "Tips From Former Smokers," an immensely powerful and in some ways transcendent new $54 million multimedia…

March 19, 2012, 9:17 AM EDT

For the Love of God, Don't Lose Everything, Says Carbonite An ominous warning at a wedding

Here's some new work from Arnold for Carbonite. No, not the stuff Han Solo was encased in on Darth Vader's orders—the online data backup company. The 60-second spot takes place…

February 20, 2012, 7:32 AM EST

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