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Topic: Arnold

Jack Daniel's Puts the Townspeople of Lynchburg Front and Center in Its New Ads

Town of 600 has plenty of colorful characters

If you don't know jack about the townsfolk of Lynchburg, Tenn., that's about to change. Lynchburg's most famous resident, Brown-Forman brand Jack Daniel's, puts the spotlight on some of its less-renowned…

Flo? Whoa! Progressive's Icon Swaps Her Apron for Attitude in Motorcycle Insurance Ads

Stephanie Courtney like you've never seen her

Like a true nature's child, Flo was born to be wild. Or something. Progressive's iconic ad character, played by Stephanie Courtney, revs up the va-va-vroom in this tongue-in-cheek motorcycle-themed print campaign…

Hershey's Just Made a Father-Daughter Ad That's One of the Year's Sweetest

Arnold debuts 'Hello happy' line

Two-dimensional characters are usually dreaded in advertising, but one very thinly drawn character works perfectly in this sweet new commercial by Arnold for Hershey's. The ad tells the story of Scarlett,…

Jack Daniel's Toasts Frank Sinatra on Instagram, and Hopes You Will Too

Social contest for singer's centennial

Start spreadin' the news. The next round of Jack is on Frank. Jack Daniel's celebrates the 100th birthday of its most famous fan, Frank Sinatra—who passed away 17 years ago, and…

The Ultimate Rebranding: How a Veteran Creative Shifted Genders Mid-Career

Arnold's Chris Edwards discusses his awesomely titled memoir, Balls

Despite all their turnover and relentless pursuit of revenue, ad agencies often end up feeling like big families. And announcing any sort of life change to your family, especially a…

The World's Biggest Dandy Wants to Teach You All About PUR Water

Arthur Tweedie isn't just full of hot air

Arnold has enlisted a Chris McDonald (circa Thelma and Louise) doppelganger to tout the taste of water filtered with PUR. The new spots feature Arthur Tweedie, a self-proclaimed water critic, and…

Robert De Niro Is the World's Most Obnoxious Moviegoer in This Bank Ad

Don't take him to a Robert De Niro marathon

Santander Bank is sparing no expense in its U.S. rebrand from Sovereign Bank. The company is reportedly spending $200 million on a rebranding campaign for signs, new furniture and carpeting…

Flo Can't Be Your Wife, but Your Wife Can Be Flo, in Progressive's Odd Little Ad Fantasy

Superstore at home

Do you wish your wife were more like Flo, the ever-peppy, white-aproned saleswoman for Progressive Insurance? Do you wish your home were more like the Superstore, the white-walled setting of…

Biker Bee and Friends Swarm a City in Jack Daniel's Tennessee Honey Ad

In search of a bottle

The Jack Daniel's biker bee is back in this new spot from Arnold in Boston, and this time he brought a whole swarm of friends to tear through a weirdly…

McDonald's Hmong Billboard in St. Paul Gets Lost in Translation

Native speakers question the copy

Always on the lookout for fresh arteries to clog, McDonald's has begun advertising in Hmong on billboards in St. Paul, Minn., which has more Hmong people—tens of thousands—than any other…

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