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Topic: Arnold

How Jack Daniel's Searched All Over the Country for the Best Bar Stories Inside Arnold's rich new website

IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable…

September 16, 2014, 2:42 PM EDT

The World's Biggest Dandy Wants to Teach You All About PUR Water Arthur Tweedie isn't just full of hot air

Arnold has enlisted a Chris McDonald (circa Thelma and Louise) doppelganger to tout the taste of water filtered with PUR. The new spots feature Arthur Tweedie, a self-proclaimed water critic, and…

August 22, 2014, 3:32 PM EDT

Arnold N.Y.'s New President Is a Seasoned Account Man Peter Grossman starts next week

 Before venturing into digital startups, Peter Grossman, Arnold's new president in New York, spent more than a decade in account management at JWT. Peter Grossman Grossman worked at JWT from 1997…

July 17, 2014, 5:13 PM EDT

American Eagle Outfitters Hires a New Agency Translation succeeds Arnold as creative lead

American Eagle Outfitters has shifted its creative business to Translation.  The New York agency will lead creative development for the AEO brand in the US and Canada, with a particular focus…

June 27, 2014, 4:24 PM EDT

7 Agencies Chase Infiniti's Global Account Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

June 26, 2014, 4:58 PM EDT

Doner Reclaims ADT's Creative Business Reunion comes 8 months after the company hired Arnold

New chief marketing officer Jerri DeVard has taken the reins at ADT and hit the rewind button: she has moved the security mammoth back to Doner, eight months after the…

June 13, 2014, 4:36 PM EDT

Bartle Bogle Hegarty Adds New Chief Global Growth Officer Michael Densmore joins from McKinney next week

Bartle Bogle Hegarty has cast a new role at the agency with an executive from McKinney.   Michael Densmore, chief marketing officer at McKinney, will become the chief global growth officer…

May 21, 2014, 2:30 PM EDT

Havas Posts 3% Gain in Organic Growth N.A. helped in recovery from year-earlier period

Thanks to improved results in North America and strong performance in high-growth countries, Havas said first-quarter revenue rose to $542 million, with a 3 percent increase in organic growth. That…

May 6, 2014, 1:51 PM EDT

Ad of the Day: Progressive's Baby Man Is About to Spit Up in Your Facebook Feed New character is designed for site's Premium Video Ads

Look out, Flo. There's a new babe in town. Actually, make that baby. Progressive Insurance is changing things up with a new campaign from Arnold featuring a wise-cracking man-child character and…

May 6, 2014, 8:44 AM EDT

Arnold New York’s Chief Creative Officer Leaves to Start Own Agency New York office will no longer have a CCO

Following today's departure of chief creative officer Aaron Griffiths, the New York office of Arnold will no longer have a CCO.  The New York team will be lead by global creative…

April 25, 2014, 10:03 AM EDT

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