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Topic: Arnold

The Ultimate Rebranding: How a Veteran Creative Shifted Genders Mid-Career Arnold's Chris Edwards discusses his awesomely titled memoir, Balls

Despite all their turnover and relentless pursuit of revenue, ad agencies often end up feeling like big families. And announcing any sort of life change to your family, especially a…

November 20, 2014, 11:47 AM EST

Sprint Zeroes In on an Agency for Broadcast Ads Deutsch L.A. in talks to help the brand battle AT&T, Verizon

Sprint is close to naming a new agency to create broadcast ads at a crucial time in the company's history. Deutsch L.A. is in advanced negotiations to handle the assignment, which…

November 13, 2014, 12:18 PM EST

CenturyLink Taps a New Lead Agency to Build Brand Awareness Telecom firm spends $100 million on media annually

Regional telecommunications player CenturyLink has found a new lead agency for its consumer business. The Boston office of Arnold has landed the company's creative account after a review, and the brand's…

November 12, 2014, 11:10 AM EST

Bolloré Group Makes Offer to Take Majority Control of Havas Group Proposal would increase its stake from 36 percent

Bolloré Group, already a dominant shareholder of Havas Group, now wants to take majority control. In a brief conference call today, Havas Group confirmed that Bolloré had made an offer that…

October 17, 2014, 1:11 PM EDT

Sprint Narrows Broadcast Search to Final Two Agencies $450M in TV ads at stake

Two agencies have reached the final stage of Sprint's broadcast creative review. Sources identified them as Arnold in Boston and Deutsch L.A. in Marina del Rey, Calif. Each shop will meet…

October 15, 2014, 4:06 PM EDT

Sprint Down to 5 in Creative Search Final contenders' meeting next week in $450 million review

The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last…

October 3, 2014, 5:07 PM EDT

Arnold Starts Hispanic Marketing Practice Makes it part of the agency rather than a separate unit

Arnold is adding Hispanic marketing capabilities with the hiring of three executives from Bravo, the Hispanic marketing unit of WPP Group's Young & Rubicam Brands. Leading the new cross-cultural practice are…

September 26, 2014, 10:28 AM EDT

How Jack Daniel's Searched All Over the Country for the Best Bar Stories Inside Arnold's rich new website

IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable…

September 16, 2014, 2:42 PM EDT

The World's Biggest Dandy Wants to Teach You All About PUR Water Arthur Tweedie isn't just full of hot air

Arnold has enlisted a Chris McDonald (circa Thelma and Louise) doppelganger to tout the taste of water filtered with PUR. The new spots feature Arthur Tweedie, a self-proclaimed water critic, and…

August 22, 2014, 3:32 PM EDT

Arnold N.Y.'s New President Is a Seasoned Account Man Peter Grossman starts next week

 Before venturing into digital startups, Peter Grossman, Arnold's new president in New York, spent more than a decade in account management at JWT. Peter Grossman Grossman worked at JWT from 1997…

July 17, 2014, 5:13 PM EDT

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