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Topic: Arnold

Ad of the Day: Homebuyers Start Turning Into Their Parents in Progressive's New Ads

Look who's grown up

Some serious Mommy and Daddy issues are amusingly on display in Arnold Worldwide's latest campaign for Progressive insurance. Homebuyers assume the most annoying traits of their parents in the ads, based…

Jack Daniel's Puts the Townspeople of Lynchburg Front and Center in Its New Ads

Town of 600 has plenty of colorful characters

If you don't know jack about the townsfolk of Lynchburg, Tenn., that's about to change. Lynchburg's most famous resident, Brown-Forman brand Jack Daniel's, puts the spotlight on some of its less-renowned…

Flo? Whoa! Progressive's Icon Swaps Her Apron for Attitude in Motorcycle Insurance Ads

Stephanie Courtney like you've never seen her

Like a true nature's child, Flo was born to be wild. Or something. Progressive's iconic ad character, played by Stephanie Courtney, revs up the va-va-vroom in this tongue-in-cheek motorcycle-themed print campaign…

Ad of the Day: Meet Irritabelle, Your Irritable Bowel Sidekick, in Campy Ads for Viberzi

Actress Ilana Becker tells us why she loves the character

Take a bowel, Ilana Becker! The actress and comedian tells Adweek that portraying "Irritabelle," the personification of a stomach ache with diarrhea, in campy ads for IBS-D (Irritable Bowel Syndrome With Diarrhea) medication…

Ad of the Day: Paul Giamatti Battles a Family of Movie Buffs in His First Ads Ever

How CenturyLink makes you feel like a 'Hollywood Insider'

Acclaimed actor Paul Giamatti makes his on-screen commercial acting debut—and jousts with a family of know-it-all movie and TV buffs—in CenturyLink's amusing "Hollywood Insider" campaign from Arnold Worldwide. Known for his…

Hershey's Just Made a Father-Daughter Ad That's One of the Year's Sweetest

Arnold debuts 'Hello happy' line

Two-dimensional characters are usually dreaded in advertising, but one very thinly drawn character works perfectly in this sweet new commercial by Arnold for Hershey's. The ad tells the story of Scarlett,…

Ad of the Day: These Lovely Solar Ads Trace the Long and Winding Road of Fossil Fuels

Arnold embraces stop-motion in SolarCity campaign

A new kind of creative energy powers Arnold Worldwide's latest ads for SolarCity. For the time being, the agency has pulled the plug on its bizarre campaign starring bird-faced Egyptian sun…

Jack Daniel's Toasts Frank Sinatra on Instagram, and Hopes You Will Too

Social contest for singer's centennial

Start spreadin' the news. The next round of Jack is on Frank. Jack Daniel's celebrates the 100th birthday of its most famous fan, Frank Sinatra—who passed away 17 years ago, and…

New Balance Is Now More Than Just a Sneaker Maker

New campaign positions brand as athletics company

New Balance wants to be known for more than its sneakers, and it has tapped 17 athletes to help make that happen. The Boston-based brand has evolved into a full-blown…

Leo Burnett Wins Pitch for Marshalls' Creative Account

Retailer spends $95 million in media annually

Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls'…

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