Topic: Ark Advisors
The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, Cepacol…
Amid mergers on both the marketer and agency side, Digitas has added NYSE Euronext as a client. The assignment, which came after a review, encompasses both creative and media responsibilities. In its…
Bacardi has narrowed the list of contenders in its U.S. media review to four, according to sources. Sources identified the shops as Mindshare, TargetCast, Horizon Media and the incumbent, KSL Media.…
The request for proposals that Bacardi USA distributed to interested agencies in the company’s U.S. media review is due back in the next few weeks, according to sources. Yes, Bacardi’s review…
Coty has entered the final stages of a review of its public relations business in Canada, with a trio of agencies vying for the account. The assignment includes social media responsibilities…
Talk about a timely search. Amid the thick of cold season, Reckitt Benckiser is seeking an agency to create digital ads for three of its cough, cold and flu brands. Sources…
NYSE Euronext has entered the final stage of a creative and media review that marks the end of Havas Worldwide's tenure on the business. The New York office of Havas, formerly Euro…
Talk about a lengthy process. Sun Life Financial's advertising review began in the spring, shifted to agency presentations this summer and now has finally ended, with the selection of Doremus. The…
Sun Life Financial has briefed the finalists for its creative and media business, with final presentations slated for next month. Sources identified the contenders as Doremus, Connelly Partners and Allen &…
That was fast. Shortly after final presentations late last week, American Eagle Outfitters has selected the team of Arnold and MediaCom to handle its global business, according to sources. Account revenue…
