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Topic: Ark Advisors

Here Are the 7 Agencies That Priceline Is Considering for Its Creative Account

Incumbent Butler, Shine exits after 8+ years

Butler, Shine, Stern & Partners' long tenure on Priceline.com has ended. The travel site is in the midst of a creative review, and after initially participating in the process, Butler, Shine has…

Accounts in Review: SunTrust Hires a New Lead Shop

There are some creative searches going on, too

Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below identifies…

Priceline 'Negotiators' Put Creative Up for Review

William Shatner-hawked travel site spends more than $40 million in media annually

Priceline.com's creative business is up for review, the company has confirmed. Ark Advisors in New York is the consultancy hired to run the process. Ark could not immediately be reached, but…

Lincoln Financial Eyes 3 Finalists for Its Creative Account

Media spending totaled $25 million last year

Lincoln Financial Group is in the late stages of a creative search. The company, which last year spent about $25 million in media, is weighing three finalists for its creative account,…

TBWA\Chiat\Day N.Y. Just Won Its Fourth Account in 2 Months

Adds Hearts on Fire after review

Continuing its first quarter winning streak, the New York office of TBWA\Chiat\Day today picked up global creative responsibilities for Hearts on Fire diamond jewelry. Account revenue is estimated at $1 million. The…

A Diamond Jeweler Searches for Its First Lead Agency

Hearts on Fire considering 3 finalists

A diamond jewelry company's search for its first lead agency is down to a select few. Hearts on Fire has briefed three finalists in a review of its creative business, which…

Accounts in Review: NBA, Brown-Forman Pick Finalists

Selections expected shortly in Sprint, New York Lottery

It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the…

Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up

JCPenney, Outback Steakhouse parent Bloomin' Brands seek media agencies

Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new…

OppenheimerFunds' Search for an Agency Takes an Unusual Turn

Marketer calls off final pitches to focus on one finalist

A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources. Why? Because three weeks ago Oppenheimer executives saw something…

Accounts in Review: A-B InBev, Tiffany Complete Media Searches

Infiniti, meanwhile, lingers for another week

Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its…

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