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Topic: Argentina

Saatchi & Saatchi Finally Fills Its Worldwide Creative Director Role

Position had been open since 2008

For the first time in six years, Saatchi & Saatchi has a worldwide creative director. Pablo Del Campo, cd for the agency's Latin American region since 2007, has assumed the global…

Ad of the Day: BGH

Exhibitionism gives way to sadism in the air-conditioning company's latest distressing spot

It is summer in Argentina, and there is a man staring out his window at you. The heat has gone to his head. Miserable 90-degree days transform him from harmless curmudgeon…

The Spot: The Bottle Boy

Andes beer uses over-the-top melodrama to pitch basic innovation

IDEA: What's the point of a wide-mouth bottle? It makes beer easier to drink. But that's … kind of boring. Couldn't someone think of a more exciting purpose for it,…

Ad of the Day: Staples

There are better ways to spruce up your office than screensaving it into shape

Office-supply ads in the U.S. aren't generally known for their subtle wit. In Argentina, it's another story. A new Staples spot from David, the Ogilvy & Mather-owned ad agency that…

Ad of the Day: Norte Beer

Brewer helps keep those incriminating photos from getting back to your girlfriend

Ever log into Facebook only to see that your friends have tagged you in photos that couldn't have been taken at a worse time? In Argentina, a beer brand wants…

Ad of the Day: Volkswagen

Caught in a duel for a parking spot? You'll want to be the guy in the VW Tiguan

Cool new things sometimes don't get the advertising they deserve. A nifty innovation's nifty innovativeness is enough, the thinking often goes—just show the thing in action, and let the viewer…

Ad of the Day: Nike

W+K goes local for Copa America

Wieden + Kennedy Amsterdam’s “Write the Future” campaign for Nike, which ran during the 2010 World Cup, has been more or less celebrated to death. Yesterday, the shop put out…

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