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Topic: Argentina

Coca-Cola Is Now Printing Cans and Bottles in Braille for Blind People

Separate campaigns from Mexico and Argentina

Two new campaigns from Coca-Cola feature cans and bottles printed in braille, so blind people can read them. In Mexico, ad agency Anónimo realized the hugely popular "Share a Coke" names-on-cans…

Brewer Replaces Athletes' Missing Teeth With Implants That Double as Bottle Openers

Quite the party trick

Call it branded oral surgery. In a ridiculous, hilarious and, yes, very real campaign from Ogilvy Argentina, Salta beer has designed tooth implants for the country's rugby players who have lost…

Say It With Beer: Brewer Lets You Attach Video Messages to Its Bottles

More social antics from Andes

Breaking a bottle over somebody's head is one way of using beer to deliver a message. Now, Andes has developed a less violent option. Just scan the QR codes—remember those?—on an…

Does Chewing Gum Make You Look Like a Fool? Brand Tests Identical Twins to Find Out

Seems quite the opposite

Here's an unusual two-for-one deal from Del Campo Saatchi & Saatchi for Beldent gum. The Mondelez brand, known as Trident in the U.S., staged "Almost Identical," a social experiment/marketing installation…

VH1's 'I Will Survive' Anti-Bullying Ad Is Great Fun, but Does It Send a Good Message?

Revenge of the nerds

Gloria Gaynor's disco classic "I Will Survive" gets remade as an anti-bullying anthem in this VH1 spot by Del Campo Nazca Saatchi & Saatchi in Argentina, showing tormented boys and…

Brilliant Coke Ad Celebrates the Agony and the Ecstasy of Early Parenthood

Santo nails it

In a span of 60 seconds, Coke Argentina tells a true-to-life story of the highs and lows of early parenthood in this new spot by Santo Buenos Aires for Coke…

Argentine Soccer Star Deletes His 92,000 Twitter Followers for Nike Campaign

Playing every game like it's his first

Here's a nice little Twitter activation from Nike and BBDO Argentina. The marketer had Burrito "The Mule" Martinez, star forward for the Boca Juniors soccer team, wipe out all of…

Huggies Makes Pregnancy Belt for Men So They Can Feel Their Baby Kicking

Moms no longer have all the fun

Huggies and Ogilvy & Mather Argentina made a belt for men that allows them to feel their unborn baby's kicks. The belt is synced up with the real-time movements of…

No Means Yes in Schneider Beer's Somewhat Rapey Salute to Immature Men

Everything takes time to grow up

Oh grow up! This ad from Argentina's Schneider beer focuses on the time needed for the "slow-brewed" draught to achieve its optimal consistency and flavor. It does so by showing…

Ogilvy's 'Rugbeer' Vending Machine Dispenses Bottles When You Tackle It

An inversion of Coke's Hug unit

To placate northern Argentina's rugby fans and their insatiable lust for hitting things really hard, Ogilvy created a "Rugbeer" vending machine for local beer Cerveza Salta. You have to tackle…

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