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Topic: Argentina

Does Chewing Gum Make You Look Like a Fool? Brand Tests Identical Twins to Find Out Seems quite the opposite

Here's an unusual two-for-one deal from Del Campo Saatchi & Saatchi for Beldent gum. The Mondelez brand, known as Trident in the U.S., staged "Almost Identical," a social experiment/marketing installation…

June 23, 2014, 1:22 PM EDT

VH1's 'I Will Survive' Anti-Bullying Ad Is Great Fun, but Does It Send a Good Message? Revenge of the nerds

Gloria Gaynor's disco classic "I Will Survive" gets remade as an anti-bullying anthem in this VH1 spot by Del Campo Nazca Saatchi & Saatchi in Argentina, showing tormented boys and…

April 24, 2014, 8:43 AM EDT

Saatchi & Saatchi Finally Fills Its Worldwide Creative Director Role Position had been open since 2008

For the first time in six years, Saatchi & Saatchi has a worldwide creative director. Pablo Del Campo, cd for the agency's Latin American region since 2007, has assumed the global…

March 5, 2014, 10:09 AM EST

Brilliant Coke Ad Celebrates the Agony and the Ecstasy of Early Parenthood Santo nails it

In a span of 60 seconds, Coke Argentina tells a true-to-life story of the highs and lows of early parenthood in this new spot by Santo Buenos Aires for Coke…

December 16, 2013, 9:14 AM EST

Argentine Soccer Star Deletes His 92,000 Twitter Followers for Nike Campaign Playing every game like it's his first

Here's a nice little Twitter activation from Nike and BBDO Argentina. The marketer had Burrito "The Mule" Martinez, star forward for the Boca Juniors soccer team, wipe out all of…

August 23, 2013, 1:06 PM EDT

Huggies Makes Pregnancy Belt for Men So They Can Feel Their Baby Kicking Moms no longer have all the fun

Huggies and Ogilvy & Mather Argentina made a belt for men that allows them to feel their unborn baby's kicks. The belt is synced up with the real-time movements of…

June 13, 2013, 11:10 AM EDT

No Means Yes in Schneider Beer's Somewhat Rapey Salute to Immature Men Everything takes time to grow up

Oh grow up! This ad from Argentina's Schneider beer focuses on the time needed for the "slow-brewed" draught to achieve its optimal consistency and flavor. It does so by showing…

March 1, 2013, 9:28 AM EST

Ad of the Day: BGH Exhibitionism gives way to sadism in the air-conditioning company's latest distressing spot

It is summer in Argentina, and there is a man staring out his window at you. The heat has gone to his head. Miserable 90-degree days transform him from harmless curmudgeon…

November 20, 2012, 2:41 PM EST

The Spot: The Bottle Boy Andes beer uses over-the-top melodrama to pitch basic innovation

IDEA: What's the point of a wide-mouth bottle? It makes beer easier to drink. But that's … kind of boring. Couldn't someone think of a more exciting purpose for it,…

September 4, 2012, 6:29 AM EDT

Ogilvy's 'Rugbeer' Vending Machine Dispenses Bottles When You Tackle It An inversion of Coke's Hug unit

To placate northern Argentina's rugby fans and their insatiable lust for hitting things really hard, Ogilvy created a "Rugbeer" vending machine for local beer Cerveza Salta. You have to tackle…

June 20, 2012, 3:12 AM EDT

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