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Topic: Argentina

Coca-Cola Is Now Printing Cans and Bottles in Braille for Blind People

Separate campaigns from Mexico and Argentina

Two new campaigns from Coca-Cola feature cans and bottles printed in braille, so blind people can read them. In Mexico, ad agency Anónimo realized the hugely popular "Share a Coke" names-on-cans…

Ad of the Day: This Publisher Makes Books You Can Plant and Grow Back Into Trees

FCB gives back to nature

Normally, books come from trees. This particular volume reverses that process. FCB Buenos Aires and children's publisher Pequeno Editor created Tree Book Tree, a program that involved making handsome, hand-stitched books…

Brewer Replaces Athletes' Missing Teeth With Implants That Double as Bottle Openers

Quite the party trick

Call it branded oral surgery. In a ridiculous, hilarious and, yes, very real campaign from Ogilvy Argentina, Salta beer has designed tooth implants for the country's rugby players who have lost…

Say It With Beer: Brewer Lets You Attach Video Messages to Its Bottles

More social antics from Andes

Breaking a bottle over somebody's head is one way of using beer to deliver a message. Now, Andes has developed a less violent option. Just scan the QR codes—remember those?—on an…

Does Chewing Gum Make You Look Like a Fool? Brand Tests Identical Twins to Find Out

Seems quite the opposite

Here's an unusual two-for-one deal from Del Campo Saatchi & Saatchi for Beldent gum. The Mondelez brand, known as Trident in the U.S., staged "Almost Identical," a social experiment/marketing installation…

VH1's 'I Will Survive' Anti-Bullying Ad Is Great Fun, but Does It Send a Good Message?

Revenge of the nerds

Gloria Gaynor's disco classic "I Will Survive" gets remade as an anti-bullying anthem in this VH1 spot by Del Campo Nazca Saatchi & Saatchi in Argentina, showing tormented boys and…

Saatchi & Saatchi Finally Fills Its Worldwide Creative Director Role

Position had been open since 2008

For the first time in six years, Saatchi & Saatchi has a worldwide creative director. Pablo Del Campo, cd for the agency's Latin American region since 2007, has assumed the global…

Brilliant Coke Ad Celebrates the Agony and the Ecstasy of Early Parenthood

Santo nails it

In a span of 60 seconds, Coke Argentina tells a true-to-life story of the highs and lows of early parenthood in this new spot by Santo Buenos Aires for Coke…

Argentine Soccer Star Deletes His 92,000 Twitter Followers for Nike Campaign

Playing every game like it's his first

Here's a nice little Twitter activation from Nike and BBDO Argentina. The marketer had Burrito "The Mule" Martinez, star forward for the Boca Juniors soccer team, wipe out all of…

Huggies Makes Pregnancy Belt for Men So They Can Feel Their Baby Kicking

Moms no longer have all the fun

Huggies and Ogilvy & Mather Argentina made a belt for men that allows them to feel their unborn baby's kicks. The belt is synced up with the real-time movements of…

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