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Topic: Arc Worldwide

Digital-Savvy Millennials Will Sacrifice Privacy for Personalization, Says Leo Burnett Exec

And that's good news for marketers

BARCELONA, Spain—Marketers have grappled with privacy regulations for years, but the rise of younger generations who are accustomed to receiving targeted digital ads may finally be changing the game for…

Grey S.F. Wins Norton Account

Prevails over incumbent Leo Burnett

Grey S.F. has won responsibility for global creative, brand and social strategies for Symantec’s Norton antivirus and security software brand after a review which included incumbent Leo Burnett. The WPP agency…

A Look at How Geography Affects Shopping Habits

Europe and North America

You might think that when it comes to shopping, everyone wants to get the lowest price and get the job done as fast as possible, right? Apparently not. Leo Burnett/Arc…

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