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Topic: Arby's

Seven Brands That Are Winning With Nostalgia Living in the past isn’t such a bad thing

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news. In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that…

May 5, 2013, 11:07 PM EDT

Top 10 Commercials of the Week: Oct. 26 - Nov. 2 FEMA's teachable moment, Call of Duty's all-star cast, and Megan Fox's scientific genius

This week, Hurricane Sandy and Halloween vied for our attention, brands got into heavy metal, and a famous former NYPD detective wants to make sure you know what you're dealing…

November 2, 2012, 7:09 AM EDT

Ad of the Day: Arby's Chain gets a former NYPD detective to tell the cold, hard truth about Subway's cold cuts

Sleep easy, America. Bo Dietl is on the case. What case, you say? The truth about your sandwich meat. It's a tough job, but someone's got to do it. Dietl, former…

October 30, 2012, 10:55 AM EDT

Portrait: C3 The kids shop goes for a mix of fun and education to create the toys and packaging that come with chain restaurant meals

Specs Who Bob Cutler, CEO, C3  What Family and kids marketing agency Where Overland Park, Kan. C3 stands squarely at the intersection of food and families, creating toys, place settings and packaging for restaurant…

March 29, 2012, 6:49 AM EDT

First Mover: Russ Klein Arby's CMO has to figure out fast food's future when consumers are hungry for freshness

Talk about the brand relaunch Arby’s is getting ready to start. I characterize it as a “rolling thunder” of activity since we’re setting a lot of things into motion while working…

March 20, 2012, 12:00 AM EDT

'Foodie' Crispin Porter Adds Applebee's Account Brand joins Arby's, Domino's, Kraft Mac & Cheese

Crispin Porter + Bogusky has become quite the food agency. Burger King is long gone but Domino's is still there, as is Kraft Macaroni & Cheese. And now, a week after…

March 1, 2012, 11:12 AM EST

Arby's 'Good Mood' song fails to create one

Is it a bad thing that the new Arby's song, "It's good-mood food," just put me in a terrible mood? The one saving grace is that it's not the Oven…

March 4, 2011, 2:32 PM EST

Arby's latest commercials may turn you on

The latest Arby's spots from Merkley + Partners are kinda dumb, and I mean that in the best possible way. One new spot is posted above; three more are here.…

November 6, 2008, 9:18 AM EST

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