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Topic: Arby's

Papa John's Will Try to Take 1 Million Pizza Orders During the Super Bowl Game CMO opts for digital campaign over official ad

Pizza and football go hand in hand, so it's no surprise that the Super Bowl has become the ultimate event for pizza brands looking to reach hungry sports fans. But…

January 26, 2015, 8:12 PM EST

It's Official: ESPN Scored Cable's Highest Ratings Ever With College Football Championship So expect that $1 million ad price tag to go up in 2015

College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according…

January 13, 2015, 1:21 PM EST

How 4 Brands (and Bob Newhart) Made the Most of College Football's First Playoff Championship Butterfinger, Arby's among the social notables

There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for…

January 13, 2015, 6:58 AM EST

Arby's Forgot to Feature Pepsi in an Ad, but This Apology More Than Makes Up for It An obligation sparked an opportunity

Arby's wants you—and Pepsi—to know it's really sorry that it forgot to feature the soft drink in two of its own ads this year. The roast beef chain's deal with the…

December 2, 2014, 3:08 PM EST

KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands Plus 8 other fast-food joints in surprising places

How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens…

October 21, 2014, 2:55 PM EDT

8 Brands Collectively Rejoice To Twitter's Gif Giving An Arby's curly fry heads a soccer ball

Brands have gone Gif crazy now that Twitter enabled the playful animation feature. The new media format is the latest rage on the social messaging platform with everyone from Arby's to…

June 18, 2014, 7:22 PM EDT

Arby's Is About to Run a 13-Hour TV Ad Showing a Brisket Cooked in Real Time Shatters previous record of 60 minutes

Up for grabbing some Arby's? No? Would a 13-hour TV commercial change your mind? The fast-food chain is cooking up a record-breaking TV buy promoting its Smokehouse Brisket Sandwich, which viewers…

May 23, 2014, 12:01 PM EDT

Arby's Dishes on Awesome Pharrell Williams Tweet It took 'just a few seconds' to write

Arby’s quietly plucked Josh Martin from digital marketing firm Engauge a few years ago to become its social media director. But his work only grabbed our attention in the last month…

March 7, 2014, 7:18 AM EST

Exclusive #Oscars Data: Top 20 Brand Tweets Socialbakers stats bode well for Arby's and Victoria's Secret

Arby's Twitter conversation with Pharrell Williams during the Oscars turned out to be another big win for the brand. In a tweet, the fast-food company brilliantly revealed that it had…

March 4, 2014, 3:12 PM EST

Arby's Buys Pharrell Williams' Hat for $44,100 Cool branded social play

Arby's is paying Pharrell Williams $44,100 for his Vivienne Westwood designer hat, which achieved Twitter fame when the pop artist wore the eye-catching lid during the Grammys on Jan. 27. The…

March 3, 2014, 3:04 PM EST

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