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Topic: Arby's

Arby's Will Offer a Meatless Menu on Leap Day, but It's Basically Just Trolling Vegetarians

Empty sandwiches, full price

Arby's has found yet another way to talk about its meat—this time by getting rid of it. On Leap Day, Feb. 29, the protein-proud fast-food chain will offer "vegetarian" menu options,…

Why FX’s Bizarre New Clown Comedy 'Baskets' Is Obsessed With Costco and Arby’s

Eschewing the 'fake brand' in favor of authenticity

FX's quirky comedy Baskets, starring Zach Galifianakis, is one of the season's strangest new series—it's the kind of show you'll either love or never want to watch again. The comedy,…

The Ads That Rekindled America's Craving for Arby's

Fallon's spots are funny, smart and massively meaty

About two years ago, Arby's decided it was ready to try something new. The fast food chain was too far below the radar in a highly competitive field that often…

How Arby's Turned Its Brand Around After Years With an Identity Crisis

CMO Rob Lynch got the chain back in the conversation

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for…

Arby's Rolled Out a 'Meat Bus' Tour of NYC to Promote Its New Times Square Location

Hold on to your 10-gallon hats

'I'll tell you my secret," said Frank Ottomanelli, 71, holding up a freshly cut veal shank behind the counter of his family's storied New York deli. "Red meat and wine." Then,…

How Arby's Broke Its Marketing Slump and Became One of Today's Beefiest Brands

Brand president says it all began with meat

A few year's back, Arby's had a big problem with its advertising: it wasn't working. The brand had been through a host of different taglines, ad agencies and logos, none…

Here's the Incredible Social Buzz Arby's Has Created Around Jon Stewart's Departure

7,926 tweets about chain within 13 hours of Daily Show ad

Sometimes it pays to laugh at yourself. Last night, Arby's thanked Daily Show host Jon Stewart for all the mockery at its expense over the years with a 60-second spot during…

Arby's Thanks Jon Stewart for All the Beef in This Perfect Farewell Supercut

Mocking montage airs during second-to-last Daily Show

Throughout his tenure as the host of the Daily Show Jon Stewart has loved lampooning one particular sandwich chain: Arby's. Last night, during the second-to-last episode of his 16-year run,…

Quiz: Can You Match the Fast-Food Chain With Its Old-School Tagline?

McDonald's, Burger King, Arby's and more

It's hard to forget a fast-food chain's tagline. The ads are everywhere, the restaurants are everywhere and those jingles are so darn catchy. But long after they're gone, can you…

Fast-Food Mascots That Should Live Again, and Who Should Stay Dead

If it's Mascot Madness, then long live Mayor McCheese!

Last week, KFC gave Colonel Harland Sanders a makeover, tapping SNL veteran Darrell Hammond for the return. Earlier this month, McDonald's brought back the Hamburglar, who was simultaneously reviled and loved.  Are fast-food brands…

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