Advertisement

Topic: Appssavvy

Type
Facebook's New Custom Ad Tools Target an Audience From Desktop to Mobile Bullseye on users allows businesses to focus messages

Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising…

October 15, 2013, 6:10 PM EDT

IAB Post Mortem: Deep Industry Divide on Native Ads Direct response-heavy crowd delivers mostly cold response

Despite all the hype and enthusiasm surrounding native advertising, there's a rift in the digital ad business and it's deeper than you might think. The big-data-standardized-units-programmatic-platform crew at #iabalm is a…

February 28, 2013, 11:58 AM EST

Digital Has an Ad Problem and Lots of Solutions But which technique is best for the online environment?

It’s Advertising Week, which means it’s time for a barrage of panels full of questions like “Are banners dead?” and “Native advertising: the wave of the future?” And while some…

October 2, 2012, 6:23 AM EDT

Facebook Credits: Marketers Say Good Riddance Removes consumer perception problems, say experts

There will be no funeral for Facebook Credits among the companies that ran Credits-based campaigns for advertisers. Even Plink, a loyalty rewards company that initially built its entire business around…

June 20, 2012, 3:29 PM EDT

AOL Backs Ad Startup Appssavvy CEO touts 'activity-based' ads

Appssavvy, a startup promising an alternative to traditional online advertising, has secured new funding from big names in the media world. The company's new round totaled $7.1 million, and it came…

December 20, 2011, 7:15 AM EST

Appssavvy Ditches Banners for In-Game Activity Ads Startup switches gears for higher engagement

Startups love the word “pivot,” but it’s rare that a company will outright ditch one money-making strategy for another untested one. That’s the case with Appssavvy. The company serves display…

September 16, 2011, 10:27 AM EDT

Advertisement