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Topic: Apps

IMonitor Report Ranks Best Print Apps of 2012 Martha Stewart, Newsweek, Reader's Digest among the top picks

Producing a high-quality print app is tricky. It has to have enough interactivity to hook a reader, but not so much that it overwhelms them. It needs compelling information, attractive…

November 26, 2012, 12:01 AM EST

How Ads Track You on Your Smartphone Mobile ad tracking explained

The myth holds that advertisers can’t track users on smartphones like they can on PCs. But that’s not entirely true. Consider Apple. It’s been arguably the biggest roadblock to mobile tracking.…

November 20, 2012, 12:01 AM EST

Microsoft Gets 30 Brands to Run Windows 8 In-App Ads 20th Century Fox, Nissan running first campaigns

Microsoft may or may not be dropping upwards of $1 billion to promote its latest operating system Windows 8, and now the company’s announcing that 30 brands have agreed to…

November 1, 2012, 3:45 PM EDT

Data Points: Rich Media The affluent still love print, but they spend more time online, with apps, games and social networks

The rich are just like the rest of us—they're spending more and more time glued to their screens, according to Ipsos Media CT's 2012 Mendelsohn Affluent Survey. Affluents' time online…

October 3, 2012, 6:25 AM EDT

Adweek's Digital Guide to Election Apps and Sites The best digital political tools for the conventions and election day

If the 2008 election cycle was dominated by the blog, then 2012 will most surely be the cycle defined by digital. Be it through apps, dashboards, social streams, livestream videos…

August 30, 2012, 10:31 AM EDT

Twitter Locks Down Access for Third-Party Apps Storify safe, but Flipboard's fate questioned

Expanding the tweets in one’s Twitter time line shows that a lot of people stick to posting through Twitter.com or one of its official apps. Twitter would like things to…

August 16, 2012, 9:38 PM EDT

'Golf Digest' Teams With GolfLogix to Create Personalized E-Mags Golf Digest Live tailors content to a user's performance

Magazines are always trying to find ways to target their content to readers’ interests and needs. Golf Digest is taking that concept a step further with the launch of Golf…

August 16, 2012, 9:36 AM EDT

Condé Nast Releases 'Fashion Hazard' iOS Game Arcade-style app lets users practice runway skills

Condé Nast might be best known for its glossy mags, but did you know that the publisher also has a digital media incubator? Since its inception in 2011, Condé’s Interactive Product…

August 15, 2012, 9:18 PM EDT

Mobile, Facebook App Users Prefer Ad-Supported Versus Paid Standard banners fall flat, per MediaBrix/Harris Interactive

Of Facebook’s nearly 1 billion users, 235 million play games on the social network, and the App Center it launched in May attracts 150 million users each month. That’s a…

August 15, 2012, 9:00 AM EDT

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