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Topic: Apps

The Where Factor: How Location Data Offers a New Marketing Edge

Brands must provide value if you share your whereabouts

Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes…

How to Fix the Problem When Big Data Fails in Digital Media Planning

Building a closed, symbiotic loop with creativity

Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter…

Cristiano Ronaldo's New Charity App Lets You Post Selfies With Him, Topless or Otherwise

Each download benefits Save the Children

If selfies are the ultimate expression of digital narcissism, soccer star Cristiano Ronaldo is doing it all wrong.  Ronaldo's new smartphone app, CR7Selfie, seems appropriately vapid on first blush—it lets you…

Rokkan Helped Pantone Create a New App With Young, Digitally Savvy Designers in Mind

Inspiring a new generation

Pantone created its first app over seven years ago, and as technology has evolved, the brand hasn't made many changes to its original product, myPANTONE. But today, the brand is…

Why You Should Be Ready to Talk About Data This Year at Cannes

Insight-informed creativity will drive brand conversations

Data is arguably the most disruptive force in digital advertising today. But even more than that, it represents the biggest opportunity for marketers this year because it means delivering more…

This Week's Must-Haves: a Smart Pill Dispenser for the Entire Family

Also, stay cool with an app-enabled AC unit

This week, the Adweek staff showcases must have gear ranging from a high-tech pill dispenser that organizes and tracks medications for the entire family and an analog instant camera that…

This Week’s Must Haves: a Smart Suitcase You’ll Never Lose

Plus, bejeweled mocs, a double-duty iPhone case and more

This week, the Adweek staff is highlighting app-enabled holiday lights, an advent calendar with high-end whiskey inside, an iPhone case that's also a pocket square and one smart suitcase. Take…

Nightly Show Host Larry Wilmore on the Difference Between Trolling and Lurking

Plus, how he feels about satirizing this election season

Specs Age 54 Claim to fame Host of Comedy Central's The Nightly Show With Larry Wilmore (Mon.-Thurs., 11:30 p.m.) Base New York Twitter @LarryWilmore Adweek: What's the first information you consume in the morning? Larry…

This Coupon App's Ambitious Holiday Campaign Uses Everything From Snapchat to Celebs

RetailMeNot raises its profile

Experienced Black Friday shoppers probably know RetailMeNot as a coupon hub, but like most mobile players, it wants to be known as a one-stop shopping app with features like rebates…

This Week’s Must-Haves: a Solar Charger Inspired by Nature

Plus, a 'do not disturb' button that makes getting work done a breeze

This week, Adweek is highlighting solar-powered smartphone charger that looks a lot like a Japanese Ginkgo tree, a workspace organizer that makes your supplies and devices appear to be underwater,…

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