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Topic: Apps

Why You Should Be Ready to Talk About Data This Year at Cannes

Insight-informed creativity will drive brand conversations

Data is arguably the most disruptive force in digital advertising today. But even more than that, it represents the biggest opportunity for marketers this year because it means delivering more…

This Week's Must-Haves: a Smart Pill Dispenser for the Entire Family

Also, stay cool with an app-enabled AC unit

This week, the Adweek staff showcases must have gear ranging from a high-tech pill dispenser that organizes and tracks medications for the entire family and an analog instant camera that…

This Week’s Must Haves: a Smart Suitcase You’ll Never Lose

Plus, bejeweled mocs, a double-duty iPhone case and more

This week, the Adweek staff is highlighting app-enabled holiday lights, an advent calendar with high-end whiskey inside, an iPhone case that's also a pocket square and one smart suitcase. Take…

Nightly Show Host Larry Wilmore on the Difference Between Trolling and Lurking

Plus, how he feels about satirizing this election season

Specs Age 54 Claim to fame Host of Comedy Central's The Nightly Show With Larry Wilmore (Mon.-Thurs., 11:30 p.m.) Base New York Twitter @LarryWilmore Adweek: What's the first information you consume in the morning? Larry…

This Coupon App's Ambitious Holiday Campaign Uses Everything From Snapchat to Celebs

RetailMeNot raises its profile

Experienced Black Friday shoppers probably know RetailMeNot as a coupon hub, but like most mobile players, it wants to be known as a one-stop shopping app with features like rebates…

This Week’s Must-Haves: a Solar Charger Inspired by Nature

Plus, a 'do not disturb' button that makes getting work done a breeze

This week, Adweek is highlighting solar-powered smartphone charger that looks a lot like a Japanese Ginkgo tree, a workspace organizer that makes your supplies and devices appear to be underwater,…

How Viber’s CMO Is Transforming the Mobile Messaging App Into a Lifestyle Brand

Growing its presence with first U.S. ad campaign

Unless you're a teenager, you probably haven't heard of Viber. That's likely about to change. The Tel Aviv, Israel-based messaging app has 664 million users globally. After opening a Boston…

Fresh Off the Boat’s Constance Wu Can't Stop Putting Her Bunny on Instagram

Plus, the podcast that makes her angry

Specs Age 33 Claim to fame Stars as Jessica Huang in the ABC comedy Fresh Off the Boat (Tuesdays, 8:30 p.m.) Base Los Angeles Twitter @ConstanceWu Adweek: What's your morning routine? Constance Wu: I like to…

Q&A: Neil deGrasse Tyson on Which Celebs Are Closet Nerds

Why he won’t tweet anything that’s not educational

Specs Age 57 Claim to fame Astrophysicist and cosmologist; director of the Hayden Planetarium at the Museum of Natural History in New York City; host of StarTalk on National Geographic (season two…

This Week’s Must-Haves: LG’s New Smartwatch Is Super Luxe

Plus, chic weather-proof kicks and a smart Halloween solution

This week, Adweek is showcasing an elegant smartwatch, a smart surveillance system, a high-tech way to keep your Halloween pumpkin flickering and more. Take a look!

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