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Topic: Apps

Nickelodeon Programming Exec Talks About What Defines the Post-Millennial Generation Sarah Noonan also discusses finding the next hit kids show

Specs Who Sarah Noonan Age 44 New gig Svp, live-action content, Nickelodeon Old gig Svp, casting, Nickelodeon You’re best known for casting celebrity voices on SpongeBob as well as The Fairly OddParents and Jimmy Neutron.…

March 9, 2014, 8:59 PM EDT

Bumpy Start for Oscars Live Streaming Initiative Demand for ABC feed maxes out servers

ABC’s first pass at live-streaming the Academy Awards didn’t exactly go off without a hitch last night, as user demand knocked the service out of commission. The live video feed streaming…

March 3, 2014, 12:21 PM EST

Brands Need to Understand and Embrace the Owned Media of Apps 2014 is the year of brand as publisher

In the United States today there are more than 327 million mobile devices being used on a daily basis. According to the Pew Research Center’s Internet Project, an astounding 91…

February 10, 2014, 10:08 PM EST

Brand Apps Need to Provide a Utility to Stay Visible And it isn’t all about coupons

Janette Yauch, Charmin’s brand manager, is meeting this week with marketers for sister Procter & Gamble brand Duracell to brainstorm how to charge up popularity around the battery’s smartphone app.…

February 3, 2014, 11:04 PM EST

How Much Do You Know About One of the Fastest-Growing iPhone Apps? Take the QuizUp

QuizUp is among the fastest-growing apps on the iPhone, and it barely spent a penny on marketing. That’s rare for a game industry that invests to boost app rankings and…

February 3, 2014, 10:58 PM EST

NFL to Launch Ad-Supported Digital Network NFL Now will stream highlights and NFL Films content—but not live games

NFL commissioner Roger Goodell on Thursday announced plans to launch a new digital network called NFL Now, which will stream original content to a range of connected devices that includes…

January 30, 2014, 2:27 PM EST

Agency Creates App to Break the Cycle of Over-Hashtagging Could Hash Snag kill #YOLO? #NotHappening

You think you're clever, but you're not, with your #amirite, #notgonnalie, #bitchesbetrippin and (God forbid) #epic. You, wanton hashtagger, must be stopped.  Threshold Interactive, an independent digital shop in Los Angeles,…

January 30, 2014, 10:39 AM EST

Super Bowl Fans Are More Sophisticated Than the Typical Fantasy Football Player Comparing the demos

Super Bowl fans may like their beer and nachos, but did you know they’re also interested in the finer things? With the big game coming up, ad tech company Digilant…

January 29, 2014, 6:17 AM EST

Fashion Model Moonlights as App Developer, Despite Industry's Advice to 'Be Cooler' Lyndsey Scott even created a charmingly low-budget ad

Here's a new spin on geek chic: Lyndsey Scott is a Victoria's Secret model who moonlights as an app developer. With a double degree from Amherst in computer science and theater—along…

January 10, 2014, 10:45 AM EST

App Lets Fans Play New Call of Duty Game With Their Sports Heroes New spot for a new kind of multiplayer experience

Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans. Some…

November 25, 2013, 1:53 PM EST

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