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Topic: AppNexus

AppNexus Picks Up $60 Million, as Valuation Grows to $1.2 Billion

Funding to help to further global presence

AppNexus has picked up $60 million in funding from a "large, Boston-based public equity and asset management firm," per a statement from the ad-tech company, which also revealed that an…

AppNexus Hires Ex-CEO of 24/7 Media As CFO

Public experience hints at Wall Street ambitions

AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company…

Yahoo Now Powers Mocean Mobile Market

Companies team up to serve ads

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work…

Handing Over the Keys to Keyword Targeting

Grapeshot claims trading ad-vantage

Digital buyers are looking for any edge they can get in the ever-evolving world of high-stakes ad bidding. If for instance, they could tell that people viewing winter sports content…

From Desktop to Mobile, Ad Tech Needs All New Tools

Matomy builds on AppNexus to reach apps, smartphones

Building a mobile ad business on top of the old desktop infrastructure is tough work. Just ask Matomy Media Group. The Israeli firm’s CEO Ofer Druker is trying to bring to…

AppNexus Touts its Growing Mobile Clout

Unveils bold tagline, but acknowledges mobile's lack of brand dollars

AppNexus wants to own mobile. But maybe it's better first to ask: is mobile display advertising worth owning? During the company’s annual summit in New York on Wednesday, AppNexus executives touted…

These Home Sites Have Few Users but Offer Millions of Ads

One company lists half a billion monthly impressions on AppNexus' exchange

There’s little doubt that home is a big category on the Web, whether you’re talking decor, design, remodeling, or buying and selling. So naturally, numerous publishers have looked to capture…

Pandora Taps Former Microsoft Exec Brian McAndrews as New CEO

Ends six-month search

Pandora has ended its six-month search for a CEO, tapping former Microsoft executive Brian McAndrews to lead the Internet radio service. McAndrews brings a 20-year resume to the Oakland, Calif.-based tech…

AppNexus Nabs 2 Top Ad Tech Execs

Firm hires talent from Google and AOL

AppNexus has announced a pair of big global hires. Brandon Paine, formerly Google's global agency business leader, has been named vp, global accounts, while Jerome Underhill, former COO of AOL's Ad.com business,…

AppNexus Dials Up Its Mobile Business

Aims to be first enterprise ad tech firm in mobile

Despite every year for the past decade or so being proclaimed “The Year of Mobile,” no company has cracked the mobile market to level it on par with online advertising…

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