Appleization | Adweek Appleization | Adweek
Advertisement

Topic: Appleization

Type
The Store of the Future Has Arrived (and No, It's Not Apple) How brands are digitizing retail

Eighty-five-year-old Chicagoan Martin Shafron, a self-described “computer illiterate,” steps into the rotunda-like entrance of AT&T’s flagship store in the city’s high-end retail district known as the Magnificent Mile. Though Shafron…

June 3, 2013, 10:02 PM EDT

Advertisement