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Topic: Applebee's

Can MTV and Adam Levine Get Millennials to Hang Out at Applebee's?

MTV sponsorship taps into music, nightlife

Applebee's will launch a multimonth sponsorship with MTV on Monday to connect young consumers with popular bands—starting with Maroon 5. And the restaurant hopes the move will bolster its image…

Brand of the Day: Applebee's Earns a Glowing Review From Critic Who Loved Olive Garden

'A salad to remember'

Marilyn Hagerty, the elderly food critic for North Dakota's Grand Forks Herald newspaper, whose earnest 2012 review of Olive Garden went viral, is back with an equally warm take on…

Food Porn Campaign Gives Applebee's a Social Lift

User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

Brands Miss the Mark With 9/11 Tweets

A roundup of the best and worst

Sept. 11 is a difficult time for brands to take on Twitter. While some industry observers applaud brands that try to inject themselves into social chatter, more often than not,…

Applebee’s Turns Its Instagram Over to Foodies for the Next Year

In a bold UGC-only experiment

In case you haven’t been seeing enough pictures of food in your Instagram feed, expect to see a lot more of them for the next 12 months thanks to Applebee’s.…

Applebee's Files Trademark Application for 'No Tech Tuesday'

Meanwhile, the chain plans to add tablets to its tables

Technophobes, rejoice. Applebee's has filed a trademark application for "no tech Tuesday," which would presumably curb the use of devices at its restaurants on that day, Today reports. This is despite the…

Ad of the Day: Let a Blow-Up Doll Do Your Job While You Eat at Applebee's

Improved lunch decoys

It's a shame that American employees have all but lost their lunch hour, doomed by office pressure to eat at their desks with packed lunches or a quick sandwich from…

Sizzler Has a Food Truck. Sorry, Hipsters

How a hot local trend became a marketing vehicle for national chains

Should you come across a broken-down food truck on the side of the road, there’s a chance Larry Olmsted let the air out of its tires. When the USA Today food…

Ad of the Day: Applebee's

Dining chain gets classier, but not too snooty, in its first ads from CP+B

Applebee's serves only the freshest, and the finest, at great prices. It promises. And it won't bore you to death with snobby details about the ingredients. Yesterday, the casual-dining restaurant launched…

'Foodie' Crispin Porter Adds Applebee's Account

Brand joins Arby's, Domino's, Kraft Mac & Cheese

Crispin Porter + Bogusky has become quite the food agency. Burger King is long gone but Domino's is still there, as is Kraft Macaroni & Cheese. And now, a week after…

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