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Applebee’s Turns Its Instagram Over to Foodies for the Next Year In a bold UGC-only experiment

In case you haven’t been seeing enough pictures of food in your Instagram feed, expect to see a lot more of them for the next 12 months thanks to Applebee’s.…

July 22, 2014, 5:00 PM EDT

Applebee's Files Trademark Application for 'No Tech Tuesday' Meanwhile, the chain plans to add tablets to its tables

Technophobes, rejoice. Applebee's has filed a trademark application for "no tech Tuesday," which would presumably curb the use of devices at its restaurants on that day, Today reports. This is despite the…

July 10, 2014, 2:00 PM EDT

Ad of the Day: Let a Blow-Up Doll Do Your Job While You Eat at Applebee's Improved lunch decoys

It's a shame that American employees have all but lost their lunch hour, doomed by office pressure to eat at their desks with packed lunches or a quick sandwich from…

July 30, 2013, 12:26 PM EDT

Sizzler Has a Food Truck. Sorry, Hipsters How a hot local trend became a marketing vehicle for national chains

Should you come across a broken-down food truck on the side of the road, there’s a chance Larry Olmsted let the air out of its tires. When the USA Today food…

August 7, 2012, 12:00 AM EDT

Ad of the Day: Applebee's Dining chain gets classier, but not too snooty, in its first ads from CP+B

Applebee's serves only the freshest, and the finest, at great prices. It promises. And it won't bore you to death with snobby details about the ingredients. Yesterday, the casual-dining restaurant launched…

July 3, 2012, 2:34 PM EDT

'Foodie' Crispin Porter Adds Applebee's Account Brand joins Arby's, Domino's, Kraft Mac & Cheese

Crispin Porter + Bogusky has become quite the food agency. Burger King is long gone but Domino's is still there, as is Kraft Macaroni & Cheese. And now, a week after…

March 1, 2012, 11:12 AM EST

Applebee's Thinks Smaller 4 finalists vying for creative account

The next lead creative agency for Applebee's will be considerably smaller than outgoing shop McCann Erickson. Crispin Porter + Bogusky, which has offices in Boulder, Colo., and Miami, is the biggest…

January 26, 2012, 7:01 AM EST