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Topic: Applebee's

Applebee's Bets Big on Relaunching the Brand Around Wood-Fired Steaks

Largest marketing initiative to date

As competitors rely on promotional-driven strategies in a fickle economy, Applebee's Neighborhood Grill & Bar is making a $75 million bet that a menu relaunch will boost weak sales. Today, the…

Barbasol, Jake From State Farm, Applebee's and Totinos Won Twitter Today With This Banter

Just another Thursday

Brands can be very responsive to people on Twitter, particularly if you are a person named Kim KardashMolon. A few hours ago, this user messaged Totinos, Applebee's, Jake From State Farm,…

Applebee's Picks Kansas City's Barkley as Its New Creative Agency

Account had been with Crispin Porter + Bogusky

Top American casual chain Applebee's Neighborhood Grill & Bar, which announced in November that it would end its three-year relationship with Crispin Porter + Bogusky, has chosen Barkley as its…

Applebee's Will End Its Relationship With 'Foodie' Agency Crispin Porter + Bogusky

Chain will reach out to potential partners in early 2016

American casual chain Applebee's will soon end its relationship with creative agency of record Crispin Porter + Bogusky after more than three years. In a statement sent to Adweek, the company…

Can MTV and Adam Levine Get Millennials to Hang Out at Applebee's?

MTV sponsorship taps into music, nightlife

Applebee's will launch a multimonth sponsorship with MTV on Monday to connect young consumers with popular bands—starting with Maroon 5. And the restaurant hopes the move will bolster its image…

Brand of the Day: Applebee's Earns a Glowing Review From Critic Who Loved Olive Garden

'A salad to remember'

Marilyn Hagerty, the elderly food critic for North Dakota's Grand Forks Herald newspaper, whose earnest 2012 review of Olive Garden went viral, is back with an equally warm take on…

Food Porn Campaign Gives Applebee's a Social Lift

User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

Brands Miss the Mark With 9/11 Tweets

A roundup of the best and worst

Sept. 11 is a difficult time for brands to take on Twitter. While some industry observers applaud brands that try to inject themselves into social chatter, more often than not,…

7 Memorable Moments in the Dubious History of Product Placement

Decades after E.T., brand mentions still feel awkward

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since…

Applebee’s Turns Its Instagram Over to Foodies for the Next Year

In a bold UGC-only experiment

In case you haven’t been seeing enough pictures of food in your Instagram feed, expect to see a lot more of them for the next 12 months thanks to Applebee’s.…

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