Applebee's | Adweek Applebee's | Adweek
Advertisement

Topic: Applebee's

Brands Miss the Mark With 9/11 Tweets A roundup of the best and worst

Sept. 11 is a difficult time for brands to take on Twitter. While some industry observers applaud brands that try to inject themselves into social chatter, more often than not,…

September 11, 2014, 1:13 PM EDT

7 Memorable Moments in the Dubious History of Product Placement Decades after E.T., brand mentions still feel awkward

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since…

August 11, 2014, 8:09 AM EDT

Applebee’s Turns Its Instagram Over to Foodies for the Next Year In a bold UGC-only experiment

In case you haven’t been seeing enough pictures of food in your Instagram feed, expect to see a lot more of them for the next 12 months thanks to Applebee’s.…

July 22, 2014, 5:00 PM EDT

Applebee's Files Trademark Application for 'No Tech Tuesday' Meanwhile, the chain plans to add tablets to its tables

Technophobes, rejoice. Applebee's has filed a trademark application for "no tech Tuesday," which would presumably curb the use of devices at its restaurants on that day, Today reports. This is despite the…

July 10, 2014, 2:00 PM EDT

Man Develops Sweet, Hilarious Friendship With Applebee's Facebook Page Chip Zdarsky gets sucked in

The Applebee's in Barrie, Ontario, has a Facebook strategy that's familiar for chain restaurants. It posts a lot of images of food and asks the blandest questions imaginable of its…

January 9, 2014, 11:21 AM EST

Ad of the Day: Let a Blow-Up Doll Do Your Job While You Eat at Applebee's Improved lunch decoys

It's a shame that American employees have all but lost their lunch hour, doomed by office pressure to eat at their desks with packed lunches or a quick sandwich from…

July 30, 2013, 12:26 PM EDT

Sizzler Has a Food Truck. Sorry, Hipsters How a hot local trend became a marketing vehicle for national chains

Should you come across a broken-down food truck on the side of the road, there’s a chance Larry Olmsted let the air out of its tires. When the USA Today food…

August 7, 2012, 12:00 AM EDT

Could Ads Convince Hipsters to Go to Applebee's Ironically? A competing vision for the chain

Applebee's has an actual new ad campaign out from Crispin Porter + Bogusky tagged "See You Tomorrow." But The Onion thinks it has a better idea for the restaurant chain:…

July 24, 2012, 8:38 AM EDT

Ad of the Day: Applebee's Dining chain gets classier, but not too snooty, in its first ads from CP+B

Applebee's serves only the freshest, and the finest, at great prices. It promises. And it won't bore you to death with snobby details about the ingredients. Yesterday, the casual-dining restaurant launched…

July 3, 2012, 2:34 PM EDT

Advertisement