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Topic: Apple

Apple Lands 3 Spots Among Top YouTube Brand Videos But tech giant can't top GoPro

Following what some saw as a ho-hum press event last week during which Apple announced the latest versions of the iPad and its line of laptops, the tech company proved…

October 30, 2013, 12:01 AM EDT

Check Out the Top 10 Brands on Tumblr Disney and Facebook generate lots of buzz

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a…

October 29, 2013, 9:53 AM EDT

Is Apple Set to Take On TV? Cook hints that company is in position to deliver new products

Tim Cook hinted today that Apple is well-positioned to take over the TV. Speaking during an earnings call with Wall Street analysts, who asked what new product categories Apple would step…

October 28, 2013, 8:39 PM EDT

Adweek's Top 10 Commercials of the Week Brands find their spooky side, and the iPad Air finds an unexpected place to hide

Honda's new illusory ad from mcgarrybowen shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects. It's a pretty wild ride, packed with imagery…

October 25, 2013, 9:40 AM EDT

Ad of the Day: Walter White Will Make You Want to Buy an iPad Air Apple taps Bryan Cranston to narrate TV spot

It’s been nearly four weeks since the finale of AMC’s Breaking Bad, and the show’s fans are now going through a withdrawal nearly as intense as when Jesse quit the…

October 24, 2013, 2:27 PM EDT

Millennials With Kids Are Not as Coddled and Image Conscious as You Think Brand names are less important

America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by…

October 23, 2013, 6:58 AM EDT

Apple Takes Shots at Microsoft With iPad Air, Software Execs say what they really think of rivals

Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today. Apple executives—led by CEO Tim Cook—at today’s keynote event to unveil the iPad Air took every opportunity to…

October 22, 2013, 4:25 PM EDT

Every Apple Competitor Bought Twitter Ads for iPad Reveal Samsung, Microsoft, Nokia go for brand-jacking

Apple's iPad Air reveal has easily been the business tech story of the day, and competitors were more than ready to attempt to brand-jack the news. Samsung, Microsoft, Nokia, LG…

October 22, 2013, 3:38 PM EDT

Six Questions: Barbara Apple Sullivan Sullivan NYC CEO shares fresh content insights

Brand engagement firm Sullivan NYC has launched a new content strategy and full-service custom communications team—which is called Imprint—to create a seamless experience for clients across sales, marketing, education and…

October 22, 2013, 2:50 PM EDT

Barbara Apple Sullivan's New Imprint New product, different Apple, from the Sullivan NYC Lab

New product, different Apple, from the Sullivan NYC Lab

October 22, 2013, 1:22 PM EDT

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