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Topic: Apple

Adweek's Top 5 Commercials of the Week: April 18-25 Parents and kids, soccer and racing, peanut butter and jelly. Vote for your favorite spot

Opposites attract, except when they don't, in this week's best commercials. Castrol brought Neymar and Ken Block together for an entertaining soccer-gymhkana mashup, while HBO Go shined a light on a…

April 25, 2014, 7:45 AM EDT

75% Of Mobile Video Ads Happen In-App Study also finds that shorter, non-skippable spots excel

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps. The study consisted…

April 24, 2014, 8:00 AM EDT

Ad of the Day: Apple Uses Pixies' 'Gigantic' in Infectious iPhone Spot And is that a nod to Dove at the end?

Apple, the company that remade the music business, is often at its best in its TV commercials when it grabs a good soundtrack and just rocks out. The prime example,…

April 23, 2014, 11:15 AM EDT

Carisa Bianchi Leaves TBWA After 24 Years Agency veteran's exit follows Laurie Coots' last year

Another veteran of TBWA is exiting the agency. Carisa Bianchi, who has worked at the shop for 24 years, most recently as president of its largest office in Playa del Rey,…

April 10, 2014, 5:25 PM EDT

Apple and Comcast in Talks for Streaming Partnership? Giants may work out deal that would give users preferential treatment on cable's 'last mile'

Could Comcast users say goodbye to fuzzy, buffering videos and hello to fast, HD-quality content thanks to a rumored deal with Apple?  The Wall Street Journal reported that unnamed sources say Apple…

March 24, 2014, 3:43 PM EDT

QuizUp Tops 1 Million Downloads on Android, Too Fast start similar to Apple version

QuizUp has more than one million Android signups since being made available on the mobile operating system on March 6, according to the count on Google’s Play store. The trivia…

March 17, 2014, 5:15 PM EDT

Apple CarPlay, Boeing Black Phone Revealed in New Videos Mobile tech to spy for

We got a closer look at two titillating technologies today. And both Apple’s CarPlay and Boeing’s Black Phone are the next level of secret agent style. CarPlay is the new name…

March 3, 2014, 6:09 PM EST

Social-Averse Apple Debuts Tumblr Campaign Launches surprise 15-second spots for iPhone 5C

Apple is known for eschewing popular social media platforms such as Facebook and Twitter. So it's interesting to see the company launch a Tumblr page this weekend, complete with four dedicated…

March 2, 2014, 5:24 PM EST

Arizona Pizzeria Gains Social Fanfare After Mocking State's Anti-Gay Bill Brands big and small have urged Gov. Brewer to stop measure

Apple, American Airlines and Marriott are a few of the big brands that are asking Arizona Gov. Jan Brewer to veto the controversial piece of legislation called SB 1062 that…

February 25, 2014, 7:19 PM EST

6 Bold Moves That Would Jumpstart Apple Starting with a Tesla iCar

The Apple Tesla iCar is not so far fetched now, is it? It’s long been a vision of many Apple watchers that the iPhone maker could buy the electric car…

February 21, 2014, 1:35 PM EST

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