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Topic: Apple

Apple Ousts Coca-Cola as Top Brand in Historic Shift Soda slides to 3rd, per Interbrand, after 13 years on top

Apple has ousted Coca-Cola as the world's most valuable brand, per Interbrand, as the soda giant dramatically fell from first to third place and Google landed in the second slot. It…

September 30, 2013, 11:17 AM EDT

Will iTunes Radio Spark Digital Music Shakeout? Industry observers tackle Apple's impact

There appeared to be an overabundance of digital music streaming services before Apple’s iTunes Radio became a reality last week, so it stands to reason that a shakeout—if it wasn’t…

September 22, 2013, 10:44 PM EDT

Sen. Franken Frets Over Apple's Fingerprint Technology Users could be impersonated for life

It's one thing for a hacker to get your digital password and impersonate you on the Internet; you can easily change your password. But your fingerprint is a whole other…

September 20, 2013, 12:32 PM EDT

Pandora Taps Former Microsoft Exec Brian McAndrews as New CEO Ends six-month search

Pandora has ended its six-month search for a CEO, tapping former Microsoft executive Brian McAndrews to lead the Internet radio service. McAndrews brings a 20-year resume to the Oakland, Calif.-based tech…

September 11, 2013, 5:52 PM EDT

The Death of the Tagline Flexible branding is the new name of the game

The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics. There’s certainly evidence that taglines have…

September 9, 2013, 10:02 PM EDT

The NFL Continues to Go Solo in Digital Focuses on its own apps, social experiences over Twitter, Facebook, YouTube

When it comes to digital partnerships, the NFL likes to say no. During a press event in New York on Wednesday (highlighted by Marshall Faulk’s bow tie, among other things), reps…

August 22, 2013, 12:16 AM EDT

Condé Nast Inks Big Deal With Amazon Offers 'All-Access' to digital subscriptions

Condé Nast has announced a big deal with Amazon that will let people buy and renew print and digital subscriptions to its magazines on the e-commerce giant. The new service,…

August 20, 2013, 11:08 AM EDT

Facebook's Mobile App Offers OpenTable Reservations Social giant rolls out Rovi integration as well

Facebook has integrated OpenTable's restaurant booking service into its mobile app. Additionally, the social behemoth has forged an agreement with digital entertainment firm Rovi to let on-the-go users find listings…

August 12, 2013, 3:36 PM EDT

The Chromecast dongle
Google's Chromecast: Fancy Name and Slick Package for Something Everyone Saw at CES Tech industry sees something shiny!

If you were paying attention at CES—which, clearly, no one was—you saw guys at the Samsung booth showing off their new DLNA-enabled devices. That alphabet-soup acronym—digital living network alliance, if…

July 24, 2013, 5:12 PM EDT

Apple Needs a Fresh Marketing Vision, and We Have Some Ideas Return to values

It hasn’t been that long since Apple’s ads were considered as innovative and trend-setting as its devices. Every plucky exchange between pitchmen Justin Long and John Hodgman was greeted with…

July 22, 2013, 10:00 PM EDT

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