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Topic: Apple

30% of Those Who Save Pep Boys Coupons to Passbook Use Them

High redemption rate makes brand bullish about Apple Pay

With Apple’s launch of Apple Pay this week—technology that will let consumers swipe their phones to make purchases at chains like Starbucks and Walgreens—Ron Stoupa, chief marketing officer of Pep…

Can Apple Win Over Retailers With Its Digital Wallet?

Walmart already is snubbing Apple Pay

Launching a revolutionary digital wallet is going to prove challenging even for Apple as it lobbies retailers large and small to invest in the technology. Just two days after Apple debuted…

Everything Marketers Need to Know About Apple's New iPhones and Watch

Don't annoy users with notifications, and other tips

Marketers already are coming up with ways to use Apple's large-screen phones and small-screen watches, which were unveiled today in San Francisco. Apple's annual device launch featured the new iPhone…

Zappos Mocks Apple's Super-Size iPhone 6 With 'Mobile-Ready Pants'

Marketing blitz pokes fun at phone maker

As evidenced by Apple’s unveil of the long-awaited new iPhone today, smartphones keep getting bigger and bigger. Zappos wants to capitalize on that buzz with a marketing stunt featuring a product dubbed…

Apple Tightens iCloud Security After Naked Celebrity Photo Leak

Promises to be more alert for suspicious activity

Apple is implementing more robust iCloud security protocols after a massive breach of celebrities’ accounts—and leak of private nude photos—revealed some weaknesses in the photo-storing service. CEO Tim Cook revealed the…

Apple Says Nude Celebrity Photo Leaks Were Targeted Hacks

Maintains that its cloud is secure

Apple's cloud is safe, the company has said in response to claims that a security flaw in its photo-storing software allowed hackers to grab naked images from celebrities' personal accounts. It…

Apple Appears to Be Moving Into the Mobile Wallet Market

Credit card deals position company to integrate digital ads and e-pay

Speculation that Apple will debut a digital wallet on the upcoming iPhone 6 reached a crescendo over Labor Day weekend. Numerous publications detailed patent searches and tips from people "familiar…

The iPhone 6 Should Make Mobile Ads a Bigger Deal

New features could also enhance the iBeacon

Marketers will keep close watch on Apple’s Sept. 9 event when it is set to introduce the iPhone 6, the next evolution of its phone that dominates the U.S. and…

Apple Blocks Developers From Selling User Health Data to Marketers

Tweaks privacy rules ahead of gadget launches

Apple updated its privacy policy to prohibit the sale of user health data to advertisers, according to The Financial Times. The policy update comes just ahead of an anticipated Sept.…

Apple, Amazon and Google Go After Business Customers

To compensate for slower consumer growth?

After years of triumph in the consumer marketplace, tech giants Apple Inc., Amazon.com Inc. and Google Inc. are boosting efforts to court the business sector. Bloomberg reported that Apple, which expects…

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