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Topic: Apple

Apple Cracks $100 on NASDAQ

Wall Street warming to Tim Cook—or maybe it's the iWatch

Whatever the iPhone 6 (set for release on or around Sept. 9) will mean for Apple’s bottom line, the Cupertino, Calif.-based tech giant is already feeling some love—from Wall Street.…

Parents Television Council Is Already Upset About What Nicki Minaj Will Do on Sunday

Watchdogs foresee VMA lewdness

Really, you wonder if the Parents Television Council is secretly letting MTV write its press releases. Nicki Minaj's butt-heavy video for her new single Anaconda (why, yes, it does sample…

Lenovo Overtakes Samsung, Becomes No. 1 Smartphone in China

Vying to be a global player

Lenovo overtook Samsung as the No. 1 smartphone maker in China and the fourth largest worldwide in the second quarter of 2014, according to the company and research firm IDC.  The…

Robin Williams Left a Legacy of Humor and Humanity in Ads

His talents ranged from high-energy showmanship to powerful narration

“The powerful play goes on and you contribute a verse.” The powerful monologue Robin Williams recited in Dead Poets Society is also part of his legacy in advertising, as it became…

Apple Hires Musa Tariq to Head Social Media Marketing

Former Nike, Burberry joins as head digital marketing director

Apple gave its social media marketing department a boost with the addition of Musa Tariq as it new head digital marketing director, 9To5Mac reported. Tariq arrives at Apple from Nike, where…

Apple Poised to Dominate the Fall Market

Expected to reveal new iPhone 6 on Sept. 9

September is shaping up to be a big month for Apple. The tech giant is expected to hold an event introducing its long-awaited iPhone 6 on Sept. 9, according to Re/code.  Apple…

Adweek's Top 5 Commercials of the Week: July 18-25

Brands salute sports, athletes, dads—and you. Vote for your favorite spot

This week, four of our five best ads pay tribute to a person or activity. Cheerios continues its trend of heartwarming family spots with a cheerful and exciting Canadian ad about…

Ad of the Day: Apple Feels the Love for the MacBook Air in Joyful 'Stickers' Spot

Passion through personalization

There's a lot to love about TBWA\Media Arts Lab's new Apple ad, a delightfully frenetic 30-second set piece—done in a stop-motion-like style—that sees MacBook Airs festooned by stickers reflecting their…

Amazon Has the Best Consumer Perception of Any Brand

Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

Apple and IBM Join Forces to Boost Mobile Sales

Archrivals team up for b-to-b market

Apple has partnered with IBM to give the mobile phone manufacturer fresh inroads into the business-to-business market. Under the deal—dubbed an exclusive partnership between the archrivals—they will develop 100 apps for…

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