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Topic: Apple

Apple Needs a Fresh Marketing Vision, and We Have Some Ideas Return to values

It hasn’t been that long since Apple’s ads were considered as innovative and trend-setting as its devices. Every plucky exchange between pitchmen Justin Long and John Hodgman was greeted with…

July 22, 2013, 10:00 PM EDT

Comic-Con, the Cure for a Sick Apple, Reggie Watts and Ebay, and More From the Ad Loft [Video] The Adweek July 22-Aug. 4

Teasing next week's issue: the new tribes attending Comic-Con, how to solve the problems at Apple, Marissa Mayer's new ad strategy, what Reggie Watts loves and hates and more. 

July 19, 2013, 3:29 PM EDT

TBWA\Media Arts Lab Earns Press Grand Prix for Apple's iPad Mini Ads Front covers on the back cover

CANNES, France—The U.S. has won its second Grand Prix of this year's Cannes Lions festival, with TBWA\Media Arts Lab in Los Angeles earning the top prize in the Press Lions…

June 19, 2013, 3:30 PM EDT

Yahoo Also Discloses Number of Requests From Feds Joins Apple, Microsoft and Facebook in campaign to look transparent

Yahoo became the latest company to disclose the number of requests for user data it received from law enforcement, a number that includes the number of national security requests it…

June 18, 2013, 8:27 AM EDT

Apple Releases Some National Security Request Data Joins Microsoft and Facebook in quantifying requests

Apple joined Microsoft and Facebook on Monday in releasing data about the number of national security requests it received, bundled into a total number of law enforcement requests. Google and the…

June 17, 2013, 11:08 AM EDT

Ad of the Day: Apple At a crucial time of transition, has the company simply lost its voice?

Most of Apple's marketing shows you why its products are great, rather than simply telling you they are. Now and again, though, the company steps into manifesto territory. The products…

June 11, 2013, 12:41 PM EDT

One-Third of Americans Now Own Tablets They're big with suburban parents

Tablet computers are no longer a niche market. More than one third of Americans own tablets such as the iPad, Samsung Galaxy or Kindle Fire, according to new Pew Internet…

June 10, 2013, 11:47 AM EDT

Apple to Challenge Spotify in Internet Radio Music service expected to be unveiled at developers conference

Apple's anticipated launch of a new music streaming service will be the "highlight" of its annual Worldwide Developers Conference in San Francisco on Monday, The Wall Street Journal reported. The company…

June 10, 2013, 11:08 AM EDT

How Filmmaker Casey Neistat Gets Away With Murder Director does his own thing for Nike and Mercedes

Specs Who Casey Neistat Age 32 New gig Freelance commercial director Old gig Commercial director, HSI Productions You mostly make unbranded videos. How did you get into branded work? I met Andy Spade in 2002 or…

June 9, 2013, 11:19 PM EDT

New Reports of Government Surveillance Escalate Privacy Debate Has the administration run roughshod over the public's rights?

Microsoft might want to rethink running those ads that boast, "Your privacy is our priority." A stunning report in the Washington Post that says that the government, under the auspices of the…

June 7, 2013, 10:05 AM EDT

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