Advertisement

Topic: Apple

Bono Is a Superbrand Who Makes the World a Better Place

U2 frontman is our 2014 Brand Visionary

All the world is Bono's stage. As frontman of U2, he is among the most successful rock musicians in history. As a businessman, he's been party to lucrative investments in fashionable…

7 Brand Marketers Poached by Tech Companies

Who will be next?

Snapchat, Apple, Twitter and Lyft are increasingly enlisting brand marketers to build out new advertising strategies and revenue streams. Marketers from Nike, Virgin America, Unilever and Gap have all been snatched…

'Pssst! Wanna Buy a New IPhone 6?'

Gray market resellers are doubling their money

The Apple iPhone 6 will start selling in 20 more countries this week, and the law of supply and demand is creating an overnight gray market for the phones. Smart shoppers…

Joan Rivers Touts iPhone 6 From Beyond the Grave

What an unusual Facebook marketing snafu

While many people are struggling to get their hands on an iPhone 6, it seems comedian Joan Rivers was able to posthumously acquire one of the desired devices. The funny…

Top 10 Branded Videos: Samsung’s Marketing Blitz Edges Out Apple

Brought out the big guns for iPhone 6 event

The smartphone war is on in this week’s Adweek/VidIQ top 10 branded video chart. Samsung’s attempt to inject itself via digital marketing into competitor Apple's launch announcement of the new…

PayPal Strikes Blow Against Apple in New Ad Campaign

Slams phone maker over security

PayPal took a bold marketing move against competitor Apple Pay today, criticizing the mobile payment technology that Apple launched last week. PayPal took out a full-page ad in The New York…

Fox’s Maria Bartiromo Follows Everyone From Matt Damon to Matt Drudge on Twitter

She’s a big Google Plus user, too

Specs Who Maria Bartiromo Claim to fame: Global markets editor, Fox Business Network; host of Opening Bell With Maria Bartiromo on Fox Business (weekdays at 9 a.m. ET) and Sunday Morning Futures With Maria…

Apple Sells Out of Its First Large-Screen iPhone After Years of Resisting Phablets

Steve Jobs was wrong about going big

What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.…

3 Trends That Make the Apple Watch Important for Marketers

It's about behavior, not technology

In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus. Distancing itself from the world of computing…

30% of Those Who Save Pep Boys Coupons to Passbook Use Them

High redemption rate makes brand bullish about Apple Pay

With Apple’s launch of Apple Pay this week—technology that will let consumers swipe their phones to make purchases at chains like Starbucks and Walgreens—Ron Stoupa, chief marketing officer of Pep…

Advertisement