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Topic: Apple

The War for Control of Your Living Room 5 players duke it out to be the conduit to your TV

All right, so you’ve heard CES is about the wearable Internet this year —the gadgets you whip out at a party or over dinner or (God forbid) in the car.…

January 6, 2014, 11:00 PM EST

Adweek's Top 5 Commercials of the Week: Dec. 13-20 Apple, Coke warm your heart as Netflix 'warms' your home. Vote for your favorite spot.

In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family.  Our…

December 20, 2013, 8:38 AM EST

Ad of the Day: Apple Ends the Year on a High Note With Delightful Holiday Spot A minor miracle at just the right time

They say Christmas is a time for miracles. And not to overstate it, but Apple picked a good time to deliver one of its own—a lovely holiday ad to finish…

December 17, 2013, 10:33 AM EST

Apple Is Building an RTB Platform to Sell In-App Ads iTunes Radio is top priority

Apple leadership has given the iAds team a new mission: always be selling iTunes Radio. And while the sales team is busy pushing Apple radio inventory, the company will build…

December 15, 2013, 10:02 PM EST

Amazon Is Among Pinterest's Best Retailers for the Holidays Walmart and Apple trail badly, per researcher

Amazon has been among the most popular holiday season e-retailers for passed-along Pinterest content, drawing more than 16,300 pins/shares a week since Thanksgiving, per Searchmetrics' research. The German marketing vendor studied…

December 12, 2013, 4:15 PM EST

Grocery Chain Will Pitch Store Patrons With Amazon-Like Recommendations Russian retailer joins the digital-physical movement

Land, a Russian high-end supermarket chain, has implemented interactive kiosks that will create recommendation-styled grocery lists for customers who use the brand's loyalty cards. Indeed, the Amazonization of physical shops…

December 9, 2013, 7:00 AM EST

2013 U.S. Agency of the Year: 72andSunny Nearly doubling revenue and pulling in marquee clients such as Smirnoff and Starbucks

The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about…

December 8, 2013, 9:47 PM EST

Why Apple's Topsy Buy May Be All About Its Social TV Future Twitter data firm offers glimpse into viewing habits

Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy. While many have wondered what the deal is all about, many experts believe it points in…

December 3, 2013, 3:25 PM EST

Are Apple's App Store Rankings for Sale? Trying to stop people from gaming the charts

Apple has made a concerted effort to ensure its App Store is a pure meritocracy. But that hasn’t stopped fringe vendors from promising to help developers buy their way to…

December 1, 2013, 9:57 PM EST

5 Great Snapchat Ideas for Big Brands Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

November 26, 2013, 2:20 PM EST

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