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Topic: Apple

How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Eschew zombie retargeting, embrace audience and context

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for…

This Week’s Must-Haves: LG’s New Smartwatch Is Super Luxe

Plus, chic weather-proof kicks and a smart Halloween solution

This week, Adweek is showcasing an elegant smartwatch, a smart surveillance system, a high-tech way to keep your Halloween pumpkin flickering and more. Take a look!

Agency Bosses Explain the Way Forward in China's Complex, Troubled Marketplace

Near meltdown has altered the landscape

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a…

Your Life Should Be This Dreamy, Say 6 Beautiful New Ads for the Apple Watch

Because reality is just too messy

Get an Apple Watch, and replace the ice cream cone your daughter just dropped without even having to free your hands. In the first of six new beautifully designed Apple Watch…

Facebook and YouTube Stats Show the Buzz About 'Steve Jobs' Is Huge for a Biopic

20 million video views so far

If any CEO is known for creating buzz before a product launch, it's Steve Jobs. Apple's co-founder was the king of hype. Now, his legacy is being measured in a…

The Steve Jobs Movie Includes Historical Cameos by These 12 Tech Brands (Besides Apple)

The film opens nationwide Oct. 23

The eponymous Steve Jobs movie, which stars Michael Fassbender as Apple's iconic co-founder, is like a history lesson in digital brands. Eschewing the typical biopic format, the film, which will…

The Creator of the iPhone's Top-Selling Ad Blocker Just Pulled His App off the Market

Peace's success 'just doesn’t feel good'

Just 36 hours into its phenomenal achievement of becoming the iOS App Store's top-selling paid app, ad blocker Peace has been pulled by its creator. "Even though I'm 'winning', I've enjoyed…

Mobile Ad Blockers Have Already Become the App Store's Top Downloads

Global marketers wary of the fast-growing trend

COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of…

This Week’s Must-Haves: Super-Luxe Emoji Necklace and a Wearable That Controls Stress

Plus, Apple’s new collab with Hermès

This week, the Adweek staff is highlighting fashion and tech accessories including luxe headphones, an emoji necklace and a body tracker to help you relax. Take a look: 

Ikea Just Had the Perfect Reaction to the Apple Pencil

Nice topical ad from Singapore

Ikea Singapore continues its run of amusing advertising (which has included everything from the famous Bookbook catalog-as-gadget film to a slew of comical Facebook memes) with a quick-hit ad poking…

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