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Topic: Apple

OMD Has Been Selected the Global Media Agency of the Year [Updated] Revenue growth of $225 million in 2013

Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to…

February 9, 2014, 9:07 PM EST

Adweek's Top 5 Commercials of the Week: Feb. 1-7 Mountains to graveyards, vote for your favorite spot

Weary of the Super Bowl commercials? So are we. For this week's Ads of the Week collection, we move on to other spots released since the game ended—with the exception of…

February 7, 2014, 8:08 AM EST

Ad of the Day: Here's the Commercial That Apple Almost Ran on the Super Bowl A day in the life of its products

There was lots of speculation in recent weeks that Apple might be running a Super Bowl commercial this year to mark the 30th birthday of Macintosh—and of the Super Bowl…

February 3, 2014, 1:16 PM EST

Zevia Mimics Famous Apple Spots to Take on Aspertame-Flavored Drinks Soda brand's video-social play styled after "Mac vs. PC"

Zevia, a zero-calorie soda that uses natural ingredients, evidently wants to be the Apple of soft drinks. In a seven-video campaign launched over the weekend, the brand is casting itself…

January 27, 2014, 8:02 PM EST

TBWA Veteran Luis DeAnda Takes New Role in L.A. Office Becomes gm under president Carisa Bianchi

A leader on major accounts at TBWA, including Apple and Nissan, is taking on management responsibilities at the global shop's largest office. Luis DeAnda, who most recently was a global managing…

January 27, 2014, 10:23 AM EST

Ad of the Day: Apple Lavishly Celebrates Macintosh's 30th Birthday Three-minute video plus online timeline

There have been hints in recent days, even from Lee Clow himself, that Apple would be doing something special around the 30th anniversary of Macintosh, and of the infamous Super…

January 24, 2014, 11:39 AM EST

Which Tech Firm Spent the Most to Lobby Washington Last Year? Google led the pack, but Microsoft is catching up

Google spent 14.7 percent less to lobby Washington last year, but the $14 million it spent was still more than any other tech firm, according to a Consumer Watchdog analysis…

January 22, 2014, 4:51 PM EST

Apple Cuts 'Your Verse' Into Shorter Ads, but It's the Website That's Really Interesting iPad campaign's content play

Apple's "Your Verse" commercial, which rolled out 10 days ago, was a pretty nice start to 2014 for the company's marketing. The 90-second spot, advertising the iPad, is great to…

January 22, 2014, 4:04 PM EST

Adweek's Top 5 Commercials of the Week: Jan. 10-17 Inspiring to horrifying. Vote for your favorite spot

In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due,…

January 17, 2014, 8:23 AM EST

Apple Caves to FTC for $32.5 Million Previous class action settlement doesn't satisfy commission

The Federal Trade Commission apparently didn't think a $100 million class action settlement against Apple for unauthorized in-app charges made by children went far enough. Today, Apple entered into a…

January 15, 2014, 1:52 PM EST

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