Advertisement

Topic: Apple

Top 10 Branded Videos: KLM Enlists a Beagle to Find Your Missing Phone

Too bad it’s just a stunt

KLM cranked up the charm this week to grab the No. 1 spot on the Adweek/VidIQ top 10 branded video chart. The Dutch airline's spot shows off Sherlock, a detective…

Lee Clow Says Steve Jobs Was Even More Demanding Than Jay Chiat

And Jay's motto was, 'Good enough is not enough.'

TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is, until he met Steve Jobs. Clow, in a short film…

Young Protesters in Hong Kong Have Found an Ingenious Way Around Cyber Censors

FireChat app lets them talk off the grid

As Hong Kong's "Umbrella Revolution" enters a dangerous phase, government censors are clamping down on social media sites used to communicate images of the protest to mainland China. Thousands of young…

What's the More Important American Tech Brand, Apple or John Deere?

Marketers weigh in via a social straw poll

While Google has created huge hype in Silicon Valley for developing a self-driving car, John Deere has quietly sold monstrous self-driving tractors to farmers in flyover states during the past few…

Bono Is a Superbrand Who Makes the World a Better Place

U2 frontman is our 2014 Brand Visionary

All the world is Bono's stage. As frontman of U2, he is among the most successful rock musicians in history. As a businessman, he's been party to lucrative investments in fashionable…

KitKat Has the Best Response So Far to Apple's #Bendgate Scandal

Oh, snap!

The Internet is getting bent out of shape today over news that Apple's iPhone 6 can get bent out of shape when it's in your pocket. A few brands have…

7 Brand Marketers Poached by Tech Companies

Who will be next?

Snapchat, Apple, Twitter and Lyft are increasingly enlisting brand marketers to build out new advertising strategies and revenue streams. Marketers from Nike, Virgin America, Unilever and Gap have all been snatched…

Apple's New Ads Won't Sell You on an iPhone 6, Which Is Fine Since Everyone Already Bought One

Not clever, not inspiring. Also not necessary

Remember when Apple's ads were more about witty repartee than about how its devices could alter the fate of humanity for the better? With its newest ads, heralding the phone's newest…

'Pssst! Wanna Buy a New IPhone 6?'

Gray market resellers are doubling their money

The Apple iPhone 6 will start selling in 20 more countries this week, and the law of supply and demand is creating an overnight gray market for the phones. Smart shoppers…

Joan Rivers Touts iPhone 6 From Beyond the Grave

What an unusual Facebook marketing snafu

While many people are struggling to get their hands on an iPhone 6, it seems comedian Joan Rivers was able to posthumously acquire one of the desired devices. The funny…

Advertisement