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Topic: Apple

Lofty First Ads for Apple Music Want Everyone Marching to the Same Beat

Soundtrack of future domination?

Apple is promoting its highly anticipated streaming music service, and it's doing it characteristically grandiose style. The tech company is out with three new ads to accompany Monday's rollout of the…

Everything Marketers Need to Know About Apple Music and New Mobile Software

No windfall of ad data, for now

At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential…

How Drake's Vintage Jacket Nearly Stole the Apple Music Show

Hip-hop notable creates big buzz

One thing seems certain: Apple would be even richer if it mass-produced that jacket Drake wore today. The iTunes company launched its new music service with an assist from the…

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

A seamless collaboration of brands and bros

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight. A few years ago, Ellin—creator of HBO's brilliant Hollywood send-up Entourage…

Why LGBT Equality Is Good for Business, Too

Many companies remain closed to full diversity—at their own peril

The teenage years are rarely easy, and that's especially true for those of us in the lesbian, gay, bisexual and transgender (LGBT) community. When I was growing up in the Midwest,…

Here Are the Top 100 Brands in the World

Apple regains top slot; tech generates $1 trillion in value

After duking it out with Google for the top spot in recent years, Apple again has the most valuable business moniker in the world, according to BrandZ's Top 100 Most…

24 Hours in Advertising: Wednesday, May 20, 2015

YouTube looks to crown best video ad, and Google brings tweets to search

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Starbucks goes digital with Spotify Starbucks teamed up with Spotify to give Starbucks…

6 Apple Watch Flaws That Could Make You Queasy

Including an irrational fear of oddly placed circles

Whenever Apple launches a new product, someone somewhere is going to find a flaw. It's inevitable when you sell as many devices as Apple does, and so it goes with…

This Is Surely the Most Strangely Beautiful iPhone Parody Ad Ever Made

A woman in need of an upgrade

What is the future of smartphones? Well, for one thing, they will reside inside your skull, not in your hand. And when they malfunction, your whole body will hiccup and…

Ad of the Day: Apple Watch Gets Three Grand 60-Second Spots for Launch Day

Your life is about to change

The Apple Watch is here, and with it come the first true commercials for the device. And they're less about the nitty-gritty of product features and more about how the…

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