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Topic: Apple

Oops! One of the First People in the World With an iPhone 6 Drops It on Live TV

Hate when that happens

Unless you're living under a rock, you know the iPhone 6 hits stores today. And if you're one of the souls brave enough to endure insane lines to get your…

Top 10 Branded Videos: Samsung’s Marketing Blitz Edges Out Apple

Brought out the big guns for iPhone 6 event

The smartphone war is on in this week’s Adweek/VidIQ top 10 branded video chart. Samsung’s attempt to inject itself via digital marketing into competitor Apple's launch announcement of the new…

PayPal Strikes Blow Against Apple in New Ad Campaign

Slams phone maker over security

PayPal took a bold marketing move against competitor Apple Pay today, criticizing the mobile payment technology that Apple launched last week. PayPal took out a full-page ad in The New York…

Fox’s Maria Bartiromo Follows Everyone From Matt Damon to Matt Drudge on Twitter

She’s a big Google Plus user, too

Specs Who Maria Bartiromo Claim to fame: Global markets editor, Fox Business Network; host of Opening Bell With Maria Bartiromo on Fox Business (weekdays at 9 a.m. ET) and Sunday Morning Futures With Maria…

Here's How Samsung Gloatingly Responded to Apple's Larger iPhone Screens

New ad says I told you so

This Samsung ad, which debuted over the weekend, teases the October release of its Galaxy Note 4—and also, more mercilessly, teases Apple for being late to the phablet game at…

Apple Sells Out of Its First Large-Screen iPhone After Years of Resisting Phablets

Steve Jobs was wrong about going big

What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.…

3 Trends That Make the Apple Watch Important for Marketers

It's about behavior, not technology

In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus. Distancing itself from the world of computing…

30% of Those Who Save Pep Boys Coupons to Passbook Use Them

High redemption rate makes brand bullish about Apple Pay

With Apple’s launch of Apple Pay this week—technology that will let consumers swipe their phones to make purchases at chains like Starbucks and Walgreens—Ron Stoupa, chief marketing officer of Pep…

Can Apple Win Over Retailers With Its Digital Wallet?

Walmart already is snubbing Apple Pay

Launching a revolutionary digital wallet is going to prove challenging even for Apple as it lobbies retailers large and small to invest in the technology. Just two days after Apple debuted…

Is Apple's 'Perspective' Film a Bit Too Much Like OK Go's Recent Viral Video?

Band says it even pitched the company on the general idea

Does the three-minute "Perspective" film that kicked off Apple's product event on Tuesday borrow ideas from a popular music video by OK Go? The band seems to think so and…

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