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Topic: Apple

Robin Williams Left a Legacy of Humor and Humanity in Ads His talents ranged from high-energy showmanship to powerful narration

“The powerful play goes on and you contribute a verse.” The powerful monologue Robin Williams recited in Dead Poets Society is also part of his legacy in advertising, as it became…

August 13, 2014, 9:55 AM EDT

Apple's Powerful 'Your Verse' Campaign Rolls On, From Beijing and Through Detroit iPad goes on tour with a Chinese band, and facilitates a Motor City bicycle rally

Apple is sticking with a good thing, continuing the rollout of its "Your Verse" campaign with two new stories about how people around the world are using iPads as tools…

August 12, 2014, 9:42 AM EDT

Apple Hires Musa Tariq to Head Social Media Marketing Former Nike, Burberry joins as head digital marketing director

Apple gave its social media marketing department a boost with the addition of Musa Tariq as it new head digital marketing director, 9To5Mac reported. Tariq arrives at Apple from Nike, where…

August 6, 2014, 6:41 PM EDT

Apple Poised to Dominate the Fall Market Expected to reveal new iPhone 6 on Sept. 9

September is shaping up to be a big month for Apple. The tech giant is expected to hold an event introducing its long-awaited iPhone 6 on Sept. 9, according to Re/code.  Apple…

August 6, 2014, 2:03 PM EDT

Apple's New iPhone Ad Shows You More Incredible Ways You'll Never Use Your iPhone But you can dream

Apple's new ad for the iPhone 5S is called "Dreams," though it might have been called "In Your Dreams." Like other recent iPhone spots (and iPad spots, for that matter), it…

August 4, 2014, 12:39 PM EDT

Adweek's Top 5 Commercials of the Week: July 18-25 Brands salute sports, athletes, dads—and you. Vote for your favorite spot

This week, four of our five best ads pay tribute to a person or activity. Cheerios continues its trend of heartwarming family spots with a cheerful and exciting Canadian ad about…

July 25, 2014, 10:39 AM EDT

Internet Hero Hunts Down All 74 Stickers From Apple's New Ad He even found alternatives for most of the fake ones

If you watched that new Apple ad with dozens of stickers adorning a MacBook Air and felt compelled to track down all 74 in real life, I have bad news…

July 24, 2014, 3:34 PM EDT

Ad of the Day: Apple Feels the Love for the MacBook Air in Joyful 'Stickers' Spot Passion through personalization

There's a lot to love about TBWA\Media Arts Lab's new Apple ad, a delightfully frenetic 30-second set piece—done in a stop-motion-like style—that sees MacBook Airs festooned by stickers reflecting their…

July 22, 2014, 11:15 AM EDT

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

Apple and IBM Join Forces to Boost Mobile Sales Archrivals team up for b-to-b market

Apple has partnered with IBM to give the mobile phone manufacturer fresh inroads into the business-to-business market. Under the deal—dubbed an exclusive partnership between the archrivals—they will develop 100 apps for…

July 15, 2014, 7:49 PM EDT

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