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Topic: Apple

What's the More Important American Tech Brand, Apple or John Deere?

Marketers weigh in via a social straw poll

While Google has created huge hype in Silicon Valley for developing a self-driving car, John Deere has quietly sold monstrous self-driving tractors to farmers in flyover states during the past few…

Bono Is a Superbrand Who Makes the World a Better Place

U2 frontman is our 2014 Brand Visionary

All the world is Bono's stage. As frontman of U2, he is among the most successful rock musicians in history. As a businessman, he's been party to lucrative investments in fashionable…

KitKat Has the Best Response So Far to Apple's #Bendgate Scandal

Oh, snap!

The Internet is getting bent out of shape today over news that Apple's iPhone 6 can get bent out of shape when it's in your pocket. A few brands have…

7 Brand Marketers Poached by Tech Companies

Who will be next?

Snapchat, Apple, Twitter and Lyft are increasingly enlisting brand marketers to build out new advertising strategies and revenue streams. Marketers from Nike, Virgin America, Unilever and Gap have all been snatched…

Apple's New Ads Won't Sell You on an iPhone 6, Which Is Fine Since Everyone Already Bought One

Not clever, not inspiring. Also not necessary

Remember when Apple's ads were more about witty repartee than about how its devices could alter the fate of humanity for the better? With its newest ads, heralding the phone's newest…

'Pssst! Wanna Buy a New IPhone 6?'

Gray market resellers are doubling their money

The Apple iPhone 6 will start selling in 20 more countries this week, and the law of supply and demand is creating an overnight gray market for the phones. Smart shoppers…

Joan Rivers Touts iPhone 6 From Beyond the Grave

What an unusual Facebook marketing snafu

While many people are struggling to get their hands on an iPhone 6, it seems comedian Joan Rivers was able to posthumously acquire one of the desired devices. The funny…

Oops! One of the First People in the World With an iPhone 6 Drops It on Live TV

Hate when that happens

Unless you're living under a rock, you know the iPhone 6 hits stores today. And if you're one of the souls brave enough to endure insane lines to get your…

Top 10 Branded Videos: Samsung’s Marketing Blitz Edges Out Apple

Brought out the big guns for iPhone 6 event

The smartphone war is on in this week’s Adweek/VidIQ top 10 branded video chart. Samsung’s attempt to inject itself via digital marketing into competitor Apple's launch announcement of the new…

PayPal Strikes Blow Against Apple in New Ad Campaign

Slams phone maker over security

PayPal took a bold marketing move against competitor Apple Pay today, criticizing the mobile payment technology that Apple launched last week. PayPal took out a full-page ad in The New York…

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