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Topic: Apple

Apple's Music Tech Firm Looks to Push Into TV Ads Gracenote aims to make advanced and social TV ads a reality

Given then the meteoric growth of second-screen TV viewing, coupled with the excitement surrounding Web-connected TV, advertisers are drooling over the possibilities of advanced TV advertising. Of course, so was…

January 16, 2013, 3:18 PM EST

Sizing Up the CES Crapshoot Despite charges that its influence has waned, the Vegas extravaganza remains a techie mecca

The holidays are over. Time to go on that diet and hit the gym. Or you could destroy all those New Year’s resolutions in a flash by attending the annual…

January 7, 2013, 12:01 AM EST

Top 10 Commercials of the Week: Dec. 28 - Jan. 4 Nike disses the NHL, Fiat raps about motherhood and Pixar goes back to college

This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of…

January 4, 2013, 10:07 AM EST

Eight Digital Trends to Watch in 2013 Look for Amazon to pounce, two-screen viewing to take hold and Pinterest to be bought

Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this…

December 31, 2012, 12:05 AM EST

Apple's Passbook Problem Company 'simply did a terrible job of releasing this platform to the masses,' says one ad exec

The idea is a good one. No more digging around in your apps and emails to find an airline boarding pass, movie ticket or that digital coupon. Apple's Passbook should serve…

December 12, 2012, 11:41 AM EST

iPad Mini Makes Big Impression Millennial Media says ad impressions rose 28% daily in November

Ad impressions for the iPad Mini—released on Nov. 2—grew by 28 percent daily last month, according to Millennial Media's research. The data suggests sales for the Apple device are going…

December 11, 2012, 12:47 PM EST

Information Diet: Fred Armisen Portlandia star is platform agnostic when it comes to his passion for music

Specs Age 45 Accomplishments Co-creator, star of IFC’s Portlandia (the special episode “Winter in Portlandia” airs Dec. 14; Season 3 premieres Jan. 4); Saturday Night Live cast member Base New York What’s the first information…

December 7, 2012, 5:35 AM EST

The 10 Most Watched Tech Ads of 2012 Samsung dominates Visible Measures list with three of the top four campaigns

Take that, Apple fanboys. Samsung blew away the competition, including its nemesis in Cupertino, when it came to the reach of its online videos this year—producing the No. 1 campaign, and…

December 5, 2012, 3:36 PM EST

IBM: Mobile Sales Jump 63%, Social Commerce Slips Black Friday big for Apple, less so for Facebook and Twitter

With Apple's iPad and iPhone dominating activity, mobile sales on Black Friday hit 16 percent, according to a report from IBM, representing 63 percent growth compared to 2011. And in…

November 26, 2012, 12:08 PM EST

How Ads Track You on Your Smartphone Mobile ad tracking explained

The myth holds that advertisers can’t track users on smartphones like they can on PCs. But that’s not entirely true. Consider Apple. It’s been arguably the biggest roadblock to mobile tracking.…

November 20, 2012, 12:01 AM EST

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