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Topic: Apple

Apple Gets Its Color Back in This Oozingly Vibrant Spot for the iPhone 5C Phone or candy bar?

Apple has always been all or nothing when it comes to color. "1984" was all doom and gloom with just a flash of red running shorts. "Think Different" was mostly…

September 17, 2013, 10:47 AM EDT

Motorola 'Lazy Phone' Spot Gets 7 Million Views in 3 Days Google brand pushes voice-recognition feature

Motorola's "Lazy Phone" commercial has garnered a whopping 7 million YouTube views since going live three days ago. The humorous, 1-minute spot captures a hippy-looking dude who is ultimately playing…

September 12, 2013, 12:08 PM EDT

Consumers Like Microsoft Nokia Deal, At Least Based on YouTube Numbers Nintendo, MotoX command top spots on VideoWatch brand video ranking

In the smartphone game, Microsoft has been a distant third-place player for a while, which is what makes the company’s acquisition of Nokia so interesting. It looks to be a…

September 4, 2013, 12:00 AM EDT

Apple and Samsung Users Remain Violent Half-wits in Latest Ad for Windows Phone Roman Coppola's sequel spot

There isn't a public event that Apple and Samsung users can't spoil by fighting with each other, according to Crispin Porter + Bogusky's hyperbolic but still amusing campaign for the…

August 22, 2013, 1:25 PM EDT

Windows Tablet Passes, iPads Fail in Microsoft's Back-to-School Ad Lenovo Yoga is more flexible

Microsoft's new back-to-school ad for Windows 8 tablets—here, the Lenovo Yoga in particular—is being touted, at least by CNET, as another huge diss against the iPad. It is, of course,…

August 21, 2013, 3:54 PM EDT

Apple Stays Muted in Latest 'Every Day' Ad, for FaceTime Better than brand's 'designed by' work, though

Add FaceTime video chat to the list of features covered by Apple and TBWA\Media Arts Lab in their "Every Day" spots for the iPhone 5. This new clip is similar…

August 8, 2013, 10:41 AM EDT

Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps Small, powerful stories

My colleague Tim Nudd recently wondered if Apple, at a crucial time of transition in the company's history, had lost its voice in the new "Our Signature" manifesto commercial. The…

June 19, 2013, 2:36 AM EDT

Microsoft Bashes Siri Again in New Ad Showing Off Dell's XPS 10 Tablet Ouch! Ouch!

Microsoft vents its inferiority complex with Apple yet again—by humiliating Siri—in this new spot from Crispin Porter + Bogusky, following a similar ad last month that got more than 5…

June 17, 2013, 3:43 AM EDT

Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads CP+B's clever spot goes viral

Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8…

May 24, 2013, 11:59 AM EDT

Microsoft to Apple and Samsung Fans: Stop Fighting, You Utter Morons Roman Coppola's spot for Windows Phone

If smartphone advertising has a recurring theme, it's that the users of rival products are idiotic obsessives. Samsung made that point with its campaign poking fun at Apple fanboys. Now,…

April 29, 2013, 3:00 PM EDT

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