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Topic: Apple

Samsung Breaks Out Its Own No. 2 Pencil as It Mercilessly Mocks Apple Again

Galaxy tablet takes on iPad Air

Samsung is keeping up with its favorite advertising pastime: beating up on Apple. A new spot from 72andSunny takes aim at the iPad Air, poking fun at the grandiose Apple commercial,…

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa

Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a…

Zevia Mimics Famous Apple Spots to Take on Aspertame-Flavored Drinks

Soda brand's video-social play styled after "Mac vs. PC"

Zevia, a zero-calorie soda that uses natural ingredients, evidently wants to be the Apple of soft drinks. In a seven-video campaign launched over the weekend, the brand is casting itself…

Apple Cuts 'Your Verse' Into Shorter Ads, but It's the Website That's Really Interesting

iPad campaign's content play

Apple's "Your Verse" commercial, which rolled out 10 days ago, was a pretty nice start to 2014 for the company's marketing. The 90-second spot, advertising the iPad, is great to…

Tech Brands Dominate Last Days of 2013 on YouTube

Year-in-review from Google, LeBron Samsung spot nab big numbers

The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views. That…

Apple Won't Let App Marketers Feature Its Gold and Colorful iPhones

Only silver, gray and blue devices allowed

Given the slick and supple advertising Apple has cranked out for its new iPhone models, specifically the gold 5S and brightly colored 5C, you'd assume the tech giant is proud…

Apple Lands 3 Spots Among Top YouTube Brand Videos

But tech giant can't top GoPro

Following what some saw as a ho-hum press event last week during which Apple announced the latest versions of the iPad and its line of laptops, the tech company proved…

Nest Invents a Smoke Detector You Won't Ignore and Despise

Another household upgrade from the 'father of the iPod'

Nest, the brand that reinvented the clunky old thermostat into something swank and intuitive, has just announced its new creation: a smoke detector that isn't super annoying. In a promotional video…

Volvo Driving Hamster Goes Viral

2 minute stunt clip generates 4.5 million views

It's often said that YouTube is just a bunch of dogs on skateboards videos. But this past week, it was actually more accurately all about hamsters driving Volvos. Indeed, a two-minute spot…

Kindly Disregard the Ad for iOS 7 That Says It Makes Your iPhone Waterproof

4chan antics

Apple's iOS 7 was announced with so much feature-glorifying fanfare that the pranksters at 4chan decided to sneak in an "upgrade" of their own and see if iPhone users would…

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