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Topic: Apple

Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There

Strong alliances are critical for success

I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we…

9 Digital Marketing Stats That Got Our Attention This Week

Including Apple's cash haul from Pokemon Go

It's been an unusually active week in digital marketing stats, drawing interesting numbers from mobile-minded players like Apple and Pokemon Go to online marketplaces such as eBay and 99Designs. Check…

Apple Revels in Beautiful, Rich Color in Its Latest Global 'Shot on iPhone' Billboards

Individual shots, as well as series

Apple and TBWA\Media Arts Lab are back with more "Shot on iPhone" billboards. And this time, the focus in on the color—deep reds, oranges, yellows, blues, purples and greens, all…

Google Beats Out Apple as the World's Most Valuable Company at $229 Billion

BrandZ's annual study ranks the top 100 businesses

Alphabet—Google's holding company—is also the world's most valuable alpha dog. Today, Millward Brown and WPP released their annual BrandZ Top 100 Most Valuable Global Brands, which tracks the worth of the…

Camera Store Mocks Photos Taken With Phones in Spoof of Apple's iPhone Ads

Get a proper DSLR camera today

Apple's "Shot on iPhone 6" print and outdoor ads, featuring real photos taken by real iPhone 6 users, has been very popular since its launch in early 2015, even picking…

Google Is Expanding Universal App Campaigns to iOS Developers

It's already driven 2 billion app installs

Google is opening up its Universal App Campaigns for iOS developers to use for driving app installs to Apple devices. The search engine giant—which begins its annual Google I/O developer conference…

Apple Is Using Real iPhone Footage to Put Moms in the Spotlight for Mother's Day

Time to start scrolling your camera roll

Apple's new Mother's Day video might be a week early, but there really isn't a bad time to tell your mom you love her, right? Right. Also, the way Apple…

Ad of the Day: The World Is Weeping Over the Beauty of This Video Shot on an iPhone 6S

The camera is just that good, Apple says with a wink

The iPhone 6S video camera is so good, it will make just about anything like a groundbreaking art film. So says a new ad about a tween girl who leverages…

Ad of the Day: Kobe Byrant Spars With Michael B. Jordan in Hilarious Ad for Apple TV

Retiring NBA star hits the fadeaway with comic precision

As Kobe Bryant prepares to play his final NBA game this Wednesday, the tributes to the legendary Los Angeles Laker keep pouring in, including from brands. And while some of…

Cookie Monster Is Even More Impatient in This Great Bonus Footage From the Apple Ad

Fun stuff from TBWA

Fake behind-the-scenes footage, where celebrities are playing exaggerated versions of themselves, can be fun if a bit narcissistic. Luckily, that's not the case for Cookie Monster in Apple's latest iPhone…

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