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Topic: Apple

Apple Poised to Dominate the Fall Market Expected to reveal new iPhone 6 on Sept. 9

September is shaping up to be a big month for Apple. The tech giant is expected to hold an event introducing its long-awaited iPhone 6 on Sept. 9, according to Re/code.  Apple…

August 6, 2014, 2:03 PM EDT

Apple's New iPhone Ad Shows You More Incredible Ways You'll Never Use Your iPhone But you can dream

Apple's new ad for the iPhone 5S is called "Dreams," though it might have been called "In Your Dreams." Like other recent iPhone spots (and iPad spots, for that matter), it…

August 4, 2014, 12:39 PM EDT

Adweek's Top 5 Commercials of the Week: July 18-25 Brands salute sports, athletes, dads—and you. Vote for your favorite spot

This week, four of our five best ads pay tribute to a person or activity. Cheerios continues its trend of heartwarming family spots with a cheerful and exciting Canadian ad about…

July 25, 2014, 10:39 AM EDT

Internet Hero Hunts Down All 74 Stickers From Apple's New Ad He even found alternatives for most of the fake ones

If you watched that new Apple ad with dozens of stickers adorning a MacBook Air and felt compelled to track down all 74 in real life, I have bad news…

July 24, 2014, 3:34 PM EDT

Ad of the Day: Apple Feels the Love for the MacBook Air in Joyful 'Stickers' Spot Passion through personalization

There's a lot to love about TBWA\Media Arts Lab's new Apple ad, a delightfully frenetic 30-second set piece—done in a stop-motion-like style—that sees MacBook Airs festooned by stickers reflecting their…

July 22, 2014, 11:15 AM EDT

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

Apple and IBM Join Forces to Boost Mobile Sales Archrivals team up for b-to-b market

Apple has partnered with IBM to give the mobile phone manufacturer fresh inroads into the business-to-business market. Under the deal—dubbed an exclusive partnership between the archrivals—they will develop 100 apps for…

July 15, 2014, 7:49 PM EDT

What Apple's 'Pride' Ad Might Say About How the Company Is Changing More than support for LGBT rights

Hey, look, the new Apple isn't just the same old monolith after all. A video released by the brand this week features thousands of the company's employees, including CEO Tim Cook,…

July 11, 2014, 12:40 PM EDT

Ad of the Day: Samsung Slams iPhone Battery, but Are These Ads Losing Their Charge? Pity the 'wall huggers'

Battery life is the burning issue in "Wall Huggers," the latest installment in 72andSunny's "The Next Big Thing Is Here" campaign for Samsung. The minute-long spot shows frazzled, unhappy iPhone-carrying travelers…

July 9, 2014, 10:09 AM EDT

Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong? Reboots classics for online and mobile

Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago. It was 1983, and so poor were the sales…

July 6, 2014, 7:56 PM EDT

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