Apple | Adweek Apple | Adweek
Advertisement

Topic: Apple

Beyond the Grocery Smart Cart, the iBeacon Beckons New technologies promise no-register checkout and smartphone coupons

Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent…

May 25, 2014, 8:33 PM EDT

Popular Marijuana Game Gets Pulled by Apple Dude, where's my app?

What a buzz kill, Apple. A popular pot-themed game, Weed Firm, has been removed from Apple’s iTunes App Store. The developer, Manitoba Games, had been riding high in the app charts…

May 21, 2014, 2:56 PM EDT

Google Beats Apple in List of World’s Most Valuable Brands Brand value highlights tech sector growth

Google, Apple, IBM and Microsoft are the companies that rank the highest in terms of brand value, according to a new study commissioned by WPP and conducted by Millward Brown.…

May 20, 2014, 7:00 PM EDT

Will Beats Help Apple Solve Its Millennial Problem? The next episode for the tech giant

Apple's rumored decision to purchase Beats Electronics for a vast $3.2 billion has puzzled many across the tech sphere. But, there may be a simple answer: Purchasing the Jimmy Iovine…

May 9, 2014, 6:50 PM EDT

7 Concerns About the Apple-Beats Deal But there's apparently $1 billion reasons Dr. Dre loves it

With Apple reportedly buying his music brand, Dr. Dre is ready for the billionaire title, or as R&B singer Tyrese Gibson said in a video posted online, "The Forbes list…

May 9, 2014, 5:03 PM EDT

Report: Apple Buying Beats Electronics for $3.2 Billion Would be largest acquisition for company to date

Apple is in talks to acquire Beats Electronics for $3.2 billion, the Financial Times reported on Thursday. If the Silicon Valley giant does end up buying the Jimmy Iovine and Dr.…

May 8, 2014, 6:44 PM EDT

Adweek's Top 5 Commercials of the Week: April 18-25 Parents and kids, soccer and racing, peanut butter and jelly. Vote for your favorite spot

Opposites attract, except when they don't, in this week's best commercials. Castrol brought Neymar and Ken Block together for an entertaining soccer-gymhkana mashup, while HBO Go shined a light on a…

April 25, 2014, 7:45 AM EDT

75% Of Mobile Video Ads Happen In-App Study also finds that shorter, non-skippable spots excel

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps. The study consisted…

April 24, 2014, 8:00 AM EDT

Ad of the Day: Apple Uses Pixies' 'Gigantic' in Infectious iPhone Spot And is that a nod to Dove at the end?

Apple, the company that remade the music business, is often at its best in its TV commercials when it grabs a good soundtrack and just rocks out. The prime example,…

April 23, 2014, 11:15 AM EDT

Carisa Bianchi Leaves TBWA After 24 Years Agency veteran's exit follows Laurie Coots' last year

Another veteran of TBWA is exiting the agency. Carisa Bianchi, who has worked at the shop for 24 years, most recently as president of its largest office in Playa del Rey,…

April 10, 2014, 5:25 PM EDT

Advertisement