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Topic: Apple

8 Things the Time Warner-Comcast Merger Will Do If you're in media, this affects you

The Comcast-Time Warner merger is underway, and it's one of the biggest media deals in recent memory: $45.2 billion for the distressed cable conglomerate at a dramatic moment when it…

February 13, 2014, 5:10 PM EST

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a…

February 11, 2014, 11:45 AM EST

OMD Has Been Selected the Global Media Agency of the Year [Updated] Revenue growth of $225 million in 2013

Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to…

February 9, 2014, 9:07 PM EST

Adweek's Top 5 Commercials of the Week: Feb. 1-7 Mountains to graveyards, vote for your favorite spot

Weary of the Super Bowl commercials? So are we. For this week's Ads of the Week collection, we move on to other spots released since the game ended—with the exception of…

February 7, 2014, 8:08 AM EST

Ad of the Day: Here's the Commercial That Apple Almost Ran on the Super Bowl A day in the life of its products

There was lots of speculation in recent weeks that Apple might be running a Super Bowl commercial this year to mark the 30th birthday of Macintosh—and of the Super Bowl…

February 3, 2014, 1:16 PM EST

Zevia Mimics Famous Apple Spots to Take on Aspertame-Flavored Drinks Soda brand's video-social play styled after "Mac vs. PC"

Zevia, a zero-calorie soda that uses natural ingredients, evidently wants to be the Apple of soft drinks. In a seven-video campaign launched over the weekend, the brand is casting itself…

January 27, 2014, 8:02 PM EST

TBWA Veteran Luis DeAnda Takes New Role in L.A. Office Becomes gm under president Carisa Bianchi

A leader on major accounts at TBWA, including Apple and Nissan, is taking on management responsibilities at the global shop's largest office. Luis DeAnda, who most recently was a global managing…

January 27, 2014, 10:23 AM EST

Ad of the Day: Apple Lavishly Celebrates Macintosh's 30th Birthday Three-minute video plus online timeline

There have been hints in recent days, even from Lee Clow himself, that Apple would be doing something special around the 30th anniversary of Macintosh, and of the infamous Super…

January 24, 2014, 11:39 AM EST

Which Tech Firm Spent the Most to Lobby Washington Last Year? Google led the pack, but Microsoft is catching up

Google spent 14.7 percent less to lobby Washington last year, but the $14 million it spent was still more than any other tech firm, according to a Consumer Watchdog analysis…

January 22, 2014, 4:51 PM EST

Apple Cuts 'Your Verse' Into Shorter Ads, but It's the Website That's Really Interesting iPad campaign's content play

Apple's "Your Verse" commercial, which rolled out 10 days ago, was a pretty nice start to 2014 for the company's marketing. The 90-second spot, advertising the iPad, is great to…

January 22, 2014, 4:04 PM EST

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