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Topic: Apple

New Wired Editor Scott Dadich Likes to Blow Things Up Condé Nast’s iPad guru puts his stamp on the iconic tech title

Specs Age 36 New gig Editor in chief, Wired Old gig Vp, editorial platforms and design, Condé Nast In your first editor’s letter, you said that you were planning to “blow some stuff up”…

February 18, 2013, 7:53 AM EST

HBO Inches Closer to Apple TV But cable-cutting option not on table

Over the last few years HBO has aggressively expanded the footprint of its streaming on-demand service HBO Go, bringing it to Microsoft's Xbox gaming console and Roku among others. The service's gaping…

February 12, 2013, 4:39 PM EST

Intel to Shake Up TV Landscape This Year Bold talk on possible end around cable business

Intel has a sizable presence in the consumer electronics market, but outside of those old "Intel Inside" ads, consumers don't consider the chip maker on the level of an Apple,…

February 12, 2013, 2:23 PM EST

For Mobile Marketing That Really Works, Just Look to Asia Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has resulted…

February 11, 2013, 12:02 AM EST

Facebook Card's Big Implications for Advertising, Shopping New gift card business could help tie online ads and offline purchases

During Facebook’s earnings call on Wednesday, CFO David Ebersman said the company’s Gifts service contributed a “very small” portion of the company’s $5 million in miscellaneous revenue—and the expectation is…

January 31, 2013, 3:32 PM EST

The Most Popular Brands of the Year YouGov ranks the top companies for 2012

Subway was the top brand in the U.S. for a third year in a row, while two huge tech companies, Google and Apple, which battled privacy issues and product defects,…

January 28, 2013, 12:02 AM EST

Apple's Music Tech Firm Looks to Push Into TV Ads Gracenote aims to make advanced and social TV ads a reality

Given then the meteoric growth of second-screen TV viewing, coupled with the excitement surrounding Web-connected TV, advertisers are drooling over the possibilities of advanced TV advertising. Of course, so was…

January 16, 2013, 3:18 PM EST

Sizing Up the CES Crapshoot Despite charges that its influence has waned, the Vegas extravaganza remains a techie mecca

The holidays are over. Time to go on that diet and hit the gym. Or you could destroy all those New Year’s resolutions in a flash by attending the annual…

January 7, 2013, 12:01 AM EST

Top 10 Commercials of the Week: Dec. 28 - Jan. 4 Nike disses the NHL, Fiat raps about motherhood and Pixar goes back to college

This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of…

January 4, 2013, 10:07 AM EST

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